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MARKETING TECHNOLOGY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Marketing Technology Market, By Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool), By Type (Digital Marketing, Offline Marketing), By Application (Healthcare, IT, Media & Entertainment, Real Estate, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Key Developments

  • In October 2024, Microsoft embedded generative AI into its marketing solutions through a partnership with OpenAI.
  • In June 2024, Google expanded its ads platform with AI-driven audience segmentation to improve ad targeting.
  • In April 2024, Oracle integrated advanced data visualization tools into its CDP for better campaign insights.
  • In February 2024, SAP introduced an AI-powered loyalty management tool in SAP Emarsys Customer Engagement.
  • In October 2023, Adobe rolled out content automation tools using generative AI to help marketers produce high-quality content efficiently.
  • In July 2023, Microsoft enhanced Dynamics 365 Marketing with AI for better customer segmentation and journey mapping.

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