Online Retail Market
Online retail is a steadily growing retail channel where consumers are able to purchase goods on online marketplaces. Growth of online retail has been triggered by certain services offered by online retailers such as product delivery, wide range of products, multiple payment options and discounts to loyal customers. These factors coupled with rapid growth of the retail industry in emerging economies has boosted the online retail market.
Market Dynamics
Online retail has gained increased acceptance over conventional retail channels in recent years. The online retail market has exhibited high growth in both developing and developed markets. A rise in internet penetration coupled with innovative marketing strategies has led to a shift of consumer preference towards online retailing. Also, the presence of young demographic profile in developing countries has bolstered market growth in regions such as Asia Pacific and Latin America. Asia Pacific is projected to be the fastest growing region in the online retail market. Aggressive expansion by both local and international players has piqued consumer interest in purchasing online. Discounts, ancillary services and logistical services are among the strategies being adopted by market players to attract customers. Investments are being made by players across the supply chain to boost profitability. For example, Flipkart in March 2018 announced plans to set up a 100 acre logistics park in Bengaluru.
Key features of the study
Market Segmentation
Table of Contents
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