Global grapefruit market is expected to exhibit a CAGR of 3.8% over the forecast period, owing to health benefits associated with the consumption of grapefruit. For instance, grapefruit helps in lowering the bad cholesterol, boosts immune system, reduces level of triglycerides (beneficial for heart), and lowers blood pressure. Furthermore, grapefruit aids in digestion and weight loss, owing to its low calorie content and high nutrient content, which is another factor that is expected to drive growth of the global grapefruit market during the forecast period.
Among consumption, grapefruit oil processing segment is expected to hold a significant share in the global grapefruit market over the forecast period, owing to increasing demand for grapefruit oil as it aids in weight loss. The grapefruit oil helps in activating the functional enzymes of the human body, which helps in breakdown of fats. Moreover, grapefruits contain D-limonene, which helps in promoting healthy metabolism and also in cleansing the lymphatic glands, thereby helping in weight loss.
Furthermore, the processed grapefruit oil also influences the function of automatic nerves which control important body functions such as cardiac activity and digestion. Shifting preference of consumers towards a healthy lifestyle is expected to create growth opportunities for manufacturers of grapefruit oil.
Among regions, North America accounted for a significant market share in 2018, wherein U.S. dominated the region. According to the United States Department of Agriculture’s document on Citrus: World Markets and Trade published in January 2020, the U.S. market produced 512,000 metric tons of grapefruit between 2018 and 2019. According to the same source, during 2018-19, demand for grapefruit surpassed the total production in the U.S. Therefore, around 15,000 metric tons of grapefruit was imported from other countries, in order to cater to increasing demand. However, demand for grapefruit is lower among populace in Canada compared to the U.S. For instance, according to the Agriculture and Agri-food Canada, in 2015, the consumption of grapefruit in Canada was 1.12 kg per person, which was eventually pegged at 0.99 kg per person in 2017.
Key features of the study
Market Segmentation
Market Segmentation
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