Gesture Recognition Market
Gesture recognition is technology that understands human gestures and actions such as the movement of the finger, hand, head, arm, or the entire body. Gesture recognition technology allows users to operate and control devices with their gestures. For instance, users can move the cursor by pointing fingers at the screen. Gesture recognition uses different sensors such as infrared sensors, image sensors, and others to recognize and interact with devices. Gesture recognition technology is used in many industries such as automotive, retail, aerospace & defense, healthcare, and others. The increasing demand for touchless sensing technology in smartphones and touchless biometric solutions with upgraded tracking and monitoring functionalities is expected to create lucrative opportunities for the market growth.
The Global Gesture Recognition market was valued for US$ 14148.4 Mn in 2021.
Market Dynamics
The global gesture recognition market is expected to witness significant growth during the forecast period owing to adoption of AI-based gesture recognition in the retail sector. Through AI-based gesture recognition, retailers can check popularity of an item through consumer facial and hand gestures. Retailers can analyze how shoppers are reacting to different products in-store and can determine the potential of a product for sale. For instance, in March 2019, Amazon.com, Inc. launched an enhanced to face analysis feature of ReKognition (cloud-based software). Through these enhancements, retailers are able to detect the moods of customers. Furthermore, in July 2017, Walmart developed facial recognition technology to detect frustrated and unhappy shoppers. Through this technology, retailers can easily assess whether new items are working in a store or not and can predict the best place for products to position production for better results. By using AI-based gesture recognition technology, the retailer can use predictive data to determine consumer preference and shopping habits and display those items that customers are most likely to purchase.
Furthermore, many global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on expanding their businesses by using various expansion strategies such as partnerships, collaborations, and mergers to cater to demand from end-users. For instance, in August 2017, Jabil Inc., a U.S. based manufacturing Services Company, announced a partnership with eyesight Technologies, an Israel-based company that develops artificial intelligence technologies. Through this partnership, these companies have developed in-car sensing technology to detect the presence of drivers and improve human machine interface.
Key features of the study
Market Segmentation
Table of Contents
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