WRAPPING PAPER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The Global Wrapping Paper Market is estimated to be valued at USD 4.98 Bn in 2025 and is expected to reach USD 6.87 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032. The global wrapping paper market has witnessed significant growth in recent years, driven by the increasing demand for aesthetically appealing and eco-friendly packaging solutions. Wrapping paper, a decorative paper used for wrapping gifts, has become an integral part of various festivities and occasions, such as birthdays, weddings, and holidays. The market encompasses a wide range of wrapping paper products, including printed, solid-colored, and specialty papers, catering to diverse consumer preferences. As the world becomes more environmentally conscious, the demand for sustainable and biodegradable wrapping paper options has surged, prompting manufacturers to develop innovative and eco-friendly alternatives. This introduction aims to provide a comprehensive overview of the global wrapping paper market, highlighting its key drivers, challenges, and future prospects.

Market Dynamics:

The global wrapping paper market is influenced by several drivers, restraints, and opportunities. One of the primary drivers is the growing demand for gift packaging, fueled by the increasing trend of gift-giving across various occasions and festivities. The rise of e-commerce and online gift delivery services has further boosted the demand for wrapping paper. However, the market faces restraints such as the increasing adoption of digital gifting options and concerns over the environmental impact of single-use packaging materials. Nonetheless, opportunities exist in the form of eco-friendly and sustainable wrapping paper alternatives such as recycled paper, biodegradable materials, and reusable fabric wraps. Manufacturers are focusing on developing innovative designs, patterns, and textures to cater to changing consumer preferences. Additionally, the premiumization trend, where consumers seek high-quality and luxurious wrapping papers for special occasions, presents growth opportunities for market players. The increasing popularity of personalized and customized wrapping paper options is another trend driving market growth.

Key Features of the Study:

• This report provides in-depth analysis of the global wrapping paper market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global wrapping paper market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include International Paper Company, Mondi Group, WestRock Company, Smurfit Kappa Group, D.S. Smith Plc, Kraft Paper Products, Sappi Limited, Stora Enso, Cascades Inc., Shawmut Corporation, Appvion, Inc., Crown Packaging, BillerudKorsnäs, Globe Guard Products, and Pactiv Evergreen Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global wrapping paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wrapping paper market

Market Segmentation

• Material Insights (Revenue, USD Bn, 2020 - 2032)
• • Kraft Paper
  • Specialty Paper
  • Others
•  Product Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Plain Wrapping Paper
  • Printed Wrapping Paper
  • Gift Bags
  • Others
•  End User Insights (Revenue, USD Bn, 2020 - 2032)
• • Commercial
  • E-commerce
  • Retail Stores
  • Individual/Household
  • Foodservice
  • Others
•  Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
• • Online
  • Offline
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • International Paper Company
  • Mondi Group
  • WestRock Company
  • Smurfit Kappa Group
  • D.S. Smith Plc
  • Kraft Paper Products
  • Sappi Limited
  • Stora Enso
  • Cascades Inc.
  • Shawmut Corporation
  • Appvion, Inc.
  • Crown Packaging
  • BillerudKorsnäs
  • Globe Guard Products
  • Pactiv Evergreen Inc.