Anti-acne cosmetics are the type of cosmetics, which help in reducing the acne on skin. These cosmetics include various products such as skin care facial cleansers, toners, face masks, moisturizers, emulsions, and other spot treatment products, among others.
The global Anti-acne cosmetics market was valued at US$ 2,378.2 Mn in 2019, and is expected to reach US$ 3,233.5 Mn by 2027, exhibiting a CAGR of 5.04% during the forecast period.
There has been rising demand for cosmetic products across the globe that has further led to an increasing threat of new entrants in the market. Considering this, advertisements have been one of the chief marketing strategies to cope with the increasing competition in the market. The rising emphasis on advertising and new promotional activities for the sales of anti-acne products have helped in creating awareness among the consumers and has led to higher sales.
For instance, in 2017, Neutrogena wanted to launch its first Light Therapy Acne Mask and the company opted for digital marketing of the product through YouTube. It was the first time that the company filmed a male teen internet influencer for its advertisement campaign. The company also experienced rising awareness of the brand by around 13 times that led to higher demand for the anti-acne product.
The increasing number of working female population is resulting in high demand for anti-acne cosmetic products. Female employees working across various industries are concerned about their appearance, which is expected to drive demand for anti-acne cosmetics. For instance, according to the World Bank, in Canada, the female labor force was 47.15% of the total labor force in 2016 and increased to 47.27 % in 2018.
Among regions, Asia Pacific held dominant position in the global Anti-acne cosmetics market in 2019, accounting for 34.78% market share in terms of revenue, followed by Europe and North America.
Figure 1. Global Anti-acne Cosmetics Market Revenue Share (%), By Region, 2019
Although there is high demand for anti-acne products globally, there has been noticeable side effects of the products. The anti-acne products are available in both organic and conventional types. The conventional products include some chemicals that might prove to be harmful and cause side effects.
For instance, the conventional anti-acne products consist of a chemical known as isopropyl myristate and its various other derivatives such as isopropyl palmitate, isopropyl isostearate, decyl oleate, and others. These chemicals, when over used are known to cause various side effects such as itching of skin and others. The chemicals are known to be comedogenic, meaning it can cause pimples on the acne prone skin.
Anti-acne Cosmetics Market Report Coverage
||Market Size in 2019:
||US$ 2,378.20 Mn
|Historical Data for:
||2017 and 2018
||2020 to 2027
|Forecast Period 2020 to 2027 CAGR:
||2027 Value Projection:
||US$ 3,233.51 Mn
- North America: U.S. and Canada
- Latin America: Brazil, Mexico, and Rest of Latin America
- Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea and Rest of Asia Pacific
- Middle East & Africa: South Africa, GCC Countries, and Rest of Middle East & Africa
- By Product Type: Moisturizers, Anti-acne Cream, Face Wash, Masks/Packs, and Others
- By Gender: Female and Male
- By Price Range: Economic and Premium
- By Formulation: Organic and Inorganic
- By Distribution Channel: Supermarkets & Hypermarkets, Specialty Stores, Online Stores, Pharmacy/Drug Stores, and Others
Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad, Inc., L'Oréal S.A., The Mentholatum Company, Inc., Kosé Corporation, and Galderma Laboratories LP.
- Increasing advertisements and other promotional activities
- Rising demand for premium anti-acne products
|Restraints & Challenges:
- Use of chemicals with side effects
Major players in the market are focusing on investing in research & development centres in emerging economies, in order to strengthen their global presence. For instance, in February 2019, BASF SE, a major supplier of ingredients to the global cosmetic and personal care industry, opened a new Application Technology Laboratory in Nigeria.
Figure 2. Global Anti-acne Cosmetics Market – Opportunity Analysis
On the basis of formulation in 2019, the inorganic segment accounted for 76.8% of the revenue share, followed by organic. Consumer preferences are inclining more towards products, which offer nourishment and long-term care in a natural way. Due to the adverse effects of synthetic cosmetics, consumers are becoming more aware of the need for healthy and organic products. These factors are driving the demand for organic anti-acne cosmetics.
Figure 3. Global Anti-acne Cosmetics Market Revenue Share (%), By Formulation, 2019
Global Anti-acne Cosmetics Market - Impact of Coronavirus (Covid-19) Pandemic
Nationwide lockdowns during COVID-19 pandemic has negatively impacted the demand for cosmetics. According to Coherent Market Insight (CMI) analysis, the premium cosmetics market was valued at US$ 69,768.2 Mn in 2018 and is expected to decrease to US$ 60,110.1 Mn by 2020. A significant drop in sales of premium cosmetics is expected to certainly impact the demand for products such as anti-acne cosmetics.
Key players operating in the global Anti-acne cosmetics market include Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad, Inc., L'Oréal S.A., The Mentholatum Company, Inc., Kosé Corporation, and Galderma Laboratories LP.