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Global Bidet Seat Market - Insights
Bidet seats are attachable toilet seats, which are utilized to wash the intimate body parts. Two types of bidet seats, electric bidet seats and non-electric bidet seats, are offered by companies in the global market. Non-electronic bidet seats with one option, which is cold water wash. This type of bidet seat is economical and affordable, as it costs below US$ 100. The non-electronic bidets also comes with additional features such as warm water feature, self-cleaning, and feminine wash. The feminine wash facilitates female to adjust spray nozzle according to their requirement.
Electronic bidet seats are costlier, however, have numerous features including deodorizer, air dryer, adjustable water pressure, temperature options, etc. Such features are controlled via remote, which are provided by companies along with the seat bidet. For instance, companies such as Coway Co. Ltd. provides remote controlled bidet seat with features such as energy saving mode, sensors system, advanced oil damping systems, warm water temperature control, toilet seat temperature control, and others. Therefore, making electronic bidet costlier when compared to non-electronic bidet.
The bidet seat market is expected to grow significantly during the forecast period, owing to rising commercial construction activities and increasing awareness about hygiene amongst people worldwide. According to the United Nations report on zero-emission, efficient, and resilient buildings and construction sector 2017, by 2060, the global building sector is expected to build 230 square meters of new construction across the globe. Therefore, rising building & construction activities is expected to propel demand for latest bidet seats in washrooms of these buildings.
However, the high cost of electronic bidet is a major restraining factor affecting the global bidet seat market growth. The electronic bidet seat may cost over US$ 1000 due to its technologically advanced features.
Figure 1. Global Bidet Seat Market Share (%), By End-use Industry, 2018
Source: Coherent Market Insights, 2018-19
Asia Pacific is expected to have significant growth over the forecast period in the global bidet seat market. The growth is attributed to the Japanese economy, which is a global leader in the bidet seat market. Recent technological advancements in bidet seats by major market players in Japan is a key factor driving the market growth of bidet seat in this economy. For instance, in 2013, LIXIL Corporation launched plasmacluster technology that generates negative and positive ions, which is released into the air to disinfect it. The technology also helps to remove bacteria from the surroundings. The toilet seat also comes with smartphone remote control features. The company also offers the PASSO shower toilet seat, which is considered to be affordable. This bidet seat has features such as plasmacluster air purification, energy saving features, automatically closing and opening of seat along with easy cleaning, which makes it comfortable, stylish, and hygiene. Thus, the advancements in bidet seats is expected to propel the market growth in the near future.
Figure 2. Global Bidet Seat Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
Major players in the market are focusing on key strategies such as product launches with advancements in bidet seats to sustain their market position, globally. For instance, in 2016, LIXIL Corporation launched Air Shield Deodorization technology-based bidet seat, which helps in reducing odor by 43% unlike conventional toilets.
Key players operating in the global bidet market include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., TOTO USA, Inc., and others.
Bidet seats are detachable toilet seats with advanced features, which maintains hygiene and comfortable toilet use. Bidet seats are classified into electronic bidet and non-electronic bidets, wherein electronic bidets are technologically advanced bidet with numerous advanced features including warm water feature, self-cleaning, and feminine wash. The feminine wash facilitates female to adjust spray nozzle according to their requirement.
Furthermore, bidet seats have been accepted by numerous government organizations. For instance, companies such as Bio Bidet requested for approval for its electronic bidet toilet seat from the Water Regulations Advisory Scheme (WRAS). The company’s bidet seats have been also approved by American UL and European CE.
Market Dynamics
Increasing awareness pertaining to paper and water wastage is one of the key driving factors for the development of bidet seats. According to the Natural Resource Defense Council, China ranks first in toilet roll consumption, followed by the U.S. The rising use of toilet rolls is resulting in forest degradation, which is effecting the climate. Thus, increasing use of advanced bidet toilet seats will reduce the use of toilet papers and in turn, will drive the market growth.
Increasing initiatives for improving sanitation and hygiene is also boosting the demand for bidet seats, globally. An initiative was launched by the government of India in 2016 under the name of Swachh Swasth Sarvatra, which aimed at spreading awareness pertaining to hygiene, healthy lifestyles, and improved sanitation.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
Table of Contents
* Browse 36 market data tables* and 25 figures* on "Bidet Seats Market” - Global forecast to 2027.
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