Bubble Tea Market – Insights
Bubble tea is a Taiwanese drink also known as pearl milk tea, boba, or boba milk tea. It was invented in Taichung in the 1980s and is available in variety of flavors such as fruity and creamy including green apple, strawberry, mango, watermelon, grape, honeydew, avocado, lychee, banana, cantaloupe, and others. Whereas, other popular non-fruits and creamy flavors comprises chocolate, mocha, coffee, rose tea, taro, thai tea, and lavender tea.
Increasing number of flavors in boba is expected to fuel the bubble tea market growth. Major companies worldwide offer different boba flavors to enhance their market share. For instance, Boba Box Limited, a U.K.-based boba producer, offers mini boba in different flavors including blueberry, cherry, green apple, lemon, passion fruit, peach, raspberry, and others. Fokus Inc., a bubble tea supplier in Taiwan, offers popping boba in different flavors including lemon, plum, grape, strawberry, lychee, mango, peach, passion fruit, and cranberry.
Moreover, key players in the bubble tea market are focusing on new product launches to enhance their market share. For instance, in 2017, BossenStore.com launched Bursting Boba Pure25, which is a vegetarian, cholesterol-free, fat-free, and low in calorie and sodium popping boba filled with different flavors including strawberry, mango, lychee, kiwi, blueberry, and passion fruit. Therefore, increasing product launches is expected to propel growth of the boba type segment over the forecast period.
Bubble tea is gaining traction due to its various flavors, attractive colors, and boba types. However, bubble tea contains large levels of trans-fats and high sugar content. The average sugar content in one serving of bubble tea is 34 grams of sugar, which is around 68% of the recommended intake of sugar by the World Health Organization.
The trans-fats in bubble tea are used for enhancing the taste and texture of the drink. Trans-fats are unhealthy, as they are associated with negative health effects such as it increases bad cholesterol level (LDL), decreases good cholesterol level (HDL), affects memory power and reproductive ability, and increases the risk of getting heart diseases, diabetes, and stroke among others. Therefore, these health hazards are expected to hamper growth of the bubble tea market during the forecast period.
The global bubble tea market was valued at US$ 2,013.2 Mn in 2018, and is expected to register a CAGR of 5.1%, in terms of revenue over the forecast period (2019-2027), to reach US$ 3,122.4 Mn by 2027.
Figure 1. Global Bubble Tea Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018-19
North America accounted for the largest revenue share of 47.9% in the global bubble tea market in 2018, and is projected to continue its dominance during 2019-2027. Increasing consumption of different types of tea in North America is expected to boost the bubble tea market growth in the region. For instance, according to the Food and Agricultural Organization of the United Nations, the U.S. is the fourth largest importer of tea in the world and tea is consumed in almost 80% of household in the country.
According to the research undertaken by Tea Association of the US, over 150 million people in the U.S. drink tea on any given day and around 82% of all tea consumed is black tea. The U.S. bubble tea market is expected to witness significant growth due to increasing development and inventions of different types of tea. Therefore, increasing demand for tea and non-alcoholic beverages in the U.S. is expected to boost the growth of bubble tea market in North America.
Figure 2. Global Bubble Tea Market Share (%), By Tea Type, 2018
Source: Coherent Market Insights, 2018-19
On the basis of tea type, black tea segment contributed the largest revenue share of 57.3% in the global bubble tea market in 2018. Increasing consumption for different types of tea such as black tea, green tea, oolong, white tea, and dark tea in the U.S. is boosting growth of the bubble tea market. According to the data published by Food and Agriculture Organization (FAO) of the United States, in 2016, around 3.8 billion gallons of tea was consumed in the U.S., of which 80% consumption was of black tea, followed by green tea (16%) and oolong, white tea, and dark tea remaining (4%).
Major players operating in the global bubble tea market are Teapioca Lounge, OCOCO International Co., Ltd., Kung Fu Tea, Lollicup Coffee & Tea, Vivi Bubble Tea, Chatime, Boba Guys, Chill Bubble Tea, Boba Tea Company, and Real Fruit Bubble Tea.
Bubble Tea is also popular by the names boba milk tea, tapioca tea, pearl milk tea, boba tea, bubble drink, tapioca pearl drink, momi tea, QQ, and milk tea. Bubble tea was invented as tea-based drink in Taichung, Taiwan’s tea shops in 1980s. Bubble tea drinks contain a tea based mixed with milk and fruit flavor. The taste of bubble tea comes from the small chewy tapioca balls known as boba, pearls, the chewy balls, or zhen zhu.
The tea is made from various flavors and in variety of ways, which has evolved over the decades. There are many different recipes of each tea shop that makes them stand out from the rest. The ingredients of bubble tea includes fresh fruits, syrup, milk, cream, shaved ice, black tea, soy milk, and green jasmine tea. Increasing disposable income and changing taste presences of consumers is predicted to boost the demand for bubble tea over the approaching years.
Based on flavor, bubble tea market is segregated into flavored and original flavors. Wherein, flavored segment accounted for the largest revenue share and contributed for approximately 60.0% of the total revenue generated for bubble tea market in 2018 across the globe. Increasing demand for non-alcoholic beverages across the globe is driving growth of the flavor type segment in the bubble tea market. According to data published in Agricultural and Resource Economics Review, the sales of non-alcoholic beverages such as tea, milk, coffee, energy drinks, bottled water, juice, and soft drinks in the U.S. was valued at US$ 131 billion in 2013, which increased by US$ 164 billion in 2018.
Among region, North America held for the dominant position in the global bubble tea market in 2018, in terms of revenue. The regional growth is driven by the growing consumption of various tea in North America. According to The Tea Association of the U.S., over 159 million Americans consume tea on a given day. In 2018, the people of America consumed over more than 3.8 billion gallons or 84 billion of servings of tea during the year.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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