COMPUTER KEYBOARDS MARKET ANALYSIS

The global Computer keyboards market size was valued at US$ 5.08 Bn in 2023 and is anticipated to witness a compound annual growth rate (CAGR) of 3.9% from 2022 to 2030. A computer keyboard is a primary input device that is used with a personal computer (PC) or a laptop. Similar to a typewriter, keyboard keys have characters engraved or printed on them, with each corresponding to a single written symbol. These keys are marked with alphabetical letters, numbers, symbols, and punctuations to perform different types of functions. An ergonomic computer keyboard is designed with ergonomic considerations, in order to minimize muscle strain and other concerning problems. Few of the keyboards available in the market have a fixed layout, whereas others are movable. Increasing awareness about musculoskeletal disorders (MSDs) and repetitive strain injuries (RSIs) has increased the adoption of ergonomic computer keyboards among small and medium enterprises dealing with several industry verticals such as IT, oil & gas, energy, and communications.

Global Computer Keyboard Market: Regional Insights

North America region dominated the global computer keyboards market in 2022, accounting for a 30.4% share in terms of volume, followed by Western Europe and Asia Pacific, respectively.The North American continent is further Segmented into United States and Canada. North America is experiencing increased cases of carpal tunnel syndrome, increased demand for muscle support and improved movement, and ergonomic keyboards of various shapes and sizes by original equipment manufacturers (OEMs) in the region. has dominated the computer keyboard market by offering Europe is divided into the United Kingdom, France, Germany, Italy, Spain, Russia, and the Rest of Europe. Asia Pacific is Further Categorized into China, Japan, South Korea, India, Australia, South East Asia and rest of Asia Pacific.The MEA region is further separated into GCC, Turkey, South Africa, and Rest of MEA. The Latin America region is further divided into Brazil, Mexico, and Rest of Latin America.

Figure 1: Global Computer Keyboards Market Share (%), By Region, 2022

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Global Computer Keyboards Market Drivers:

Increasing demand for augmented comfort due to repetitive tasks

Different jobs or tasks involved repetitive motion or uncomfortable posture or positioning of fingers and arms. Such positions and tasks lead to a certain amount of strain on muscles and can cause severe damage in the long term. According to research conducted by Kinesis Corporation, typing 60 wpm equates to 18,000 repetitive keystrokes per hour. Moreover, Results of Repetitive Strain Injury (RSI) research suggest that manual labor, constant use of modern services, and office work are the major originators of repetitive strain in the modern world. According to the same source, in Canada alone, around 2.3 million adults are crippled by RSIs or musculoskeletal disorders (MSDs). Hence, these factors are expected to drive market growth over the forecast period. For instance, as more individuals started working remotely, the importance of comfortable and ergonomic workstations became evident. Many people found themselves spending long hours typing on their keyboards, which increased the demand for keyboards that prioritize comfort and reduce the risk of strain or injuries associated with extended computer use. For instance, Razer, a leading brand in gaming peripherals, launched a notable promotional campaign in 2020 called "Razer for Life." This campaign aimed to engage and reward loyal customers by offering exclusive discounts, freebies, and access to limited-edition products. Razer leveraged its strong online presence and social media channels to promote the campaign, engaging with the gaming community and fostering brand loyalty.

Advent of low-price high-quality products, owing to intense competitive

Growing demand for ergonomics in the corporate sector combined various companies manufacturing keyboards focusing on ergonomic keyboards that are expected to support the market growth over the forecast period. Local vendors are providing high-quality, low-price ergonomic products, which has compelled international players to provide similar products, in order to expand their consumer base and gain a competitive edge in the market. Hence, such availability of low-price and high-quality products is expected to accelerate market growth in the near future. Some new entrants in this industry include Matias Corporation, Oyster Ergonomics, and Logitech International SA.

Global Computer Keyboards Market Opportunities

Increasing popularity for ergonomic keyboards

The sales of ergonomic products increased in comparison with conventional computer keyboards. Ergonomic keyboards are criticized by certain organizations for advertising them as a product that can avoid typing pain and injuries. According to a study ‘Work: A Journal of Prevention, Assessment & Rehabilitation” (funded by the National Institute for Occupational Safety and Health)’, around 80% of participants said that they were pain-free irrespective of the keyboard they used. Hence, strengthening the significance of the ergonomics principle among consumers is expected to pose excellent business opportunities for market players in the near future. For instance, in 2020 Microsoft has been a prominent player in the computer industry for decades and has offered various ergonomic keyboards in their product lineup. One of their notable ergonomic keyboards is the Microsoft Sculpt Ergonomic Keyboard, which features a split-key design and a cushioned palm rest.

Strengthening presence in untapped markets to present major market opportunity during the forecast period

Various organizations in emerging economies are advertising and promoting the use of ergonomic keyboards at their workplaces. This is owing to decreasing absenteeism and the number of complaints from employees related to injuries or strain to hands, wrists, and fingers. According to Coherent Market Insights’ analysis, Latin America, Asia Pacific and Japan, and Middle East & Africa are expected to account for 17.6% of the total ergonomics keyboards market volume (in terms of units) by 2025. Hence, such factors are expected to provide major market opportunities in the near future.

Covid-19 Impact Analysis:

The global computer keyboards market underwent significant changes due to the impact of the Covid-19 pandemic. With the widespread adoption of remote work, online education, and increased leisure time at home, there was a surge in demand for computer peripherals, including keyboards. As businesses and educational institutions shifted to remote operations, individuals and organizations sought to equip themselves with efficient and comfortable typing solutions to enhance productivity and connectivity.During the initial phases of the pandemic, supply chain disruptions and manufacturing slowdowns affected the availability of computer keyboards. However, as the situation stabilized, manufacturers adapted to the new conditions and implemented safety protocols, ensuring a steady supply of keyboards to meet the heightened demand.

Global Computer Keyboards Market Restraints:

Rising promotion of healthy typing techniques

The global computer keyboards market is expected to face a restraint in its growth due to the rising promotion of healthy typing techniques worldwide. As awareness about ergonomic practices and the importance of maintaining good posture while using computers increases, consumers and businesses alike are becoming more conscious about the potential health risks associated with improper typing habits.Typing for extended periods using traditional keyboards can lead to repetitive strain injuries, such as carpal tunnel syndrome and wrist pain. In response to these concerns, health experts and ergonomic specialists are actively advocating for the adoption of healthier typing techniques and the use of ergonomic keyboards. These specialized keyboards are designed to provide more comfortable hand positions and reduce strain on the wrists and fingers. The rising promotion of healthy typing techniques worldwide is expected to restrain the growth of the global computer keyboards market during the forecast period. Manufacturers and businesses in the industry will need to respond proactively to this trend to stay relevant and meet the changing preferences of consumers who prioritize their well-being while using computers.

Keyboards with non-standard layouts

The global computer keyboards market is anticipated to face hindrances to its growth over the forecast period due to the increasing prevalence of keyboards with non-standard layouts. Traditional keyboards typically adhere to standard layouts, such as the QWERTY layout, which users have become accustomed to over the years. However, with the rising demand for innovation and customization in computer peripherals, manufacturers have started introducing keyboards with non-standard layouts.While these non-standard layouts may cater to niche user preferences or specific use cases, they can also pose challenges to widespread adoption and market growth. Users who are already familiar with the standard QWERTY layout may find it difficult to transition to a new layout, as muscle memory plays a significant role in typing efficiency. Consequently, the learning curve associated with non-standard layouts could deter potential buyers, leading to a slower rate of adoption,while non-standard layout keyboards may cater to specific user needs and preferences, their adoption could hinder the overall growth of the global computer keyboards market. The challenges of user adaptation, compatibility issues, and potentially higher costs may limit their mass-market appeal and keep the demand focused on traditional standard layout keyboards. Manufacturers will need to carefully balance innovation with the user's familiarity and practicality to ensure sustained growth in the competitive computer keyboards market.

Global Computer Keyboards Market Trends:

Advent of innovative ergonomic solutions to accommodate consumer-convenience features

Ergonomic keyboards feature interesting aspects such as backlit keys and hot keys. The backlit feature facilitates easier typing in low-lighting environment settings, while hot keys option is used to pre-program or create shortcuts. Many manufacturers are focused on incorporating these features in keyboards, which in turn, is expected to drive the sales of ergonomic keyboards in the near future. For instance, in May 2023, Adesso Inc.(Adesso is a custom design/manufacturer of computer peripherals and mobile accessories)introduced WKB-1500GB Wireless Ergonomic Keyboard. The keyboard offers four qualities – ergonomic design, 2.4GHzRF radio frequency wireless technology. Internet and multimedia keys, quiet membrane key switches

Increasing demand for wireless ergonomic keyboards

Demand for wireless keyboards has increased significantly in the recent past, especially among tech consultants. These keyboards provide support to users wrists and hands as well as provide relatively better comfort as compared to conventional keyboards. For instance, in November 2021, you can  update Microsoft Sculpt Ergonomic Keyboard Driver Easily via device manager

The basic keyboard computer is accounted for 67.3% in 2022 and is expected to grow at a CAGR of 3.9% during the forecast period.

Figure 2: Global Computer Keyboards Market Share (%), By Type, 2022

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Global Computer Keyboard Market Segmentation:

This report segments the global computer keyboards market on the basis of type, switching mechanism, size, application and region. On the type, the market is segmented into Basic Keyboard and Ergonomic Keyboard. Ergonomic keyboard is further sub segmented into vertical keyboard, compact keyboards, adjustable keyboards, split ergonomic keyboards, others.On the basis of switching mechanism, the market is segmented into Membrane Keyboard and Mechanical Switch Keyboard.  Membrane Keyboard is further sub segmented into Dome-Switch Keyboard, Scissor-Switch Keyboard, Capacitive (Conductive).On the basis of size, the market is segmented into Standard Size, Laptop Size, Thumb Size, and Numeric Keyboard. On the basis of application, the market is segmented into Corporate, Personal, Gaming. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.

Global Computer Keyboard Market: Key Developments

In November 2020, Logitech International SA an award-winning design company and maker of cloud peripheral products, announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale in an effort to reduce its carbon impact and increase circularity of consumer products. The Company’s largest Product portfolio will include recycled plastic in more than 50 percent of all mice and keyboards produced.

In October 2022, Adesso is a custom design/manufacturer of computer peripherals and mobile accessories) launches platform collaboration with Fennica Gaming. The aim of the venture is to integrate eInstants – Fennica Gaming’s online scratch cards that are popular among Finnish customers – into adesso’s state-of-the-art iGaming platform LotteryForce, and then to offer this enhanced portfolio of games on the international lottery market.

In August 2022,Logitech is the first consumer electronics company to label its products with the amount of climate-warming carbon used to create them recently announced the MX Keys S Combo that comes with the popular MX Keys S keyboard and MX Anywhere 3S mouse.

 Global Computer Keyboards Market: Key Companies Insights

Key companies operating in the global computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.

*Definition: A computer keyboard is a device with buttons called keys for typing letters, numbers, and symbols into a computer or other electronic devices.