Pet Milk Replacement Products Market – Insights
Pet milk replacement products are healthy alternative for puppies & kittens, who are deprived of milk from their mother due to high litter number, or illness of the mother. Dog and cat cafes and non-profit organizations across the globe are taking initiatives to give shelter to such puppies & kittens. At such places, orphaned, and nursing puppies & kittens are fed milk replacement products, in order to fulfill their nutritional requirements. Rising awareness of animal health has resulted in increasing number of initiatives towards helping orphaned puppies and kittens, which is expected to drive growth of the pet milk replacement products market over the forecast period. The market is expected to reach US$ 156.4 million by the end of 2027, exhibiting a CAGR of 5.7% over the forecast period. This is attributed to rising awareness about pet health products among pet owners. Growth in pet food industry is also expected to drive growth of the pet milk replacement products market. For instance, according to a report published by FEDIAF in 2018, annual growth rate of the pet food industry was 2.5% in Europe. Additionally, annual sales of pet food products was pegged at 8.8 million tons in 2018, according to FEDIAF.
Moreover, mother milk is one of the important factor for maintaining good health in early days of both puppies and kittens after their birth. For instance, according to study titled ‘Monitoring of the newborn dog and prediction of neonatal mortality’, published by Preventive Veterinary Medicine in August 2017, mortality of puppies is higher due to lack of necessary care and diet, which is required for puppies after their birth and this leads to death of majority of puppies during the first week of their life. Furthermore, according to study titled ‘Comparison of the nutrient composition of commercial dog milk replacers with that of dog milk’, published by Journal of the American Veterinary Medical Association in June 2014, newborn puppies require about 25 kcal/100 g of body weight/day. Milk replacement products such as powdered or liquid milk provide a healthy option for nourishment of puppies and kittens.
Cost of pet milk replacement products depends on the ingredients that are used to formulate the final product. For instance, addition of other supplements such as prebiotics and vitamins, in order to increase nutritional value of the product along with milk solids, increases the final cost of pet milk replacement products. Moreover, continuous monitoring of product quality is required to produce contamination-free products. This requires sophisticated analytical instruments for testing quality of in-process and final product, which increases the overall production cost of pet milk replacement products. The high cost associated with pet replacement products is expected to hamper growth of the market.
The global pet milk replacement products market was valued at US$ 96.0 million in 2018 and is expected to exhibit a CAGR of 5.7% in terms of revenue, over the forecast period (2019-2027).
Figure 1. Global Pet Milk Replacement Products Market Share (%), By Region, 2018
Source: Coherent Market Insights, 2018
North America accounted for the largest market share of around 31.7% in 2018, owing to adoption of large number of pets in the U.S. and Canada. For instance, according to the Humane Society of the United States, around 4 million cats and dogs are adopted from shelters each year.
Figure 2. Global Pet Milk Replacement Products Market Share (%), By Pet Type, 2018
Source: Coherent Market Insights, 2018
Among pet type, puppies accounted for the largest maket share of 56.9% in 2018, in global pet milk replacement products market. Milk replacement products for puppies contain all the necessary nutrients and can mimic the mother dog’s milk in protein, fat, carbohydrates and energy. Milk replacement products are also used for supplemental feeding of puppies who are skinny, and undergoing stress, and need a source of highly digestible nutrients.
Players operating in the global pet milk replacement products market are focused on adopting various growth strategies such as mergers & acquisitions, in order to strengthen their market presence. For instance, in July 2019, Manna Pro Products LLC acquired Hero Pet Brands, a company that manufactures puppy pads, flea and tick treatment, pet food, and other pet products to strengthen its product portfolio in the milk replacement products market.
Major players operating in the global pet milk replacement products market include Pet-Ag, Inc., The Hartz Mountain Corporation, Beaphar B.V., Petlife International Ltd., Royal Canin, Toplife Formula, GNC Holdings Inc., Grober Nutrition Inc., Versele-laga, and Manna Pro Products LLC.