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Audio streaming refers to the one-way audial content transmission in compressed form through the internet and retrieved and played as per the users’ convenience and time, without the requirement of downloading. These services enable content audibility without consuming additional storage space providing access to millions of songs as per the users’ choice, which is expected to be among the prominent factors fueling market growth.

Advent of streaming media delivery services in conjunction with high speed internet connectivity is expected to drive market growth

This technology aids consumers to gain legal access to high quality content with minimal subscription costs and may even be provided as a complimentary service over a defined service period. Proliferation of smartphones and high speed Internet technology such as 3G, 4G, and LTE networks, has led to easy access to media services for entertainment purposes. These services offer access to millions of songs with uninterrupted access, increasing consumer preference towards on-demand products and services through smartphone apps, coupled with innovative services such as providing individual preferences and personalized playlist options. This is expected to aid in growth of the market through the forecast period.

Audio Streaming Market Taxonomy

On the basis of platform, the global audio streaming market is classified into:

  • Smartphones
  • Laptops & desktops
  • Tablets

On the basis of end services, the global audio streaming market is classified into:

  • Subscription based services
  • Ad-supported services

Increasing consumer inclination toward paid services to access high-quality and exclusive content is expected to support market growth

Ad supported services accounted for the largest user share in the market in 2016. However, subscription based services was the largest revenue generating segment in the audio streaming market. Moreover, consumers in developed economies prefer premium content with paid subscription as against free services. Requirement to capitalize on this opportunity, industry participants are increasingly focusing on paid services as a part of their offerings. This is expected to help industry participants in establishing strong foothold in the global audio streaming market. For instance, in March 2017, Pandora launched its premium subscription tier, that could play from a curated list of tracks, and provided tailored music lists with respect to consumer preferences.

Growing piracy of the licensed content is expected to be a challenge for the industry growth

Revenue generated from these streaming technologies is expected to witness considerable surge. However, market is expected to face significant challenges from growing piracy across the globe, specifically in emerging economies. Moreover, low profit margins, licensing related expenditure & efforts and growing competition owing to high threats from new entrants are expected to consistently hinder the overall audio streaming market growth.

North America held the largest audio streaming market share in 2016, and is expected to witness considerable growth prospects over the forecast period

U.S. accounted for the largest share in 2016, owing to presence of large number of chief participants in the region. Moreover, consumers in the country are increasingly inclined towards these services, owing to regulated availability of music content. Other developed economies that are anticipated to witness high growth over the forecast include Norway, Sweden, Denmark, and South Korea. Emerging economies in South Asia, primarily China and Hong Kong are expected to showcase double digit CAGR over the forecast period (2018–2026). These growth prospects can be attributed to highly developed music streaming market in China, increasing stringency of regulations to reduce piracy, and growing spending capacity of the users in these regions. According to IFPI Recording Industry report in 2015, around 75% of the overall revenue of recorded music in China was obtained from audio streaming.

Players are increasingly adopting various off-the-shelf business strategies such as providing services in conjunction with mobile subscriptions, providing enhanced music management and preferences, and diversifying applications to strengthen their foothold in the audio streaming market. Major industry participants in this market include Apple Inc., Deezer, Alphabet Inc., Guvera Ltd., Pvt. Ltd., Microsoft Corp., Pandora Media Inc., Rhapsody International Inc., Saavn, LLC, Slacker Inc., and Spotify.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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