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Deafness is a result of an impairment in the ear or damage to the nerves associated with hearing. The causes for these defect include congenital defects, injuries, diseases, side effects of medications, age-related factors, and exposure to loud noise. Audiology devices are assistive tools that help enhance hearing ability of patients. These devices vary on the basis of size, shape, features, and hearing conditions. These devices are aimed towards diagnostic purposes as well as for the treatment of impairments associated with hearing. Advancements in technology related to these devices such as PC-based audiometers and hybrid audiometers can easily be integrated with standard computers and operating systems, resulting in improved diagnostic performance and treatment decisions. This in turn, is expected to boost growth of the global audiology devices market in the near future.

Rising incidence of hearing impairments is expected to drive market growth

The audiology devices market holds a vast commercial base, as all the age groups varying from children to geriatric people can be affected by hearing problems. According to National Institute on Deafness and Other Communication Disorders (NIDCD), December 2016, around 2-3 in every 1,000 children in the U.S. suffered from an in-born detectable level of hearing loss in either one or both ears. Moreover, according to the reports of Hearing Loss Association of America (HLAA), 2017, around 20% of the population in the U.S., accounting for 48 million people are estimated to be suffering from some degree of hearing issues and hearing loss. As per statistical analysis conducted by World Health Organization (WHO), in 2016, hearing disorders affected around 360 million people around the globe, out of which, 32 million were children.  

Market Taxonomy:

On the basis of device type, the global audiology devices market is segmented into:

  • Cochlear Implants
  • Diagnostic Devices
    • Tympanometers
    • Octoscopes
    • Audiometers
  • Bone-anchored Hearing Aids
  • Technological Healing Aids
    • Digital Hearing Aids
    • Analog Hearing Aids
  • Hearing Aids
    • In-the-ear Hearing Aids (ITE)
    • Receiver-in-the-ear hearing Aids (RITE)
    • Behind-the-ear Hearing Aids (BTE)
    • Canal Hearing Aids (CHA)

Among devices, the cochlear implants segment is expected to witness maximum traction over the forecast period, as these implants serve to be an ideal substitute for hearing. Cochlear implant provides around 80% better understanding of a sentence, as compared conventional hearing aids that provide an average of 10% understanding. These implants use a technology that bypasses the impaired sensory hair cells, further presenting a virtual sense of sound. However, high costs associated with audiology devices, especially hearing implants are hampering growth of the audiology devices market. This creates greater opportunity for market players to develop cost-effective devices at affordable prices with longer shelf life.

On the basis of disease type, the global audiology devices market is segmented into:

  • Otitis Media
  • Ostosclerosis
  • Tinnitus
  • Ménière´s Disease
  • Acoustic Tumors
  • Acoustic Trauma

On the basis of end user, the global audiology devices market is segmented into:

  • Hospitals
  • Audiology Clinics
  • Rehabilitation Centers
  • Others

North America to dominate the global audiology devices market, owing to significant investments in research and development of innovate models

North America is the leading geographical region in the global audiology devices market, owing to the presence of majority of key players as well as rampant development in audiology technology in the region. Asia Pacific is expected to witness maximum growth over the forecast period, owing to incorporation of various initiatives in the healthcare sector by regional government bodies and private organizations. For instance, World Wide Healing, a non-profit organization, provides hearing treatment to the poor in emerging economies of Asia. The organization provides new digital hearing aids shipped from manufacturers in North America and Europe. Furthermore, growing healthcare sector and growing awareness regarding hearing assistance among the populace is expected to favor growth of the audiology devices market in Asia Pacific.

Key players operating the global audiology devices market include Widex A/S, Rayovac, Ambco, Benson Medical, Amplicomms, Tremetrix, Sonova Holdings AG, Starkey Hearing Technologies, Sophono, MED-EL, Advanced Bionics, AllHear, Cochlear Ltd., and Microson Hearing Aids. Regional players are developing innovative products to establish a strong foothold in the global market. For instance, Rayovac, a Europe based company debuted its active core technology for the first time offering longest durable high-quality battery in the hearing devices.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users