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Brandy is obtained by distillation of fermented grape juice and is usually matured in oakwood casks for a minimum of 3 years. Brandy matured in black oakwood casks is amber in color. Brandy typically contains 35% to 60% alcohol by volume and is generally consumed after dinner as a digestif.

Market Dynamics:-

Increasing demand for alcoholic beverages among adults and young population worldwide is driving the global brandy market growth during the forecast period. According to The National Institute on Alcohol Abuse and Alcoholism (NIAAA), in the U.S., total alcohol consumption per person/year was pegged at 8.82 litters in 2017.

Furthermore, rising disposable income coupled with increasing consumption of alcohol is boosting growth of the global brandy market. According to Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in November 2018.

Market Outlook:-

Among distribution channel, specialty stores segment is expected to account for largest market share in the global brandy market during the forecast period. Key players operating in distilled spirits market are focused on new product launches in order to strengthen their market presence. Moreover, owing to shift in consumer preference towards premium-priced spirits, key players are focused on developing premium product range. For instance, in February 2019, Copper & Kings American Brandy Co., based in Louisville, announced launch of its two latest, pure copper pot-distilled American luxury gins. These are brandy-based gins, namely 'The History of Lovers' and 'The Ninth'. In addition to this, rising number of distribution channels such as outlets at airports and online channels is fuelling demand for alcoholic beverages, which is expected to boost the global brandy market growth during the forecast period.

Stringent government regulations in several economies such as ban on advertisement of alcoholic beverages in public places, and limited and permissible consumption of these products are factors hindering growth of the brandy market. For instance, 'the Federal Uniform Drinking Age Act of 1984' established the minimum legal drinking age as 21 years in the U.S.; however, there are some exceptions in some states that allow individuals under the age of 21 to drink alcohol with parents, and certain family members. Rising awareness campaigns with regard to harmful effects of alcohol consumption across the globe is expected to hinder the market growth during the forecast period. For instance, in 2016, Alcohol Awareness Week was conducted by Alcohol Change U.K., which is a limited company registered in England and Wales.

Key Players:-

Key players in the brandy market include United Spirits Limited, Pernod Ricard, Campari Group, Radico Khaitan, Hennessy, Tilaknagar Industries, Great Lakes Distillery LLC, Weissbrand Distilling Co., Caddell & Williams, Stark Spirits Distillery, and others.

Market Taxonomy:-

On the basis of product type, the global brandy market is segmented into:

  • Peach Brandy
  • Fruit Brandy
  • Dried Fruit Brandy
  • Pomace Brandy
  • Others

On the basis of distribution channel, the global brandy market is segmented into:

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Drug Stores
  • Online Channel
  • HoReCa
  • Others

On the basis of region, the global brandy market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • New Zealand
    • Japan
    • ASEAN
    • Australia
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • South Africa
    • Central Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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