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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Ostomy refers to a surgical procedure that allows the passage of bodily wastes through a surgically created stoma or aperture on the abdomen into a prosthetic such as a pouch or bag placed outside the body. Ostomy is performed on patients suffering from various medical conditions, including cancer, birth defects, diverticulitis, incontinence, and inflammatory bowel disease. This procedure is also performed on patients suffering from severe abdominal and pelvic trauma caused due to accidents or severe injuries. Ostomy is also known as continent diversion surgery and can be performed on patients of all age groups. The procedure does not affect life expectancy of an individual.

Ostomy leads to elimination of waste material from the body through stoma, which is part of the intestine that lacks presence of contraction muscles, thus resulting in loss of control of the individual on excretion of gas or solid waste from the body. The waste is automatically collected in a plastic bag or pouch that holds the waste and helps block the smell at the same time. Ostomy leads to rerouting of bodily waste from its usual path that can result due to malfunctioning parts of the digestive or urinary system. Depending on the severity of the patient, the ostomy can be temporary or permanent. The most common types of ostomies involve colostomy, ileostomy, urostomy, J-pouch, and continent urostomy among others.

Market Dynamics

The rising number of ostomy procedures being performed is the primary factor responsible for driving growth of the global ostomy care market. For instance, according to National Center for Biotechnology Information, around 100,000 people underwent operations resulting in colostomy or ileostomy in the U.S., in 2014. Increasing prevalence of inflammatory bowel disease is also expected to increase the demand for ostomy care. For instance, according to a research survey published in ‘The Lancet’ in October 2017, western countries suffer with a high prevalence of inflammatory bowel disease that has surpassed 0.3% of the total population. Moreover, according to the Worldwide Incidence and Prevalence of Inflammatory Bowel Disease (IBD) in the 21st Century: A Systematic Review of Population-Based Studies 2017, the incidence of IBD and Crohn’s disease is increasing in Latin America, Africa, and Asia Pacific. Various other factors responsible for the growth of market include rising incidence of bladder cancer, birth defects, and technological advancements. For instance, around 10,171 cases of bladder cancer were reported in the U.K. in 2015, out of which 50% cases survived through proper medication and care. However, low awareness in underdeveloped and developing economies regarding the availability of treatments and increasing pricing pressure on the manufacturer is expected to confine the market growth.

Regional Insights

On the basis of region, the global ostomy care market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America holds a dominant position in the global ostomy care market and is expected to retain its dominance over the forecast period, owing to large population suffering from Crohn’s disease, inflammatory bowel diseases, and other diseases in the region. According to the Centers of Disease Control and Prevention, around 1.3% of the adults in the U.S., accounting up to 3 million patients were reported to be suffering from inflammatory bowel disease in 2015 that increased the overall hospitalization rate in the country.

Furthermore, Asia Pacific is expected to witness a significant growth in the market, which is attributed to increasing efforts undertaken by government and non-government organization to support research, generate awareness, and increase the availability of treatment options to patients in their native countries. For instance, the Japan Ostomy Education is a non-profit organization approved by Ministry of Health, Labor and Welfare in Japan that conducts various activities concerned with stoma care for delivering a better life to patients suffering from related medical issues in Japan.

Competitive Insights

Key players operating in the global ostomy care market include 3M Company, Coloplast Corporation, ConvaTec, Inc, Hollister, Inc., Smith & Nephew Plc, Alcare, Nu-Hope, Welland Medical, Cymed, and Flexicare Medical. Market players are focused on providing technologically advanced products, to sustain their position in the competitive market. For instance, in March 2015, Welland Medical introduced Aurum 2, a range of 2-piece ostomy pouches that is inclusive of flange with added medical grade Manuka honey.

Market Taxonomy

On the basis of product type, the global ostomy care market is segmented into:

  • Bags
    • Colostomy Bags
    • Ileostomy Bags
    • Urostomy Bags
    • Others
  • Pouches
  • Accessories
    • Convex Inserts
      • Plastic Sheets
      • Ostomy Belts
      • Pouch Covers
    • Skin Barriers
      • Liquids
      • Wipes
      • Powders
      • Pastes
    • Tapes
    • Adhesive Removers

On the basis of end user, the global ostomy care market is segmented into:

  • Hospitals
  • Clinics
  • Ambulatory Surgical Centers
  • Others

 On the basis of region, the global ostomy care market is segmented into:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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