Pasta is originally considered an Italian cuisine, but has gained popularity across the globe in the recent past. Pasta is usually made from dough of durum wheat flour mixed with eggs, and water. Pasta market is expected to gain traction, owing to the use of healthy raw material substitutes for pasta production such as chickpea flour, among others in place of the traditional durum wheat flour. The healthier raw material substitute for pasta production is expected to attract health conscious customers.

Market Dynamics:

  • The consumption of pasta is expected to boost during the forecast period, owing to increasing work population, which is expected to increase demand for processed food. For instance, according to the World Bank data, in 2015, the global female labor force accounted for 38.96% of the total labor force and reached 39.07% in 2017. Moreover, the global labor force was 3.35 billion in 2015 and reached 3.43 billion in 2017. This trend is expected to drive growth of the global pasta market over the forecast period.
  • However, pasta being a rich source of carbohydrates, excessive intake of pasta can lead to side effects such as increased blood sugar levels, and high risk for obesity, diabetes, and metabolic syndrome, which is expected to hamper growth of the global pasta market over the forecast period.

Market Outlook:

  • Among distribution channel, online stores segment accounted for a significant market share during the forecast period, owing to the busy lifestyle of people and growing internet penetration. For instance, according to the Worldwide Market Report’s analysis, the global e-commerce packaging market was valued at US$ 21.43 billion in 2016. Moreover, increasing online grocery applications (apps) such as Target, Grocery iQ, Favado, Amazon Fresh, Natures Basket Limited, Big Basket, and others are expected to boost the online store segment growth over the forecast period.
  • Major pasta manufacturers are focusing on strategies such as product launches, among others to expanding their product portfolio and consumer base. For instance, in November 2013, Ebro Foods, S.A., acquired fresh pasta and sauce business from Olivieri Foods, a manufacturer of pastas, and sauces. This acquisition led to expansion of the Ebro Foods S.A. product portfolio and customer base.
  • Furthermore, in August 2019, General Mills Inc. launched their new line of Annie’s One Pot Pasta, an organic pasta with hidden veggies and no artificial flavors. This launch is expected to gain large customer base.

Key players:

  • Key players operating in the global pasta market include Nestlé SA, TreeHouse Foods, Inc., Barilla, Ebro Foods, S.A., F.lli De Cecco di Filippo S.p.A, General Mills Inc., BRF S.A., Pastas Gallo, Delverde Industrie Alimentari S.P.A., and Fioribruna among others.

Market Taxonomy:

On the basis of product type, the global pasta market is segmented into:

  • Dried Pasta
  • Chilled/Fresh Pasta
  • Canned/Preserved Pasta

On the basis of distribution channel, the global pasta market is segmented into:

  • B2B (Business to Business)
  • B2C (Business to Consumer)
    • Hypermarket & Supermarkets
    • Departmental Stores & Convenience Stores
    • Online Stores

On the basis of region, the global pasta market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Middle East
    • Africa
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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users