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Software as a Services (SaaS) is a software distribution model, in which, instead of running a software locally on a computer, the program is hosted at a third-party location and from there it is accessed by users across the internet through a web browser interface, and any software updates are performed automatically. SaaS software providers usually provide the service via a subscription model. SaaS application is known as a web-based software, on-demand software, and hosted software.

Factors Driving Growth of the Global SaaS (Software as a Service) Enterprise Applications Market

The major factor driving the growth of the SaaS (Software as a Service) enterprise applications market is the rising adoption of cloud-based services by all end-use industries such as manufacturing, BFSI, retail, healthcare, owing to features such as enhanced scalability and flexibility of SaaS based deployment option. As SaaS is an on-demand solution, small organizations can use a software application without having to purchase it. Which, in turn, will save the cost of installing large servers, infrastructure overheads, cost related to additional resources and inventory management cost due to SaaS based deployment option.

Additionally, rising internet penetration across the globe is facilitating the adoption of SaaS enterprise application market. For instance, according to Our World in Data, globally the number of internet users has increased from 413 million in 2000 to 3.4 billion in 2016, and China, India, and the U.S. are the top countries with the most number of internet users.

Factors Restraining Growth of the Global SaaS (Software as a Service) Enterprise Applications Market

The growth of SaaS (Software as a Service) enterprise applications market is majorly restrained by data security concern. Enterprises store important data related to financial information, customer details, and product specifications. However, theft of such data can cause a huge loss to the organization.

Regional Analysis of SaaS (Software as a Service) Enterprise Applications Market

On the basis of region, the global SaaS (software as a Service) enterprise applications market is segmented into North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

In 2018, the North America market accounted for the largest share in the SaaS (software as a service) enterprise application market, and is expected to retain its dominance over the forecast period. The growth of the North America market is majorly attributed to advanced IT infrastructure and presence of a large number of organizations which are well equipped to incorporate software as a service in the region such as Microsoft, Oracle, and Adobe. Moreover, companies are investing in implementation of enterprise applications to streamline their work process.

Moreover, the Asia Pacific region is expected to exhibit the highest growth over the forecast period. The growth of this region is attributed to the increasing number of small and medium scale enterprises in major economies such as India and China. For instance, according to the Ministry of Micro, Small, and Medium Enterprises, in the year 2006-07, the number of SMEs in India was 36.17 Million, and increased to 63.38 Million, at a growth rate of 6.43% annually

Key Players in the Global SaaS (Software as a Service) Enterprise Applications

Some of the key players operating in the global SaaS (Software as a Service) enterprise application market include Microsoft, Salesforce, Adobe, Oracle, SAP, Accenture Plc, IBM, Infosys Limited, Tata Consultancy Services Limited, and others.

Global SaaS (Software as a Service) Enterprise Applications Market: Taxonomy

The global SaaS (software as a service) enterprise application market is segmented on the basis of enterprise size, application, end-use industry, and region.

  • On the basis of Applications, the SaaS (Software as a Service) Enterprise Applications Market is segmented into:
    • Customer Relationship Management
    • Human Capital Management
    • ERP Services And Operations Management
    • Collaboration
    • Procurement
    • Supply Chain Management
    • Marketing & Sales
    • Others
  • On the basis of enterprise size, the SaaS (Software as a Service) Enterprise Applications Market is segmented into:
    • SME’s
    • Large Enterprise
  • On the basis of end-use industry, the SaaS (Software as a Service) Enterprise Applications Market is segmented into:
    • Transportation and Logistics
    • IT and Telecommunications
    • Manufacturing
    • BFSI
    • Defence and Government
    • Retail
    • Healthcare
    • Energy and Utilities
    • Others
  • On the basis of region, the SaaS (Software as a Service) Enterprise Applications Market is segmented into:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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