Asia Pacific Communication Platform As A Service Market
CPaaS is a cloud-based platform that enables developers to add real time communication features to their own applications without needing to build backend interfaces and infrastructure. The demand for CPaaS solutions is increasing across the Asia Pacific region, as the demand for contextual communication solutions is rising. Moreover, low cost of ownership of cloud based communication platform and rising adoption of pay-as-you go cloud business models are expected to drive growth of the market over the forecast period.
Market Dynamics
The increasing use of CPaaS in ecommerce sector is expected to drive the market growth. The e-commerce industry is growing rapidly in Asia Pacific region, as consumers in the region are becoming tech-savvy and making most of their purchases online. According to Coherent Market Insights’ analysis, in 2019, Asia Pacific e-commerce market accounted for over 35% share of the global e-commerce market and the e-commerce industry’s revenue is expected to reach US$ 2.5 trillion by 2021. CPaaS has become one of the most important aspects in the e-commerce industry, as communication between seller and buyer is mostly carried out through an application or web-based platform.
CPaaS helps developers to add click-to-message and click-to-call features to customer-facing applications and websites. The integration of these features help customers to initiate communication without leaving the application or website. In addition to this, the adoption of CPaaS by e-commerce companies is increasing, as it enhances communication by streamlining customer support. For instance, with the help of CPaaS, the company notifies customers about the estimated delivery dates, shipping status, and location of delivery among others through text message, email or a phone call. The increasing number of e-commerce companies in Asia Pacific is expected to fuel demand for CPaaS in the near future.
Key features of the study
Market Segmentation
Table of Contents
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