A hard seltzer is a carbonated drink with a small amount of alcohol (usually 5%). It's typically made by directly fermenting a sugar base to create the alcoholic solution, which is then mixed with other ingredients such as natural flavors and citric acid. The result is a low-calorie drink that can be enjoyed with friends at any occasion. The beverage has become popular among millennial consumers and has emerged as a status symbol for the young generation. The rising popularity of the drink has triggered many companies to launch different varieties of hard seltzer.
Market Dynamics
The demand for carbonated soft beverages has been increasing among consumers worldwide due to rapid urbanization and changing lifestyles. The growing population of millennials and younger generations has driven growth of the global hard seltzer market. Besides, the rising rate of alcohol consumption and the tendency of energetic vendors to sell their product to millennials has further contributed to growth of the global soft drinks market. Other factors contributing to growth of the global hard seltzer market, including strong consumer demand for flavored beverages with low calories and gluten-free contents.
On the other hand, availability of substitute is expected to hamper the market growth.
Key features of the study
Market Segmentation
Table of Contents
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