Table of Content - Manuka Honey Market

The global manuka honey market is estimated to be valued at USD 435.4 Mn in 2025 and is expected to reach USD 569.1 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.9% from 2025 to 2032. The global manuka honey market represents a premium segment within the broader honey industry, characterized by its unique therapeutic properties and exceptional quality standards. Manuka honey, exclusively sourced from the nectar of manuka trees (Leptospermum scoparium) primarily found in New Zealand and Australia, has gained significant recognition worldwide for its distinctive antibacterial, antimicrobial, and healing properties attributed to its high concentration of Methylglyoxal (MGO).

Market Dynamics

The global manuka honey market is propelled by several key drivers, including escalating consumer preference for natural and organic health products, increasing awareness about the unique therapeutic properties of manuka honey, and growing adoption in pharmaceutical and cosmetic applications. The rising prevalence of lifestyle-related health issues has intensified demand for natural remedies and functional foods, positioning manuka honey as an attractive alternative to synthetic products. Additionally, expanding e-commerce platforms and digital marketing strategies have enhanced product accessibility and consumer education, driving market penetration across global regions.

Key Features of the Study

This report provides in-depth analysis of the global manuka honey market, and provides market size (USD Mn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global manuka honey market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Manuka Honey Market, COMVITA, Arataki Honey, New Zealand Honey Co., Steens Honey, HAPPY VALLEY HONEY, Mother Earth Manuka Honey, KIVA Health Food, KARE, Manuka Health New Zealand, Mount Somers, The Honey Company, Beechworth Honey, Y.S. Eco Bee Farms, and Tahi Honey
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global manuka honey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global manuka honey market

Market Segmentation

Type Insights (Revenue, USD Mn, 2020 - 2032)
- UMF 5 +
- UMF 10 +
- UMF 15 +
- UMF 20 +
Form Insights (Revenue, USD Mn, 2020 - 2032)
- Liquid
- Solid
- Powder
Distribution Channel Insights (Revenue, USD Mn, 2020 - 2032)
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Stores
- Convenience Stores
Regional Insights (Revenue, USD Mn, 2020 - 2032)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- Manuka Honey Market
- COMVITA
- Arataki Honey
- New Zealand Honey Co.
- Steens Honey
- HAPPY VALLEY HONEY
- Mother Earth Manuka Honey
- KIVA Health Food
- KARE
- Manuka Health New Zealand
- Mount Somers
- The Honey Company
- Beechworth Honey
- Y.S. Eco Bee Farms
- Tahi Honey

Table of Contents

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Global Manuka Honey Market, By Type
  - Global Manuka Honey Market, By Form
  - Global Manuka Honey Market, By Distribution Channel
  - Global Manuka Honey Market, By Region
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER’s Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
Global Manuka Honey Market, By Type, 2020-2032, (USD Mn)
- Introduction
  - Market Share Analysis, 2025 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- UMF 5 +
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- UMF 10 +
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- UMF 15 +
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- UMF 20 +
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Global Manuka Honey Market, By Form, 2020-2032, (USD Mn)
- Introduction
  - Market Share Analysis, 2025 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Liquid
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- Solid
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- Powder
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Global Manuka Honey Market, By Distribution Channel, 2020-2032, (USD Mn)
- Introduction
  - Market Share Analysis, 2025 and 2032 (%)
  - Y-o-Y Growth Analysis, 2021 - 2032
  - Segment Trends
- Supermarkets/Hypermarkets
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- Specialty Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- Online Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
- Convenience Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Global Manuka Honey Market, By Region, 2020 - 2032, Value (USD Mn)
- Introduction
  - Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Mn)
  - Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Mn)
  - Regional Trends
- North America
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    - U.S.
    - Canada
- Latin America
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    - Germany
    - U.K.
    - Spain
    - France
    - Italy
    - Russia
    - Rest of Europe
- Asia Pacific
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    - China
    - India
    - Japan
    - Australia
    - South Korea
    - ASEAN
    - Rest of Asia Pacific
- Middle East
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
    - GCC Countries
    - Israel
    - Rest of Middle East
- Africa
  - Introduction
  - Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Form, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Mn)
  - Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Mn)
    - South Africa
    - North Africa
    - Central Africa
Competitive Landscape
- Manuka Honey Market
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- COMVITA
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Arataki Honey
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- New Zealand Honey Co.
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Steens Honey
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- HAPPY VALLEY HONEY
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Mother Earth Manuka Honey
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- KIVA Health Food
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- KARE
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Manuka Health New Zealand
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Mount Somers
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- The Honey Company
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Beechworth Honey
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Y.S. Eco Bee Farms
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Tahi Honey
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
References and Research Methodology
- References
- Research Methodology
- About Us

*Browse 32 market data tables and 28 figures on ‘Manuka Honey Market' - Global forecast to 2032

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27001:2022

MANUKA HONEY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

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