Segmentation - Cannabis Beverage Market

Global cannabis beverage market is estimated to be valued at USD 251.7 Mn in 2025, exhibiting a compound annual growth rate (CAGR) of 22.7% from 2025 to 2032. Global cannabis beverage market has been witnessing significant growth in the recent past as consumers are increasingly preferring cannabis-infused drinks for health benefits such as relief from stress, anxiety and pain management as well as recreational purposes. Cannabis drinks offer an alternative New product launches in the cannabis drinks category by prominent food & beverage companies as well as breweries is driving the market growth. For instance, Constellation Brands launched its cannabis-infused drink line called 'Four Loko' in 2020. However, uncertainty regarding federal legalization and complex regulatory norms can hamper the the market Growth.

Market Dynamics

The key drivers propelling the growth of global cannabis beverage market are growing consumer demand for alternative forms of cannabis consumption, rising adoption of cannabis-infused drinks for their health benefits, and proliferation of cannabis-friendly legislation across countries. However, stringent government regulations regarding use and marketing of cannabis products is expected to hamper the market growth. Developing innovative cannabis drinks with low THC content to expand their consumer base represents a major opportunity for market players. Introduction of cannabis-infused juices, smoothies and cocktails are also expected to boost the sales over the forecast period.

Key Features of the Study

This report provides in-depth analysis of the global cannabis beverage market, and provides market size (USD Mn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global cannabis beverage market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Aurora Cannabis Inc., Aphria Inc., Canopy Growth Corporation, MedReleaf Corp., Cronos Group Inc., GW Pharmaceuticals, plc., CannTrust Holdings Inc., VIVO Cannabis Inc., BevCanna Enterprises Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global cannabis beverage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cannabis beverage market.

Market Segmentation