Time temperature indicators use smart technologies such as digital temperature data loggers, dye migration through filter papers, and color changing pouches with bacterial fluids, to monitor changes in physical characteristics of the product such as color and shape. These technologies help measure temperature fluctuations for a specific time period, further recording all the data, to show the quality and freshness of the product within that time period and real-time changes of the product.
Market Dynamics
Increasing adoption of time temperature indicator in the food industry is attributed to increasing awareness regarding quality of food products such as sea food, meat, and packaged food products. Temperature can affect the quality of a food product, further resulting in safety issues during the time of distribution, transport, and storage. According to Coherent Market Insights’ analysis, as of 2016, the total food and agriculture industry was valued at around US$ 8 trillion, whereas the global sales of packaged food was valued at US$ 2.2 trillion. Thus, growing food packaging industry is leading to increasing demand for smart technology to track quality and safety of products. This in turn, is expected to proportionally boost growth of the time temperature indicator labels market during the forecast period.
However, cost of these time temperature indicator labels in hindering market growth. In developed economies, food items are valued at higher prices as compared to the price of 1 TTI label, whereas in emerging economies, the time temperature indicators are valued at about similar or even higher price than the food item itself. Therefore, players in such regions are hesitant to adopt these products, which could affect their profit margins. Moreover, it becomes difficult to check exact color of the indicator and it might lead to ambiguity in terms of credibility and trustworthiness of the freshness of the product.
Key features of the study
Market Segmentation
Table of Contents
*Browse 32 market data tables and 28 figures on ‘Time Temperature Indicator Labels Market' - Global forecast to 2033
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