ALL TERRAIN VEHICLE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

The global all-terrain vehicle market is estimated to be valued at USD 4.83 Bn in 2025 and is expected to reach USD 6.27 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.8% from 2025 to 2032. The global all-terrain vehicle market has been witnessing noteworthy growth over the past few years. All-terrain vehicle (ATV), also known as quad bikes, are motorized off-highway vehicles equipped with large tires and can operate on various terrains including mountains, forests, and farms. Growing recreational and leisure activities among young population along with increasing preference towards adventure sports are some of the key factors propelling the market growth. Moreover, rising farming activities in rural areas and growing usage of ATVs for hunting, fishing, and patrolling purposes by military and law enforcement sectors are further driving the sales of all-terrain vehicles globally. However, stringent government regulations on ATV riding age and safety standards might hamper the market growth to some extent during the forecast period.

Market Dynamics

The global all-terrain vehicle market growth is mainly driven by the growing adoption of recreational activities involving ATV riding as a popular adventure sport. Young population across developed nations are increasingly participating in various outdoor recreational activities in their leisure time which has augmented the demand for all-terrain vehicles. Furthermore, the rising usage of ATVs in agricultural applications such as cattle ranching, farming activities, and field work is positively impacting the market growth. Growing military and law enforcement unit budgets for procuring vehicles suitable for patrolling in off-road terrains is another key factor propelling the sales of all-terrain vehicles. However, stringent safety regulations and age restrictions imposed by governments on ATV riding age may restrain the market growth. Moreover, the availability of alternative vehicles such as UTVs and side-by-side vehicles for recreational activities is one of the challenges faced by all-terrain vehicle manufacturers. On the other hand, the development of electric ATVs to curb emission levels and adoption of advanced safety features in vehicles are expected to create significant growth opportunities for market players in the coming years.

Key features of the study

• This report provides in-depth analysis of the global all-terrain vehicle market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global all-terrain vehicle market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Polaris Inc., BRP (Bombardier Recreational Products), Honda Motor Co., Ltd., Yamaha Motor Corporation, Textron Inc., CFMOTO, Linhai Group, KYMCO (Kwang Yang Motor Co., Ltd.), Suzuki Motor Corporation, Kawasaki Heavy Industries, Ltd., Arctic Cat Inc., Hisun Motors, TGB (Taiwan Golden Bee), John Deere, and Can-Am (a brand of BRP)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global all-terrain vehicle market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global all-terrain vehicle market

Market Segmentation

• Engine Size Insights (Revenue, USD Bn, 2025 - 2032)
  • 400 cc - 800 cc
  • Less than 400 cc
  • More than 800 cc
• Application Insights (Revenue, USD Bn, 2025 - 2032)
  • Sports
  • Agriculture
  • Military & Defense
• Regional Insights (Revenue, USD Bn, 2025 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Polaris Inc.
  • BRP (Bombardier Recreational Products)
  • Honda Motor Co., Ltd.
  • Yamaha Motor Corporation
  • Textron Inc.
  • CFMOTO
  • Linhai Group
  • KYMCO (Kwang Yang Motor Co., Ltd.)
  • Suzuki Motor Corporation
  • Kawasaki Heavy Industries, Ltd.
  • Arctic Cat Inc.
  • Hisun Motors
  • TGB (Taiwan Golden Bee)
  • John Deere
  • Can-Am (a brand of BRP)