Smokeless Products Market
Smokeless products consist of tobacco or tobacco blend which can be chewed, sniffed or sucked on. The different types of smokeless products available in the market are chewing tobacco, snuff, snus, and dissolvable tobacco. Some of the ingredients used in smokeless products include additives such as flavoring agents, sweeteners, fruit juices, salt, alkaline agents, and humectants. The products also contain non-tobacco plant material such as spices, areca nut, betel leaf, catechu and non-tobacco condiments. Owing to rising awareness regarding life threatening effects of tobacco such as cancer, consumers are preferring to use tobacco-free smokeless products such as tobacco-free nicotine pouches and tobacco-free and nicotine-free pouches.
Market Dynamics
Marketing and advertising of smokeless products is one of the major factors fueling growth of this market. For instance, according to the Centers for Disease Control and Prevention (CDC), tobacco companies in the U.S. spent around USD 9.36 billion for marketing smokeless tobacco and cigarette in 2017. The tobacco manufacturing companies spent around USD 718.32 million on promotion and advertising of smokeless products in 2017 in the U.S.
Several key players in the global smokeless products market are focused on adoption of various growth strategies such as mergers and acquisitions in order to enhance their global market position. For instance, in November 2016, Turning Point Brands Inc., one of the leading providers of tobacco products in the U.S., acquired five brands of smokeless tobacco from Wind River Tobacco Co. The acquisition consist of four brands of chewing tobacco and a twist tobacco brand.
Smokeless tobacco products such as chewing tobacco and snuff contain nicotine and various cancer causing substances. More than 30 carcinogens have been identified in smokeless tobacco products that can cause tumors, affect the lungs, nasal cavity, pancreas, trachea, liver, and esophagus in humans. Other health risks of smokeless tobacco include tooth decay, gum disease, cancers, and cardiovascular diseases. This is one of the important factors restraining growth of the smokeless products market.
Key features of the study
Smokeless Products Market Segmentation
Table of Contents
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