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Location-based Services Market, By Location (Indoor, Outdoor), By End User Industry (FMCG and e-commerce, Retail, Healthcare, IT and Telecom, Transportation, Oil and Gas, and Other End User Industries), By Geography (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa)

Location-based services (LBS) are computer or mobile applications that provide information based on the device and user's geographic locations. They use real-time geodata from smartphones to offer interactive opportunities, entertainment, or security. LBS use GPS data, Wi-Fi data, cellular tower pings, and QR codes to identify the user's location.

The Location Based Services market is an expanding industry of specialized applications that use GPS, geospatial technology, and other information and communication technologies to provide targeted information based on geographic location. It is gaining popularity in a variety of industries, such as BFSI, education, retail & manufacturing, and transportation. It provides a wide range of services, including mapping, routing, assistance navigation, and tracking.

Market Dynamics

Rise in use of mobile devices, growing advancements in wearable technologies along with business intelligence tools, and rise in availability of advanced navigation and mapping solutions are the factors expected to drive growth of the global location-based services market over the forecast period.

However, stringent regulations and standards, and high cost of installation and maintenance is expected to hamper growth of the global location-based services market over the forecast period.

Key features of the study

  • This report provides in-depth analysis of the global location-based services market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global location-based services market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include GuardRFID Solutions Inc., ALE International (Nokia Corporation), Favendo Gmbh, Teldio Corporation, CenTrak, Cisco Systems Inc. (Cisco Meraki), AiRISTA Flow Inc., Creativity Software Ltd., IBM Corporation, DigitalGlobe Inc. (Maxar Technologies), Aruba Networks (HPE Development LP), Ericsson Inc., HERE Global BV, IndoorAtlas Ltd., GL Communications Inc., and Esri Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global location-based services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global location-based services market

Market Segmentation

  • Global Location-Based Services Market By Location
    • Indoor
    • Outdoor
  • Global Location-Based Services Market By End User Industry
    • FMCG and e-commerce
    • Retail
    • Healthcare
    • IT and Telecom
    • Transportation
    • Oil and Gas
    • Other End user Industries
  • Regional Insights (Revenue, USD Mn, 2020 - 2032)
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East
      • GCC Countries
      • Israel
      • Rest of Middle East
    • Africa
      • South Africa
      • North Africa
      • Central Africa
  • Key Players Insights
    • GuardRFID Solutions Inc.
    • ALE International (Nokia Corporation)
    • Favendo Gmbh
    • Teldio Corporation
    • CenTrak
    • Cisco Systems Inc. (Cisco Meraki)
    • AiRISTA Flow Inc.
    • Creativity Software Ltd.
    • IBM Corporation
    • DigitalGlobe Inc. (Maxar Technologies)
    • Aruba Networks (HPE Development LP)
    • Ericsson Inc.
    • HERE Global BV
    • IndoorAtlas Ltd.
    • GL Communications Inc.
    • Esri Inc.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snapshot, By Location
      • Market Snapshot, By End User Industry
      • Market Snapshot, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Rise in demand for geo-based marketing
        • Technological developments supported by emerging BLE and UWB for indoor services
      • Restraints
        • Trade-offs between security/privacy and regulatory limitations
        • Stringent standards and regulations
      • Opportunities
        • Growing number of smart city projects
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product launch/Approvals
    • PEST Analysis
    • PORTER’s Analysis
    • Merger and Acquisition Scenario
  4. Global Location-Based Services Market , By Location, 2020-2032, (USD Mn)
    • Introduction
      • Market Share Analysis, 2025 and 2032 (%)
      • Y-o-Y Growth Analysis, 2021 – 2032
      • Segment Trends
    • Indoor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Outdoor
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
  5. Global Location-Based Services Market , By End User Industry, 2020-2032, (USD Mn)
    • Introduction
      • Market Share Analysis, 2025 and 2032 (%)
      • Y-o-Y Growth Analysis, 2021 – 2032
      • Segment Trends
    • FMCG and e-commerce
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Retail
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Healthcare
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • IT and Telecom
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Transportation
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Oil and Gas
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
    • Other End user Industries
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(USD Mn)
  6. Global Location-Based Services Market , By Region, 2020-2032, (USD Mn)
    • Introduction
      • Market Share Analysis, By Country, 2025 and 2032 (%)
      • Y-o-Y Growth Analysis, For Country 2021–2032
      • Country Trends
    • North America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032,(USD Mn)
      • Market Size and Forecast, and Y-o-Y Growth, By End User Industry, 2020-2032,(USD Mn)
    • Europe
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032,(USD Mn)
      • Market Size and Forecast, and Y-o-Y Growth, By End User Industry, 2020-2032,(USD Mn)
    • Asia Pacific
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032,(USD Mn)
      • Market Size and Forecast, and Y-o-Y Growth, By End User Industry, 2020-2032,(USD Mn)
    • Latin America
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032,(USD Mn)
      • Market Size and Forecast, and Y-o-Y Growth, By End User Industry, 2020-2032,(USD Mn)
    • Middle East & Africa
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032,(USD Mn)
      • Market Size and Forecast, and Y-o-Y Growth, By End User Industry, 2020-2032,(USD Mn)
  7. Competitive Landscape
    • ALE International (Nokia Corporation)
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • GuardRFID Solutions Inc.
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Favendo Gmbh
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Teldio Corporation
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Cisco Systems Inc. (Cisco Meraki)
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Creativity Software Ltd.
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • DigitalGlobe Inc. (Maxar Technologies)
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Ericsson Inc.
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • IndoorAtlas Ltd
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Esri Inc.
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • GL Communications Inc.
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • HERE Global BV
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • CenTrak
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • AiRISTA Flow Inc.
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • IBM Corporation
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Aruba Networks (HPE Development LP)
      • Company Highlights
      • Product Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Analyst Views
  8. Section
    • Research Methodology
    • About us

*Browse 24 market data tables and 28 figures on “Location-Based Services Market” - Global forecast to 2032

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