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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

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Global AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024–2032), considering 2024 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the global AVOD services market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
  • Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation).
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
  • The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market.

Market Segmentation

  • By Content Type:
    • Movies
    • TV Shows
    • Original Series
    • News
    • Sports
    • User-Generated Content (UGC)
  • By Platform Type:
    • Standalone AVOD platforms
    • AVOD offerings within broader streaming services
    • AVOD-supported social media platforms
  • By Genre:
    • Drama
    • Comedy
    • Action/Adventure
    • Horror/Thriller
    • Romance
    • Sci-Fi/Fantasy
    • Documentary
    • Animation
  • By Device:
    • Mobile devices (smartphones, tablets)
    • Desktop and laptops
    • Smart TVs
    • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • By Advertising Format:
    • Pre-roll ads
    • Mid-roll ads
    • Post-roll ads
    • Banner ads
    • Interactive ads
    • Native ads
  • By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Key Players Insights
    • YouTube (Google)
    • Hulu (Disney)
    • Peacock (NBCUniversal)
    • Tubi (Fox Corporation)
    • Pluto TV (ViacomCBS)
    • IMDb TV (Amazon)
    • Roku Channel (Roku)
    • Crackle (Chicken Soup for the Soul Entertainment)
    • Xumo (Comcast)
    • Vudu (Walmart)
    • The Roku Channel (Roku)
    • Popcornflix (Screen Media Ventures)
    • MX Player (Times Internet)
    • Voot (ViacomCBS)

Global AVOD Services Market Detailed Segmentation:

  • By Content Type:
    • Movies
    • TV Shows
    • Original Series
    • News
    • Sports
    • User-Generated Content (UGC)
  • By Platform Type:
    • Standalone AVOD platforms
    • AVOD offerings within broader streaming services
    • AVOD-supported social media platforms
  • By Genre:
    • Drama
    • Comedy
    • Action/Adventure
    • Horror/Thriller
    • Romance
    • Sci-Fi/Fantasy
    • Documentary
    • Animation
  • By Device:
    • Mobile devices (smartphones, tablets)
    • Desktop and laptops
    • Smart TVs
    • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • By Advertising Format:
    • Pre-roll ads
    • Mid-roll ads
    • Post-roll ads
    • Banner ads
    • Interactive ads
    • Native ads
  • By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
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