Health and wellness packaged food market

Health and wellness food includes balanced diet to promote physical as well as mental fitness. Healthy snacks are considered nutritious for balanced diet, which are consumed in between meals. The wholegrain wheat and other cereals are highly consumed ingredients in healthy snacks, it includes plant protein, omega-3, wholegrain, and fibers.

Market Dynamics

The global health and wellness packaged food market has witnessed significant growth in the recent past, owing to increasing awareness about organic and healthy food. This is expected to fuel demand for naturally healthy foods such as grains, nuts & seeds, legumes, and fruits & vegetables over the forecast period.

Furthermore, growing demand for healthy food and protein enriched foods among consumers, owing to increasing standard of living, and rising demand for nutritious and organic snack are expected to drive the market growth over the forecast period. However, government regulations about cereals production, food packaging, and high cost of the healthy snacks packaged foods are expected to hamper growth of the health and wellness packaged food market over the forecast period.

Furthermore, increasing demand for healthy and easy on-the-go snacks has led the manufacturers of health and wellness packaged food to adopt new technologies in food industry. For instance, Profood Tech adopted high pressure (HPP), filtration and vacuum packaging method to increase shelf life of food and beverages without additives.

Among regions, Europe is expected to account for a significant market share in the global health and wellness packaged food market over the forecast period. This is attributed to the rising consumption of healthy snacks such as cereal bars, biscuits in the region. For instance, according to the Minister of Foreign affairs (CBI) Europe, Germany is the growing market for healthy snacks. Moreover, the sales of healthy and natural snack products across Europe, reached US$ 1.53 billion in 2018, due to the demand for natural and organic snacks among consumers.  

Key Players

Key players operating in the global health and wellness packaged food include General Mills, Inc., Kellogg Company, PepsiCo, Inc., Post Holdings, Nature Foods Company Quaker, Bob's Red Mill Natural Foods, Carman's Fine Foods, Mckee Foods, TreeHouse Foods, and The Jordans & Ryvita Company.

Market Taxonomy:

On the basis of product type, the global health and wellness packaged food market is segmented into:

• Food Intolerance
• Food Minus
• Free From
• Functional & Fortified
• Naturally Healthy
• Organic

On the basis of end-use, the global health and wellness packaged food market is segmented into:

• Bakery & Cereals
• Dairy & Soy Food
• Seafood
• Savory Snacks
• Others

On the basis of distribution channel, the global health and wellness packaged food market is segmented into:

• Supermarket & Hypermarket
• Department Stores
• Retail Stores
• Others

On the basis of region, the global health and wellness packaged food market is segmented into:

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Europe
  • U.K.
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Australia
  • Rest of Asia Pacific
• Middle East
  • GCC
  • Israel
  • Rest of Middle East
• Africa
  • South Africa
  • Northern Africa
  • Central Africa