Rising hygiene awareness, resulting in increased expenditure on hygiene and personal care items such as paper napkins, towels, wipes, and toilet paper, is largely driving market expansion. Growing take-away food consumption is propelling the Europe Tissue and Hygiene Paper market forward. Growing worries over deforestation and operational issues with production materials are projected to limit market expansion. The rising cost of raw materials is projected to stifle industry expansion once again. The rising popularity of ready-to-eat foods is likely to boost market growth throughout the forecast period. Many ready-to-eat snacks and quick foods, for example, are wrapped. According to the Confederation of European Paper Industries 2021 study, total wrapping paper production and consumption in Europe in 2019 stood for 4056 thousand metric tonnes and 2647 thousand metric tonnes, respectively.
According to Coherent Market, Europe Tissue And Hygiene Paper Market was valued at US$ 50.55 Bn in 2021 and is forecast to reach a value of US$ 59.55 Bn by 2030 at a CAGR of 1.62% between 2021 and 2030.
Market Players in the Europe Tissue and Hygiene Paper Industry:
1. Sofidel Group
The Sofidel Group is one of the leading manufacturer of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania, Turkey and the USA. Other brands include: Softis, Le Trèfle, Sopalin, Thirst Pockets, KittenSoft, Nalys, Cosynel, Yumy, Volare, Lycke, Forest, Nicky, Papernet. In May 2021, Sofidel Group introduced a new product called Nicky Defend, which is a disposable tissue paper towel with antibacterial lotion. The product is expected to ensure personal hygiene at the workplace and home.
2. Kimberly-Clark Corporation
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care and consumer tissue products worldwide. It operates through three segments: Personal Care, Consumer Tissue, and K-C Professional. The company was founded in 1872 and is headquartered in Dallas, Texas. In June 2021, Kimberly-Clark signed a collaboration with the biotech company RWDC Industries to advance sustainable technology for consumer products that provide much- needed solutions to the world's single-use plastics problem in order to meet its 2030 goal of halving the use of fossil fuel-based plastics by the end of the decade.