The yoga accessories market is driven by the increasing popularity of yoga as a form of exercise and stress relief, as well as the growing awareness of the benefits of yoga practice for overall health and wellness. The market is also influenced by the availability of a wide range of yoga accessories, including mats, blocks, straps, bolsters, and blankets, which cater to the specific needs and preferences of yoga practitioners. The rise of e-commerce platforms has made these accessories more accessible to a global audience, while the emergence of eco-friendly and sustainable products has fueled demand for environmentally conscious yoga accessories. Additionally, the market is expected to benefit from the increasing adoption of virtual and online yoga classes, which require practitioners to have their own set of yoga accessories at home.
Major growth driver for global Yoga Accessories Market is increasing popularity of yoga. According to Yoga Journal report, in 2016, 36.7 million people practice yoga in the U.S. In 2017, U.S.’s yoga market was valued at around US$ 16 billion, which included yoga accessories, and revenue generated from yoga classes and yoga facilities.
Major Players in the Yoga Accessories Industry:
Gaiam
Gaiam was founded in 1988 in Boulder, Colorado, and is now based in Louisville, Colorado. The company offers a wide range of yoga accessories, including mats, blocks, straps, and blankets. In October 2021, Gaiam launched a new line of yoga mats made with sustainable materials, including cork and natural rubber. Gaiam products are available in over 100 countries worldwide.
Barefoot Yoga
Barefoot Yoga was founded in 1998 in San Francisco, California, and is now based in Salt Lake City, Utah. The company specializes in yoga mats, props, and accessories made from eco-friendly materials. In March 2022, Barefoot Yoga introduced a new line of cork yoga blocks, which are lightweight, durable, and naturally antimicrobial. Barefoot Yoga products are available in the United States and Canada.
Jade Yoga
Jade Yoga was founded in 2000 in Conshohocken, Pennsylvania, and is now based in Union City, New Jersey. The company is known for its eco-friendly yoga mats made from natural rubber, which are available in a variety of colors and sizes. In November 2021, Jade Yoga announced that it had partnered with Trees for the Future to plant a tree for every yoga mat sold during the holiday season. Jade Yoga products are available in over 50 countries worldwide.
Manduka
Manduka was founded in 1997 in Los Angeles, California, and is now based in Carlsbad, California. The company offers a wide range of high-quality yoga mats, towels, props, and apparel. In September 2021, Manduka launched a new line of sustainable yoga mats made with plant-based materials, including cork, jute, and rubber. Manduka products are available in over 35 countries worldwide.
Lululemon
Lululemon was founded in 1998 in Vancouver, Canada, and is now based in Vancouver, British Columbia. The company is primarily known for its yoga-inspired athletic apparel, but also offers a variety of yoga mats and accessories. In February 2022, Lululemon launched a new line of reversible yoga mats made with natural rubber and recycled polyester. Lululemon products are available in over 25 countries worldwide.