Client Case Study

Project: Devised Go-To-Market Strategy for Communication Service Providers in the Philippines

Dec 18, 2024Coherent Market Insights
Client logoClient

Client Brief

Dec 18, 2024

GMS, a Switzerland-based global communications solutions provider, focused on expanding into the Philippines.

01
Chapter 1

Client Objective

Client Objective
  • Develop a go-to-market strategy for communication solutions in the Philippines.
  • Understand the local market landscape, including demand, penetration, and market dynamics.
02
Chapter 2

Solution Proposed

Solution Proposed
  • Market Potential Assessment: Analyzed the local landscape, including end-user preferences, market penetration, and enterprise spending patterns.
  • Strategic Recommendations: Provided strategies for market entry, product positioning, pricing, and partnerships.
03
Chapter 3

Derived Outcome

Derived Outcome
  • Identified target enterprises, pricing structures, and product focus areas.
  • Recommended strategies for penetration into CPaaS, chatbots, and AI-powered solutions.
  • Supported the client in achieving a structured market entry​
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