The smartphone is a cellular phone with an integrated computer chip, and other features such as an operating system, social media, and the ability to run high-end software applications. The majority of smartphone devices run on Android, iOS, BlackBerry OS, Windows OS, and others (Ubuntu, etc.), which increases the functioning capability of the smartphone. A wide range of features is available on a smartphone such as multimedia functionality including music, video, gaming, and camera, voice and video calls, internet including web browsing, and wide software functionalities.
Market Dynamics
Rising disposable income of people increases the spending on media, entertainment, networking, and mobile communication, which in turn increases the sales of consumer electronics devices such as smartphones, gaming consoles, and laptops.
In addition, growing end-use industries such as e-commerce is expected to propel the demand of smartphones over the forecast period. The continuous growing e-commerce industry has offered a convenient platform for consumers to buy a smartphone at a convenient price. For instance, according to India Brand Equity Foundation, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
Market Taxonomy
On the basis of operating system, the market is segmented into Android, iOS, Windows, Blackberry operating system, other (Sailfish, Tizen, and Ubuntu). On the basis of distribution channel, the market is segmented into, OEM, Retailer, and e-Commerce
Key features of the study:
- This report provides in-depth analysis of Smartphone market size (US$ Million, and million units), and Compound Annual Growth Rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
- It profiles leading players in the Global Smartphone Market systems based on the following parameters – company overview, financial performance, product portfolio, geographical presence, smartphone market capital, key developments, strategies, and future plans
- Companies covered as part of this study include Samsung Electronics Co., Ltd., Vivo Communication Technology Co. Ltd, Apple Inc., Lenovo Group Limited, ZTE Corporation, Huawei Technologies Co., Ltd., TCL Communication Technology Holdings Limited, and LG Electronics Inc.
- Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
- The Global Smartphone Market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Global Smartphone Market.
Detailed Segmentation:
- Global Smartphone Market, By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- Global Smartphone Market, By Distribution Channel:
- Global Smartphone Market, By Region:
- North America
- By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- By Distribution Channel:
- By Country:
- Europe
- By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- By Distribution Channel:
- By Country:
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- By Distribution Channel:
- By Country:
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Rest of Asia Pacific
- Latin America
- By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- By Distribution Channel:
- By Country
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- By Operating System:
- Android
- iOS
- Windows
- Blackberry operating system
- other (Sailfish, Tizen, and Ubuntu)
- By Distribution Channel:
- By Country
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- Company Profiles
- Samsung Electronics Co., Ltd*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/ Updates
- Vivo Communication Technology Co. Ltd
- Apple Inc.
- Lenovo Group Limited
- ZTE Corporation
- Huawei Technologies Co., Ltd.
- TCL Communication Technology Holdings Limited
- LG Electronics Inc.
“*” marked represents similar segmentation in other categories in the respective section.
