Stock photography refers to the supply of photographs, which are often licensed for specific purposes such as magazine publishing or pamphlet-making. Traditional stock photo agencies have large catalogues that may include press archives and works by notable photographers. More recent trends in microstock photography include "lifestyle" photographs of people "at work and play," food, sports, and fashion. Other stock photo themes may include stereotypes, expressing common emotions and gesticulations, pets, and images related to travel and tourism.
Market Dynamics
Among license segment, popularity of royalty managed (RM) images is fading due to its high cost and complex licensing process. For instance, in late 2019, Getty Images, the largest player offering RM images in the license segment announced that it was going to steadily drop its RM creative collection in 2020 to focus on its RF offering. While there are quite a few small and mid-sized agencies that offer RM images, the growth of the segment is slowing down.
Among source segment, Macrostock is expected to hold the largest market share. Market is moving slowly towards promotional content which is specifically made for the customers and companies, who are focusing to make personalized images for their clients. This trend will drive growth of macrostock agencies.
Key features of the study:
- This report provides in-depth analysis of global stock photography market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021– 2028), considering 2020 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global stock photography market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study include Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Can Stock Photos, Coinaphoto, Death to Stock, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press.
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- The global stock photography market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global stock photography market
Detailed Segmentation
- Global Stock Photography Market, By Product Type:
- Stock Images
- Stock Videos
- Global Stock Photography Market, By License:
- Royalty Free (RF)
- Royalty Managed (RM)
- Global Stock Photography Market, By Source:
- Global Stock Photography Market, By End User:
- Marketers
- Films & TV Producers
- Media & Publishing Companies
- Businesses and Individual Creators
- Others
- Global Stock Photography Market, By Region:
- North America
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- South Africa
- GCC Countries
- Rest of Middle East and Africa
- Company Profiles
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- Adobe Stock
- Company Overview
- Product Portfolio and Specifications
- Financial Performance
- Strategic Overview
- Recent Developments/Updates
- Getty Images
- Visual China Group (VCG)
- Shutterstock
- 123RF
- Agence France Presse (AFP)
- Agefotostock
- Alamy
- AP Images
- Artlist
- Coinaphoto,
- Depositphotos
- Dissolve
- Dreamstime
- East News
- Envato
- Fotosearch
- ImagineChina
- Masterfile
- The Mega Agency
- Newscom
- Photofolio
- Pixta
- Pond5
- PR Photos
- Redux Pictures
- Reuters Images
- SilverHub Media
- Stocksy
- SuStock Videotock
- Imagesbazaar
- Videvo
- PEXELS
- NHK Video Bank
- Nippon News
- Motion Array
- Storyblocks
- WENN
- ZUMA Press
