Water Filter Jug Market
A water filter jug is used to remove impurities from regular tap water. Furthermore, the water filter jugs improve the taste of drinking water. Water filter jugs or pitchers are easy-to-use for purifying water, which can then be stored and refrigerated. These water filter jugs remove impurities and make them potable.
Market Dynamics
Increasing demand for portable water filtration equipment across the globe is anticipated to provide potential opportunities for water filter jug manufacturers. These jugs do not require any external power source for their operation. Moreover, they can be easily transported and stored, and thus, are termed as ‘Point-of-Use’ (POU) water treatment systems. Furthermore, these filter jugs are used in household applications. Thus, the adoption of such water filter jugs is gaining traction, especially in emerging countries of regions such as Africa, and also while performing outdoor activities such as camping, trekking, and hiking.
Major players operating in the water filter jug market are adopting various strategies. For instance, in May 2018, AquaBliss, one of the U.S. based water filter and shower filter manufacturer, launched its 10-cup water filter pitcher. The company had offered a 30 day money-back guarantee on the purchase of this product for a limited period of time.
Moreover, key players are focusing on various strategies such as acquisitions and mergers to boost their target market growth. For instance, in October, 2020, Strix Group Plc., a manufacturers of kettle safety controls, acquired a water filter jug manufacturer named LAICA S.p.A. This acquisition is expected to widen the global reach and product portfolio of Strix Group Plc.
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