Shortenings Market
Shortenings are type of solid fat used in preventing the formulation of gluten matrix in bakery & confectionery and other food products through hydrogenation process. Shortenings are mainly categorized into plant-based and animal-based shortenings. Key players in the market are focused on mergers and acquisitions to increase their market share. For instance, in April 2019, Orkla Food Ingredients, a supplier of bakery ingredients in Europe, acquired Zeelandia Sweden AB, a manufacturer of shortening and other edible oils in Sweden. This acquisition is expected to help Orkla Food Ingredients expand its product portfolio and increase its share in the Europe shortenings market.
Market Dynamics
Based on category, shortenings market is bifurcated into plant-based and animal-based segments. Plant-based segment accounted for the largest share in terms of revenue in global shortenings market in 2018. Plant-based segment contributed for over 90.0% of the total revenue in global shortenings market in 2018. This is owing to features such as more durability and cheaper than animal-based shortenings.
Among regions, in 2018, Asia Pacific held dominant position in the global shortenings market and contributed revenue share of 44.2% in the same year. Factors such as growth of food & beverages industry along with growing usage of shortenings in multiple food preparation applications is predicted to drive growth of Asia Pacific shortenings market in the near future.
Key features of the study
Market Segmentation
Table of Contents
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