Shortenings are type of solid fat used in preventing the formulation of gluten matrix in bakery & confectionery and other food products through hydrogenation process. Shortenings are mainly categorized into plant-based and animal-based shortenings. Key players in the market are focused on mergers and acquisitions to increase their market share. For instance, in April 2019, Orkla Food Ingredients, a supplier of bakery ingredients in Europe, acquired Zeelandia Sweden AB, a manufacturer of shortening and other edible oils in Sweden. This acquisition is expected to help Orkla Food Ingredients expand its product portfolio and increase its share in the Europe shortenings market.

Market Dynamics

Based on category, shortenings market is bifurcated into plant-based and animal-based segments. Plant-based segment accounted for the largest share in terms of revenue in global shortenings market in 2018. Plant-based segment contributed for over 90.0% of the total revenue in global shortenings market in 2018. This is owing to features such as more durability and cheaper than animal-based shortenings.

Among regions, in 2018, Asia Pacific held dominant position in the global shortenings market and contributed revenue share of 44.2% in the same year. Factors such as growth of food & beverages industry along with growing usage of shortenings in multiple food preparation applications is predicted to drive growth of Asia Pacific shortenings market in the near future.

Key features of the study

• This report provides in-depth analysis of global shortenings market and provides market size (US$ Mn) and compound annual growth rate (CAGR%) for the forecast period (2026–2033), considering 2025 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by key players
• It profiles key players in the global shortenings market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include, Cargill, Incorporated, Archer Daniels Midland Company, Bunge Limited, Wilmar International Ltd., Ventura Foods, Associated British Foods, AAK, and J. M. Smucker Company
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
• The global shortenings market report caters to various stakeholders in this industry including investors, suppliers, producers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global shortenings market

Market Segmentation

• By Category
  • Plant-based
  • Animal-based
• By Form
  • Solid
  • Liquid
• By Application
  • Bakery & Confectionery
  • Snacks & Savory
  • Others (frying, etc.)
• By Distribution Channel
  • Online Stores 
  • Offline Stores
• By Region
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players
  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Bunge Limited
  • Wilmar International Ltd.
  • Ventura Foods
  • Associated British Foods
  • AAK
  • J.M. Smucker Company