Content analytics market

Content Analytics Market by Deployment Model (Cloud, On-Premises), by Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others), by Verticals (BFSI, Healthcare, Retail & Consumer Goods, IT & Telecom, Media & Entertainment, Travel and Hospitality, Government, Others) and Geography - Global Forecast to 2025

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Sep 2017
CMI808
162 Pages
Excel & Pdf
Information and Communication Technology

Summary

Global Content Analytics Market

The content analytics software is a tool, which provides insights on market trends, patterns, and product details to an organization with the integration of structured and un-structured data. Increasing demand for unstructured data insights, rising trend of real-time data analytics, and increasing usage of advanced analytics are some of the key drivers for the growth of the global content analytics market.

Growth of unstructured data plays a major role in the growth of content analytics market

Increasing demand for market insights from unstructured data such as documents, call center transcripts, email messages, social media content, and social networking sites has become one of the major factors driving the growth of content analytics market. Content analytics software extract insights from unstructured data with the help of language processing technology combined with a variety of analytical tools. This insights helps company managers, executives, and supervisors to understand the market trend, customer demand, and product description, among others.

The global content analytics market was valued at US$ 1,653.5 million in 2016 and is estimated to witness a CAGR of 23.4 % during the forecast period (2017 – 2025).

Figure 1. Global Content Analytics Market, By Application (2016)

Source: Coherent Market Insights Analysis

Increasing demand for real-time data analytics opens up growth opportunities for the content analytics market

Increasing demand for real-time data analytics from various organizations has become one of the major opportunities for the content analytics market. Owing to advantages such as fast and accurate results and cost-effectiveness, the real-time content analytic solutions witness a high demand in the market. Moreover, stiff competition among the market players has also accelerated the demand for content analytics. Understanding the market trends and customer demand through real-time content analytics helps companies offer their products to customers before the competitor’s launch.

Social media analytics segment is projected to grow with the largest CAGR in the forecast period

On the basis of application, the content analytics market is segmented into text analytics, web analytics, speech analytics, and social media analytics. Social media analytics segment is projected to grow with the largest annual growth rate in the forecast period. Increasing social networking data in the form of text, videos, and images is one of the major drivers, which have augmented the demand for social media analytics software and solutions in various organizations. For example, Facebook, LinkedIn, Twitter, and Google+ are some of the social networking sites. On Facebook, around 300 million photos are uploaded per day, 293,000 statuses are updated, and 510,000 comments are posted in every 60 seconds. This growth of unstructured data in social networking helps companies understand the market trend, customer demand, and new marketing strategy, among others. To extract insights from unstructured data in social networking, social media analytics is necessary and this, in turn, has raised the demand for social media analytic tools.

North America holds a dominant position in the global content analytics market

According to Coherent Market Insights, North America held the dominant position in the global content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are the major countries driving the market for content analytics in North America region. This is owing to the high adoption of content analytics software and solutions by various organizations operating in these countries. Moreover, the growth of structured and unstructured data through various channels fuel the demand for content analytics market in the region.

Table of Content

Table of Contents

Research Objective and assumption

Research Objectives
Assumptions
Abbreviations

Market Purview

Report Description

Market Definition and Scope

Executive Summary

Market Snippet By Deployment Model
Market Snippet By Application
Market Snippet By Vertical
Market Snippet By Region

Coherent Opportunity Map (COM)

Market Dynamics, Regulations, and Trends Analysis

Market Dynamics

Global Content Analytics Market, By Deployment Model, 2015 - 2025 (USD Million)

Introduction

Market Share Analysis, 2016 and 2025 (%)
Segment Trends

Cloud

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

On-Premises

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Basis Point Analysis

Global Content Analytics Market, By Application, 2015 - 2025 (USD Million)

Introduction

Market Share Analysis, 2016 and 2025 (%)
Segment Trends

Text Analytics

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Web Analytics

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Speech Analytics

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Social Media Analytics

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Others

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Basis Point Analysis

Global Content Analytics Market, By Vertical, 2015 - 2025 (USD Million)

Introduction

Market Share Analysis, 2016 and 2025 (%)
Segment Trends

Banking, Financial Services, and Insurance

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Healthcare

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Retail & Consumer Goods

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

IT & Telecom

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Media & Entertainment

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Travel & Hospitality

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Government

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Others

Introduction
Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)

Basis Point Analysis

Global Content Analytics Market, By Regions, 2015 - 2025 (USD Million)

Introduction

Market Share Analysis, By Region, 2016 and 2025 (%)
Y-O-Y Growth Analysis, For Regions, 2015 - 2025

North America

By Country

U.S.
Canada

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Europe

By Country

Germany
UK
France
Italy
Spain
Russia
Rest of Europe

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Asia Pacific

By Country

China
India
Japan
Australia
South Korea
ASEAN
Rest Of Asia Pacific

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Latin America

By Country

Brazil
Mexico
Rest Of Asia Pacific

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Africa

By Country

South Africa
Central Africa
North Africa

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Middle East

By Country

GCC
Israel
Rest Of Middle East

By Segment

Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)

Competitive Landscape

Company Profiles

Adobe Systems, Inc.

Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates

Interactive Intelligence Group, Inc.
Clarabridge, Inc.
International Business Machines (IBM) Corporation
Opentext Corporation
Nice Systems Ltd.
Oracle Corporation
SAS Institute, Inc.
SAP SE
Verint Systems.

Analyst Views

Section

References
Research Methodology
About us and Sales Contact

*Browse all the market data tables and figures on "Content Analytics (CGM) Market - Global forecast to 2025”.

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- Frequently Asked Questions -

What is the Compound Annual Growth Rate (CAGR) of the content analytics market for next 8 years?

The global content analytics market is estimated to exhibit a CAGR of 23.4% over the forecast period

Which are the prominent content analytics market players across the globe?

Major players operating in the global content analytics market include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.

Which segment based on application, accounted for the highest demand in the content analytics market?

Among application, text analytics segment held dominant position in 2016 and is estimated to retain its dominance throughout the forecast period.

What are the key factors driving growth of the content analytics market?

Increasing demand for real-time data analytics from various organizations is one of the major factors that is expected to propel growth of the market over the forecast period.

Which region is dominating the content analytics market growth?

Among regions, North America is expected to hold dominant position in the market over the forecast period.

Why is North America dominating the content analytics market?

North America is dominating the content analytics market, owing to the high adoption of content analytics software and solutions by various organizations operating in the region, especially in the U.S. and Canada.