Diaper bag market

Diaper Bag Market, By Product Type (Backpack, Messenger, Traditional, Satchel, Clutch, Hobo, and Tote), By Application (Travel Use and Daily Use), and By Distribution Channel (Supermarkets, Hypermarkets, Online Stores, and Specialty Stores), By Region (North America, Europe, Asia-pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

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Dec 2022
CMI2137
125 Pages
Excel & Pdf
Consumer Goods

Summary

The usage of a diaper bag is becoming a trend as it has the ability to provide simplicity, and comfort to parents around the world. The various benefit of the diaper bags includes possessing versatility to easily carry in different places, have a variety of compartments for baby supplies, and others. The increasing number of parents traveling with their babies has resulted to upsurge the consumption rate. Furthermore, the rising popularity of the use of daycare centres especially among busy parents is likely to fuel the demand of diaper bags. Additionally, doctors' appointment waiting time taking long hours especially in populated areas has driven the need for the product.

Global diaper bag market was valued at US$ 705.97 Mn in 2021 in terms of revenue, exhibiting a CAGR of 2.67 % during the forecast period (2022 to 2030).

Drivers

One of the major factors boosting the diaper bags market is its easy-to-carry feature that offers major convenience for the adult. This, along with multiple pocket options and easy openings permits the adult to place all baby-related items in a ready and easy-to-grab position while traveling or even for daily use. Some diaper bags are outfitted with string handles and wheels so the user can drag one around for travel or in and around the house while he or she can hold the baby in one hand. This will allow more convenience for the adult to perform other tasks with ease. There are many kinds of diaper bags accessible in the market, including tote backpacks, satchels, messenger, clutch, wanderer, and traditional styles. The vast majority of these diaper bags are outfitted with a padded mat for changing a baby's diaper while traveling.

Increasing traveling activities among families is a driver boosting the product demand. Rising consumer preference for organized utility storage facilities, innovative product development in terms of capacity and design of the bag, and hassle-free travel are some of the factors driving the need for better quality diaper bags. As per the trend, the millennials with infants are traveling more often than once in a year as compared to other demographic on adventure and international trips, thus creates a huge demand for diaper bags. However, lack of awareness of the product in emerging countries is likely to negatively affect the market growth.

Covid 19 impact on diaper bag market -The diaper bags industry has severely been hit by the coronavirus pandemic, badly affecting the sales of product manufacturers. Owing to the stringent lockdown norms, restrictions on non-essential travel and shutdown of related international travel has made the parents be at home and take care of their infants, thus possess less need for diaper bags to store the utilities.

Figure 1. Global Diaper Bag Market Value Share (%), By Region, 2021

Market Restraints

Lack of awareness of the product in various rural places of the world act as restraining factor for the market growth.

Market Trends

North America held the largest share of almost 29% in 2020. Growing recreational activities among the U.S. families, further offer ample opportunities to the product manufacturers in the coming years. Moreover, high disposable income, a high number of working women populations, and high travel rate along with their infants are other factors driving the product demand in the region.

Diaper Bag Market Report Coverage

Report Coverage	Details
Base Year:	2021	Market Size in 2021:	US$ 705.97 Mn
Historical Data for:	2017-2020	Estimated Year:	2022
Forecast Period 2022 to 2030 CAGR:	2.67 %	Forecast Period:	2022-2030
Geographies covered:	By Region: North America, Latin America, Europe, Asia Pacific, Middle East, Africa.
Segments covered:	By Product Type: Backpack, Messenger, Traditional, Satchel, Clutch, Hobo, and Tote By Application: Travel Use and Daily Use By Distribution Channel: Supermarkets, Hypermarkets, Online Stores, and Specialty Stores
Companies covered:	Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle
Growth Drivers:	The rising consumption of the product by working women
Restraints & Challenges:	Lack of awareness of the product in various rural places of the world

Recent Developments

In September 2020, Dagne Dover announced the the launch of its hyper-functional baby diaper bag. This product is available in large wade diaper tote, small wade diaper tote, indi diaper backpack, and joey changing kit.
In November 2020, Thrive International, Inc delclared the acquisition diaper bag brand Petunia Pickle Bottom & Moby Wrap. This acquisition is anticipad to result in growing and expanding the brands domestically and internationally.

Figure 2. Global Diaper Bag Market value Share (%), By Application, 2021

Competitive Section

Major players operating in the global diaper bag market include Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle amongst others.

Table of Content

Table of Contents

Segmentation

Detailed Segmentation:

- Frequently Asked Questions -

What was the global diaper bag market size in 2021?

Global diaper bag market was valued at around US$ 705.97 Mn in 2021.

What are the major factors that are expected to drive growth of the market during the forecast period?

The market was valued at US$ 705.97 Mn in 2021 in terms of revenue, exhibiting a CAGR of 2.67 % during the forecast period (2022 to 2030).

What are the trends in the market?

The rising consumption of the product by working women act as a driving factor for the market growth

What are the key factors hampering growth of the market?

Diaper bags are convenient on account of the number of pockets and openings allowing the user to keep all baby related items and the ability to carry the same while travelling or for daily use. This is one of the major factors that is expected to propel growth of the market over the forecast period.

Which are the key players in the market?

Major players operating in the market include Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle amongst others.

What is the estimated CAGR for the market?

The market is estimated to grow at around 2.67 % CAGR in the forecast period (2022-2030).