Dry shampoo market

Dry Shampoo Market, by Product Type (Paraben Free, Gluten Free, All Natural, Others); by Form (Aerosol Spray, Foam, Powder); by Distribution Channel, Supermarket, Hypermarket, Convenience Stores, Online, Specialty Stores, Drug Stores, Others), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

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Jul 2022
CMI1452
117 Pages
Excel & Pdf
Consumer Goods

Summary

Dry Shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as corn-starch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry Shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry Shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth.

Global Dry Shampoo market was valued at US$ 3.3 Billion in 2021 in terms of revenue, exhibiting a CAGR of 6.3% during the forecast period (2022 to 2030).

Drivers

The rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear Dry Shampoos for color treated hair and Dry Shampoo sprays for thick hair and unscented Dry Shampoos for allergic consumers.

Majority of Dry Shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain Dry Shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.

Among regions, North America dominated the market in 2021, and accounted for 35.68% share in the global Dry Shampoo market. Consumers highly prefer Dry Shampoo due to fast paced lifestyle, as it is a water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, increasing demand for personal care products in the region is another factor anticipated to support market growth of Dry Shampoo.

Figure 1. Global Dry Shampoo Market Value Share (%), By Region, 2021

Market Restraints

Lack of universal directives pertaining to applications of Dry Shampoo is expected to restrain market growth during the forecast period. Every country has different directives pertaining to use and applications of Dry Shampoo. Key players find it difficult to cope with such country wise regulations, which in turn is discouraging investment in the Dry Shampoo industry, thereby restraining market growth

Dry Shampoo Market Report Coverage

Report Coverage	Details
Base Year:	2021	Market Size in 2021:	USD 3.3 Bn
Historical Data for:	2017-2021	Estimated Year:	2022
Forecast Period 2022 to 2030 CAGR:	6.3%	Forecast Period:	2022-2030
Geographies covered:	Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:	By Product Type: Paraben Free, Gluten Free, All Natural, Others By Form: Aerosol Spray, Foam\Powder By Distribution Channel: Supermarket, Hypermarket, Convenience Stores, Online, Specialty Stores, Drug Stores, Others
Companies covered:	include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc
Growth Drivers:	The rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market Growing demand for Dry Shampoo from younger population is major trend in the global Dry Shampoo market
Restraints & Challenges:	Lack of universal directives pertaining to Dry Shampoo is expected restrain the market growth over forecast period

Market Trends

Growing demand for Dry Shampoo from younger population is major trend in the global Dry Shampoo market. This is attributed to the increasing usage of these products among the working population due to changing lifestyle and growing disposable income. Additionally, growing impact of e-commerce channels, social media advertisements, and many beauty specialist retailers provide a lucrative opportunity for the growth of personal care products in the market.

Figure 2. Global Dry Shampoo Market Value Share (%), By Product Type, 2021

On the basis of form, the market is segmented into aerosol spray, foam, and powder. Aerosol spray segment dominated the market in 2021. Aerosol dispense a controlled quantity of mist of the product and reduced the wastage in each spray. Convenience and easy handling are the factors, conferring a boost to this segment largely

Recent Developments

In May 2022, Henkel & Schneider Electric collaborated to accelerate Decarbonization across the supply chains of various products such as cosmetics, electronics etc. Long-time customer-supplier partners Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of Decarbonization. Schneider Electric has been leading Decarbonization efforts, targeting an achievement of net zero CO2 emissions for 100% of its operations by 2030.
On May 17, 2022, Henkel and iMakr have made partnership to expand their distribution network in the US and the Nordic region, including Finland, Norway, Sweden, & Denmark. The iMakr already has been supplying Loctite 3D Printing resins for the UK & Ireland since 2021. Through this partnership Henkel and iMakr their incredible cutting-edge range of additive manufacturing solutions.
In March 2021, MMS, the professional Kao salon brand have launched three professional Solid Shampoo Bars. The KMS Solid Shampoo breakthrough collection includes three solid bars that are highly concentrated and formulated with natural ingredients. The solid formula is designed to save water during product development, reducing plastic and packing materials while lessening CO2 emissions.

Competitive Section

Major players operating in the global Dry Shampoo market include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc.

Table of Content

Table of Contents

* Browse 50 market data tables* and 40 figures* on “Global Dry Shampoo Market” - forecast to 2030.

Segmentation

Detailed Segmentation:

- Frequently Asked Questions -

What was the global Dry Shampoo market size in 2021?

Global Dry Shampoo market was valued at around US$ 3.3 Billion in 2021.

What are the major factors that are expected to drive growth of the market during the forecast period?

The rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market.

What are the trends in the market?

Growing demand for Dry Shampoo from younger population is major trend in the market.

What are the key factors hampering growth of the market?

Lack of universal directives pertaining to Dry Shampoo is expected restrain the market growth over forecast period.

Which are the key players in the market?

Major players operating in the market include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc.

What is the estimated growth rate for market?

The market is estimated to grow at around 6.3% CAGR in the forecast period (2022-2030).