Household wipes market

Household Wipes Market, by Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen and Bathroom Wipes, Wood and Laminate Wipes, Glass Cleaner Wipes, Stainless Steel Wipes, and Multi-Surface Wipes & Floor Wipes), by Material Type (Antibacterial, and Non-antibacterial), by Distribution Channel (Hypermarkets, Supermarkets, Departmental stores, Online Stores, and Others (Grocery and Convenience)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

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Jul 2022
CMI2344
166 Pages
Excel & Pdf
Consumer Goods

Summary

Household wipes are used to clean, polish, and disinfect various surfaces in a house. Household wipes can be used to clean kitchen counters, window surfaces, glass, appliances, and tiles in toilets, floors, metal surfaces, wood surfaces, and furniture. Wipes can be of two types, antibacterial wipes and non-antibacterial wipes. These household care products keep the house neat and clean. Thereby they lower the risk of illness and also help to enhance the surface appearance.

Global household wipes market was valued at US$ 603.5 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.9% during the forecast period (2022 to 2030).

Drivers

Increase in disposable income and thereby increase in consumer spending allows consumer to opt for premium cleaning products and this is one the major factors that is expected to drive growth of the market over the forecast period. According to the Press Information Bureau report in January 2022, Gross National Disposable Income (GNDI) at is estimated at US$ 2542.54 Billion for the year 2020-21, while the estimate for the year 2019-20 stands at US$ 2585.08 Billion, showing a contraction of 1.6 per cent for year 2020-21 as against growth of 6.4 per cent in the year 2019-20.

Raising sanitation necessity for the personal hygiene purposes boost the demand for the household wipes globally. Growing air pollution and dust problems have simultaneously increased the usage of the kitchen and disinfecting wipes by housekeepers to clean the utensils kitchen ware items effectively. This rising sanitation necessity to prevent bacterial disease driving the market for the household wipes globally.

Among region, North America is expected to dominate the global household wipes market. According to a report of American Cleaning Institute august 2021, the cleaning products industry has impacted the U.S. economy by US$ 46 billion in 2020 and it will expected to grow 10% in 2021. Moreover, 80% of the U.S. residents prefer ‘Light cleaning’ i.e. a general surface-level cleaning of their household. Increasing awareness regarding cleanliness and hygiene in North America contributes to higher share to the global household wipes market.

Figure 1. Global Household Wipes Market Value Share (%), By Region, 2021

Market Restraints

Lack of hygiene awareness is the major cause of various diseases and it is restraint for the global household wipes market. According to the National Center for Biotechnology Information (NCBI), diarrheal diseases cause around 1.6 to 2.5 million deaths globally per year, which is result of unhygienic conditions. Therefore, lack of hygiene awareness in few countries may hamper the global household wipes market growth.

Household Wipes Market Report Coverage

Report Coverage	Details
Base Year:	2021	Market Size in 2021:	US$ 603.5 Mn
Historical Data for:	2017-2021	Estimated Year:	2022
Forecast Period 2022 to 2030 CAGR:	5.9%	Forecast Period:	2022-2030
Geographies covered:	Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:	By Product Type: Disinfecting Wipes, Dusting Wipes, Kitchen & Bathroom Wipes, Wood & laminate Wipes, Glass cleaner Wipes, Stainless Steel Wipes, Multi-Surface Wipes, Floor Wipes By Material Type: Antibacterial, Non-Antibacterial By Distribution Channel: Hypermarket, Supermarket, Departmental Store, Online Store, Others (Grocery Store, Convenience Store etc.)
Companies covered:	S. C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc. Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries
Growth Drivers:	Increase in disposable income and thereby increase in consumer spending allows consumer to opt for premium cleaning products Raising sanitation necessity for the personal hygiene purposes
Restraints & Challenges:	Lack of hygiene is the major cause of various diseases is retraining the global household wipes market.

Market Trends

The incorporating of the bio-degradable material for the manufacturing of the sustainable wipes is the key trend in the global household wipes market. Household wipes manufacturing industries are focusing on the manufacturing of the bio-degradable wipes to prevent the disposing problem. Once disposed of correctly, biodegradable wipes get broken down naturally by microorganisms and returned to the ecosystem.

Figure 2. Global Household Wipes Market Value Share (%), By Product Type, 2021

Among product types, disinfecting wipes segment accounted for the largest market share in the global household wipes market, owing to their hygiene providing nature. Disinfectants contain antimicrobial agents such as pine oil, sodium hypochlorite, quaternary ammonium compounds or phenols, which kills bacteria and viruses on surfaces. Disinfecting wipes segment in the global household wipes market was valued at US$ 1,535.7 Mn in 2021, and is projected to increase to US$ 2,480.0 Mn by 2030, witnessing a CAGR of 6.3% during the forecast period.

Recent Developments

In April 2022, Biom is manufacturer of sustainable wipes, launched its 100% sustainable biodegradble wipes. The biom's offerings are plastic-free, plant-based (made from 100% viscose), skin-friendly and biodegradable, containing all-natural scents derived from essential oils. The new products will be more aesthetically pleasing and eco-friendly refillable dispenser that minimizes plastic waste by 85%.
In October 2021, Ecolab Inc., the American-based provider of water, hygiene and energy technologies and services acquired National Wiper Alliance for an undisclosed amount. Through this acquisition, Ecolab aimed to expand its contract manufacturing business of producing several disinfecting wipes products. National Wiper Alliance is a wipes manufacturing facility headquartered at North Carolina, U.S.
In August 2020, Rockline Industries is manufacturer of wet wipes and coffee filters, announced the investment of US$ 20 million for the installation of new disinfecting wipe production line in Wisconsin, U.S. The New Production line will double the company’s production capacity. The new production line, known as the XC-105 Galaxy, when completed will be one of the largest production lines for disinfecting wipes in the private brands wet wipes industry.

Competitive Section

Major players operating in the global household cleaning market include S. C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc. Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries.

Table of Content

Table of Contents

* Browse 50 market data tables* and 40 figures* on “Global Household Wipes Market” - forecast to 2030.

Segmentation

Detailed Segmentation:

- Frequently Asked Questions -

What was the global household wipes market size in 2021?

Global household wipes market was valued at around US$ 603.5 Million in 2021.

What are the major factors that are expected to drive growth of the market during the forecast period?

What are the trends in the market?

The incorporation of the sustainable material for the manufacturing of the household wipes is the key trend in the market.

What are the key factors hampering growth of the market?

lack of hygiene awareness is restraining market growth over the forecast period.

Which are the key players in the market?

Major players operating in the market include S. C. Johnson & Son, Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc. Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries.

What is the estimated growth rate for the market?

The market is estimated to grow at around 5.9% CAGR in the forecast period (2022-2030).