Tissue towel market

Tissue Towel Market, by Product Type (Roll Towel, Folded Towel, Boxed Towel); by Application (Hypermarkets, Supermarkets, Convenience Stores, Pharmacies/Drug Stores and Others); By End-use Industry (Personal Care, Home Care, Healthcare and Hospitality), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

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Jul 2022
CMI1619
121 Pages
Excel & Pdf
Consumer Goods

Summary

Tissue towel is an absorbent towel made from tissues. Unlike cloth towels, tissue towels are disposable and can be used only one time. Tissue towels are light weight, soft, and has good strength and absorbency. It offers various advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. These factors are expected to drive growth of the tissue towel market. However, increasing environmental concerns is restraining growth of the global tissue towel market. Therefore, most of the manufacturers in the U.S. such as Kruger Inc. and Cascades Inc. are using recycled papers to minimize environmental pollution.

Global tissue towel market was valued at US$ 49.3 Billion in 2021, in terms of revenue, exhibiting a CAGR of 2.3% during the forecast period (2022 to 2030).

Drivers

The global tissue towel market is expected to witness major growth in the near future, thanks to rising awareness about health and hygiene. Tissue towels are more economical, less labour-intensive, and more sustainable when compared to fold towel and box towel, which is expected to drive growth of the market.

Among regions, Asia Pacific held highest market in the global tissue towel market, owing to increasing international trading of tissue and tissue products in this region. In 2019, According to the Department of Commerce, International Trade Administration (ITA), the total imports of tissue, towel, and similar products to Australia was valued at US$ 178,200 in 2019 and increased up to US$ 230,102 in 2021.

Figure 1. Global Tissue Towel Market Value Share (%), By Region, 2021

Market Restraints

Lack of universal directives pertaining to applications of Tissue Towel is expected to restrain market growth during the forecast period. Every country has different directives pertaining to use and applications of Tissue Towel. Key players find it difficult to cope with such country wise regulations, which in turn is discouraging investment in the Tissue Towel industry, thereby restraining the market growth.

Tissue Towel Market Report Coverage

Report Coverage	Details
Base Year:	2021	Market Size in 2021:	US$ 49.3 Bn
Historical Data for:	2017-2021	Estimated Year:	2022
Forecast Period 2022 to 2030 CAGR:	2.3%	Forecast Period:	2022-2030
Geographies covered:	Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:	By Product Type: Roll Towel, Folded Towel, Boxed Towel By Application: Hypermarkets, Supermarkets, Convenience Stores, Pharmacies/Drug Stores, Others By End-use Industry: Personal Care, Home Care, Healthcare, Hospitality
Companies covered:	Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A
Growth Drivers:	Rising awareness about health and hygiene Tissue towels are more economical, less labour-intensive, and more sustainable when compared to fold towel and box towel
Restraints & Challenges:	Lack of universal directives pertaining to tissue towel

Market Trends

Changing climatic conditions are expected to act as a key trend in the global tissue towel market. Earlier, concerns like flu and common cold drove tremendous growth for paper towels. Changing climatic conditions are resulting in far more cases of common cold, flu, among others, which is expected to drive demand for tissue towels during the forecast period.

Figure 2. Global Tissue Towel Market Value Share (%), By Product Type, 2021

Among product type, the roll towel segment is expected to account for the largest market share over the forecast period. Roll towels are more economical, less labour-intensive, and more sustainable when compared to fold towel and box towel, which is expected to drive growth of the segment. Furthermore, roll tissue towels are eco-friendly, as it does not require polypacks.

Recent Developments

On Feb. 26, 2021, KP Tissue Inc. and Kruger Products L.P. announced the completion of construction and successful start-up of their state-of-the-art Sherbrooke manufacturing facility featuring Canada’s largest and most modern through-air-dry (TAD) tissue machine. The new facility also comprises three converting lines which are used for manufacturing of roll towel, folded towel, and boxed towel.
On June 1, 2022, Kruger announced that its affiliate Kruger Specialty Papers Holding L.P. completed the acquisition of Domtar’s pulp mill in Kamloops, British Columbia. The Kamloops facility, which manufactures northern bleached softwood Kraft pulp (NBSK) and unbleached softwood Kraft pulp, will continue to operate as usual, honoring all existing volume commitments and agreements with customers and suppliers. This acquisition will also enable Kruger to secure the supply of high-quality pulp for some of its paper mills, including those in Quebec, where the company is investing about US$ 1 billion for the construction of two state-of-the-art tissue plants.
In September 2021, Metsä Tissue, part of Metsä Group, a forestry group promoting sustainable bioeconomy, started a new tissue line in Germany to provide sustainable hygiene products to the Western European region. With the new line,Metsä Tissue is aiming to serve the German’s and adjoining areas hygiene market predominantly with their Katrin brand.

Competitive Section

Major players operating in the global Tissue Towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.

Table of Content

Table of Contents

* Browse 50 market data tables* and 40 figures* on “Global Tissue Towel Market” - forecast to 2030.

Segmentation

Detailed Segmentation:

- Frequently Asked Questions -

What was the global Tissue Towel market size in 2021?

Global Tissue Towel market was valued at around US$ 49.3 Billion in 2021.

What are the major factors that are expected to drive growth of the market during the forecast period?

The market is expected to witness major growth in the near future due to rising awareness about health and hygiene.

What are the trends in the market?

Changing climatic conditions are expected to act as a key trend in the market.

What are the key factors hampering growth of the market?

Lack of universal directives pertaining to Tissue Towel is expected restrain the market growth over forecast period.

Which are the key players in the market?

Major players operating in the market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.

What is the estimated growth rate for the market?

The market is estimated to grow at around 2.3% CAGR in the forecast period (2022-2030).