Virtual and augmented reality market

Virtual and Augmented Reality Market by Component (Software and Hardware [Head Mounted Device, Input Systems]), by Application (Videogames, Engineering, Healthcare, Live Events, Video Entertainment, Real State, Retail, Military, and Training & Education), and Geography - Global Trends, and Forecast to 2025

  • Dec 2017
  • CMI1106
  • 152 Pages
  • Excel & Pdf
  • Information and Communication Technology

Global Augmented Reality/ Virtual reality Market - Insights

Augmented reality is the integration of digital and real environment in real time, whereas virtual reality provides real life-like experience to the users through a digital environment. Virtual and augmented reality facilitates various applications such as providing a virtual tour of the house to prospect buyers, watching a football game in immersive augmented reality or interacting with doctors remotely. Moreover, increasing technical advancement such as development of head mounted displays and smart glasses along with decline in product prices is expected to propel growth of the market. Deployment of next-generation 5G networks with high stability and bandwidth is expected to contribute to growth of the virtual and augmented reality market. Moreover, live streaming of videos on social media and other websites, and tourism are expected to accelerate growth of the market.

The adoption of technology in digital entertainment and media segment accelerates the virtual and augmented reality market. 

The digital entertainment segment plays a major role for the growth of the global virtual and augmented reality market. The film producers, professional sports leagues and associations have showed significant interest in adopting the technology. For example: In 2015, the NBA golden state warriors experimented with NextVR technology to stream their regular-session for individuals using Samsung Gear headsets. With this, the music and adult segment have also adopted the augmented and virtual technology to produce a 3D content which accelerates their viewers globally. The adoption of virtual reality and augmented reality technology by news industry is a new space which uplift the market. For example: In 2015, the New York Times have officially announced that they have a virtual reality project collaboration with google which provides a subscription to millions of VR cardboard viewers. The New York Times news magazines released a virtual reality film which shows children’s eradicated due to war. Hence this showed the new path to the other news providers to increase and retain their viewers which fuels the augmented and virtual reality market in this segment. Moreover, the On-demand series providers have also adopted the virtual reality technology. For example: In 2016, the HBO adopted the virtual reality 360 degree content for famous series game of thrones.

Figure. Global Augmented reality and Virtual Reality Market, By Application (2016-2025)

Source: Coherent Market Insights Analysis

Asia Pacific augmented and virtual reality market is projected to grow with the highest CAGR in the forecast period.

On the basis of geography, the augmented and virtual reality market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The Asia pacific region market is projected to grow with highest CAGR in the forecast Period. India, China, Japan are some of the major countries which drives the augmented reality and virtual reality market in this region. The increasing startup in this region would help in accelerating the virtual and augmented reality market. According to economic survey 2015-2016 released by Government of India, the country has over 19,000 technology enabled startups driven by consumer internet and financial services startups. Moreover, according to survey report in 2015, the India startup raised US$ 3.5 billion. Hence, this increasing startup and investments helps to fuels the virtual reality and augmented reality market in this region.

Key Companies- Global Augmented and Virtual Reality Market.

Some of the major companies in the global augmented and virtual reality market are Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., Vuzix Corporation.

Table of Content

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Top 3 Findings
      • Top 3 Opportunity
      • Top Companies
      • Market Snippet By Component
      • Market Snippet By Application
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • PEST Analysis
      • PORTER’S Five Forces
  4. Global Virtual and Augmented Reality Market, By Component, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Software
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Hardware
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
      • By Sub-segments
        • HMDs
        • Input Systems
  5. Global Virtual and Augmented Reality Market, By Application, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Videogames
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Engineering
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Live Events
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Video Entertainment
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Real State
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Military
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
    • Training and Education
      • Introduction
      • Market Size and Forecast, 2015 - 2025, (USD Million)
  6. Global Virtual and Augmented Reality Market, By Regions, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
    • North America
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • U.S.
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Canada
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Europe
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Germany
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • UK
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • France
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Italy
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Spain
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Russia
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest of Europe
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Asia Pacific
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • China
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • India
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Japan
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Australia
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • South Korea
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • ASEAN
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest Of Asia Pacific
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Latin America
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • Brazil
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Mexico
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest of Latin America
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Africa
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • South Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Central Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • North Africa
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
    • Middle East
      • Introduction
      • Market size and Forecast,2015 - 2025 (USD Million)
      • By Segment
        • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
      • By Country
        • GCC
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Israel
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
        • Rest Of Middle East
          • Market Size and Forecast, By Component, 2015 - 2025 (USD Million)
          • Market Size and Forecast, By Application, 2015 - 2025 (USD Million)
  7. Competitive Landscape
    • Company Profiles
      • Blippar Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Cyberglove Systems LLC.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Daqri LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • EON Reality, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Google Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Infinity Augmented Reality Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Magic Leap, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Meta Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Metaio GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Oculus VR, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Osterhout Design Group (ODG)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Qualcomm Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Samsung Electronics Co., Ltd.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Vuzix Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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- Frequently Asked Questions -

What are the growth estimates for the virtual and augmented reality market till 2025?

The global virtual and augmented reality market is estimated to reach US$ 401.8 Billion by 2025

Which are the prominent virtual and augmented reality market players across the globe?

Major players operating in the global virtual and augmented reality market include Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., and Vuzix Corporation.

Which segment based on application, accounted for the highest demand in the virtual and augmented reality market?

Among application, videogames segment held dominant position in 2016 , and is estimated to retain its dominance throughout the forecast period

What are the key factors driving growth of the virtual and augmented reality market?

Adoption of technology in digital entertainment and media segment is one of the major factors that is expected to propel growth of the market over the forecast period.

What is the Compound Annual Growth Rate (CAGR) of the virtual and augmented reality market for next 8 years?

The global virtual and augmented reality market is estimated to exhibit a CAGR of 62.24% over the forecast period

Which region is dominating the virtual and augmented reality market growth?

Among regions, North America is estimated to hold dominant position in the global virtual and augmented reality market over the forecast period.
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