Gummy supplements market is estimated to be valued at USD 28.14 Billion in 2024, growing at a CAGR of 14.4% over the forecast period (2024-2031). The market is primarily driven by rising health awareness among consumers and growing preference for convenient supplement forms. Furthermore, innovations in taste and formulations are also contributing to the growth of the gummy supplements market.
Rising Health Awareness
Growing consumer awareness about the importance of maintaining good health and wellbeing has increased the demand for dietary supplements. Gummy supplements offer an easy and hassle-free way for consumers to fulfill their daily nutrient requirements while also taste testing different flavors. This has boosted the popularity of gummy vitamins and supplements globally.
Increasing Demand for Convenient Supplements
Busy lifestyles and hectic schedules have led to a rise in the demand for convenient healthcare and wellness products that can be consumed quickly. Gummy supplements have emerged as one of the most convenient supplement forms that can be carried and consumed anywhere. The chewable and easy-to-swallow nature of gummy supplements makes them a preferred format among time-strapped consumers.
Increasing-Consumer-Preference-for-Convenient-and-Easy-to-Consume-Supplements
Gummy supplements are a highly portable and chewable format that allows for consumption anywhere without water. This makes them very attractive for busy, on-the-go lifestyles. Particularly among younger consumers and children, gummies are seen as a more enjoyable format compared to traditional pills or capsules. Manufacturers have recognized this shift in preferences and have expanded their offerings of gummy versions for various vitamins, minerals, proteins, and other supplements. The booming demand is encouraging more innovations and product development around gummy supplements.
Growing-Focus-on-Immunity-and-General-Wellness
Another major market driver has been the growing consumer focus on boosting immunity and maintaining overall wellness. The COVID-19 pandemic has highlighted the importance of a balanced diet and supplements in supporting the immune system. Various population segments, especially older adults and families with children, have been relying more on supplements marketed for general wellness, immune health, stress, and sleep. Gummy supplements catering to these wellness needs have witnessed rapid uptake. Many products advertise ingredients like vitamins C and D, zinc, and probiotics that claim to enhance immunity. The increased health consciousness is expected to keep the demand for relevant gummy supplements high going forward.
Strict-Regulations-Around-Product-Safety-and-Quality
One of the key market restraints is the presence of strict regulations governing the safety and quality of dietary supplements. Regulations differ across countries and regions regarding ingredient sourcing, manufacturing processes, packaging, labeling, and marketing claims. For example, the U.S. FDA has prescribed limits on certain active ingredients in supplements. Any violations or product recalls due to quality or safety issues can seriously dent consumer confidence and sales. The regulatory norms require compliance that increases production costs for gummy supplement makers. Unclear or inconsistent guidelines across markets also create uncertainties slowing market expansion.
Intense-Competition-from-Other-Snack-and-Confectionery-Categories
Gummy supplements face intense competition from traditional snacks and confectionery items that attract the same consumer segments. Products like gummy candies, chocolate bars, and cookies are arguably more indulgent options. Since supplements are often not a major priority purchase, customers may opt for alternative treats. This is a challenge especially in impulse buying environments like convenience stores. Maintaining the right balance between supplemental benefits and enjoyable texture/taste is critical for gummy supplement brands to stand out on shelves and attract regular usage. High branding and promotion investments are needed to make inroads against strong competitors in the saturated snack category.
Expanding-Distribution-Network-Worldwide
While developed markets in North America and Europe currently hold the largest shares, developing Asian, Latin American, and African countries are forecast to see some of the highest future growth rates. Establishing strong partnerships with local retailers, e-commerce platforms, and medical practitioners can help reach new consumer demographics in priority areas. This will be crucial for global brands to tap into rising spending powers and the supplement demand. Success also depends on tailoring products and marketing to cater to local tastes, preferences, ingredients, languages, and cultures.
Launching-Innovative-Formats-and-Health-Focused-Lines
Another attractive avenue for growth is the launch of innovative new formats and lines targeting specific health categories. While the basic vitamin and minerals category remains the volume driver, opportunities exist for supplements focused on conditions like stress, sleep, brain health, beauty, athletic performance, digestive health, and others. Novel delivery methods beyond the standard fruit flavors can also spark renewed interest such as chewable strips, soft gels, or quick-dissolve options. New lines endorsed by popular fitness and wellness influencers are another concept worth exploring. Consistent innovations will be vital to keep gummy supplements top-of-mind among consumers with diverse and evolving needs.
*Link: https://www.coherentmarketinsights.com/market-insight/gummy-supplements-market-5103
Key Developments
- In February 2024, Sirio launched a postbiotic gummy using Cargill's EpiCor, along with another term called "Lactospore." Lactospore is a trademarked name for a specific strain of probiotic called Bacillus coagulans. It is known for its ability to survive the harsh conditions of the digestive system and provide beneficial effects on gut health. When combined with Cargill's EpiCor, which is a postbiotic ingredient derived from yeast fermentation, the postbiotic gummy offers a synergistic blend of ingredients that can support digestive health and overall well-being.
- In 2023, Centrum launched specialized nutritious gummies in India
- In February 2022, Optibac Probiotics launched its first vegan gummy supplement called Adult Gummies, designed to support gut and immune health in adults. Additionally, they also introduced another term called "Multi-Strain Complex." The Multi-Strain Complex refers to a blend of different probiotic strains included in the Adult Gummies formulation.
- In 2022, PanTheryx, a company specializing in digestive and immune health products, recently introduced two sugar-free probiotic gummy products
Key Players
Amapharm, Procaps Group, Vitakem Nutraceutical, Inc., Santa Cruz Nutritionals, Herbaland Canada, Allseps Pty. Ltd., Vitux AS, Boscogen, Inc., Bettera Brands, LLC, NutraStar Manufacturing Ltd., Better Nutritionals, Prime Health Ltd., AJES Pharmaceuticals LLC, Lactonova, SMPNutra.com, Lexicare Pharma Pvt. Ltd., Superior Supplement Manufacturing, Well Aliments, and Supplement Factory Ltd. are the major players.