GUMMY SUPPLEMENTS MARKET ANALYSIS

A popular form of dietary supplement is the gummy vitamin. Gummy vitamins taste like candy and quickly digest. But while they are a popular and convenient way to supplement diet. The fat-soluble vitamins in gummy vitamins can be harmful when consumed in excessive quantities. Gummy vitamins contain vitamins A, B, C, D, E, and zinc. Some of these also contain small amounts of omega-3 fatty acids. Other common ingredients in gummy vitamins are sugar, gelatin, and flavorings.

Market Statistics:

The global Gummy Supplements market was valued at US$ 3,721.78 Mn in 2021 and is forecast to reach a value of US$ 56,712.00 Mn by 2030 at a CAGR of 4.88% between 2022 and 2030.

North America held dominant position in the global Gummy Supplements market in 2020, accounting for 38.5% share in terms of volume, followed by Europe and Asia Pacific, respectively.

Figure 1. Global Gummy Supplements Market Value Share (%), By Region, 2021

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Recent Developments:

1. In October 2020, GSK Consumer Healthcare announced the launch of Robitussin® Naturals, which provide relief from the occasional cough. The products include Robitussin Naturals Cough Relief Syrup and Robitussin Naturals Cough Relief + Immune Health Syrup and gummies.
2. In April 2021, Bayer AG launched New RestoraFIBRE® Daily Gummies, offering a convenient source of fiber in Canada. RestoraFIBRE Daily Gummies contain inulin, which is both a soluble fiber and a prebiotic that helps encourage growth of healthy bacteria in the gut.
3. In March 2021, Vitafusion™ introduced its new Brain Food Supplement which features ashwagandha, phosphatidylserine, and B vitamins to help support brain nourishment, stress, and focus.

Market Drivers:

Growing consumer spending in preventive healthcare products is driving growth of the gummy supplements market. For instance, according to the Coherent Market Insights analysis, per-capita out-of-pocket spending per year on healthcare is on average USD 1,484.59 and 1,817.35 in Saudi Arabia and the United Arab Emirates, respectively, amid the burden of communicable and non-communicable diseases.

Escalating demand for easily consumable and on-the-go dietary supplements products are again fostering market growth. For instance, the supplement industry is witnessing increased demand for innovative formats that eliminate the traditional tablet experience while providing a positive mouthfeel with every dose. The formats, like gummies, orally disintegrating tablets, and chewable tablets, are becoming increasingly popular for their on-the-go appeal, with adults accounting for 80% of the gummy market alone.

Figure 2. Global Gummy Supplements Market Value Share (%), By End User, 2021

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Market Restraints:

Regulatory issue is a prime factor restricting the market growth of gummy supplements. A major challenges in the growth of the market studied is regulatory issues. The Food and Drug Administration (FDA) does not regulate gummy supplement products in the United States. Thus, consumers lose their confidence in terms of credibility over the product, which may hamper the market growth.

Ethical and safety concerns regarding the usage of ingredients in supplements is again projected to hamper the market growth. For instance, there have been allergic cases especially with the vitamins segment of bone health- promoting ingredients. The recommended dosage of such gummy supplements has been either found ineffective or allergic if the threshold is crossed. Moreover, there have been ethical and safety concerns regarding the source of these ingredients, especially synthetic flavours, and sugar levels.

Market Opportunities:

Growing demand for natural gummy supplements is projected to serve major growth opportunities for the market players over the forecast period. For instance, in May 2021, Vitafusion, a popular gummy vitamin brand in North America launched its new Brain Food supplement. This product contains ashwagandha, phosphatidylserine, and B vitamins, with natural fruit flavors like blueberry, to help support brain nourishment, alleviate stress, and improve focus.

Increasing focus of key players on developing innovative gummy is also projected to bring bright market opportunities over the forecast timeframe. The most recent innovation in the gummy industry enhance both the functionality and the aesthetics of supplements. For instance, Rousselot started producing soft gummies with a pasty liquid in centre and a gummy cap. The filling boosts the palate experience and elevates the dosing efficiency with active ingredients, improving the consumer experience and processing efficiency.

Market Trends/Key Takeaways:

3D-printed vitamin supplements are becoming trend among consumers. For instance, a US-based customized vitamin company, Snover, offers subscription options for its gummy supplement brand, Nourished. Customers can choose from the company’s collection of vitamins, which are 3D-printed using a patented process into separate and precise vitamin layers, creating a single, vegan, sugar-free gummy. Those daily portions are then boxed up and shipped to customers in three-month supplies.

Customization of gummies is another major trend observed in the market. Gummies are customized to fulfil a consumer’s diet requirements. Some of the recent launches in the market carry “low allergen”/”no allergen”, “gluten-free”, and “dairy-free” claims, and have become immensely popular. A variety of ingredients, from different animal or non-animal sources, are available for the consumers. Gelatin, pectin, and agar were some of the most popular gelling agents in the products launched in 2019.

Competitive Landscape:

1. GlaxoSmithKline (GSK)
2. Bayer AG
3. Amway Corporation
4. Church & Dwight Co. Inc.
5. Nestle SA
6. Hero Nutritionals® LLC.
7. Aesthetic Nutrition Pvt. Ltd (Power Gummies)
8. Unilever PLC
9. Jagzee Enterprises (Nutrazee)