Consumer Goods

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Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights

Black Quinoa Market, by Type (Organic and Conventional), by Application (Food & Beverages, Animal Feed, Cosmetics, Pharmaceuticals, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028

Published Date :Sep 2021

Quinoa is one of the world's healthiest and most nutritious foods. It is gluten-free by nature, high in protein, and one of the few plant foods that has all nine essential amino acids such as histidine, isoleucine, leucine. It also contains a lot of fibre, magnesium, ... Read more

Coherent Market Insights

Household Cooking Appliances Market, By Product Type (Cook tops and cooking ranges (Gas cooktop, Electrical cooktop, Induction cooktop, and Others), Oven (Conventional, Microwave, and Combination), and Specialized Appliances) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028

Published Date :Aug 2021

Household cooking appliances include a range of cooking products such as microwaves, cooktops and cooking ranges, and other specialized products. These products can be based on auto programs, thermal regulators, and, smart programs. These products are designed fo... Read more

Coherent Market Insights

Safety Knives Market, by Product Type (Fully Automatic Retractable Safety Knives, Semi-Automatic Retractable Safety Knives, Concealed Blade Safety Knives, and Others), by Distribution Channel (Home Center & Hardware, Mass Retail, E-Commerce, Industrial, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2027

Published Date :Aug 2021

A safety knife is generally used to open packaging, cartons, and boxes. In addition, safety knives are spring-loaded knives with a self-retracting blade. These knives are used in multiple industries such as paints & coatings, fiber industries, etc. Moreover, the u... Read more

Coherent Market Insights

Cotton Pads Market, by Product Type (Round Cotton Pads, Square Cotton Pads, and Oval Cotton Pads) by End-use Industry (Cosmetics, Medical, and Others), by Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Jun 2021

Cotton pads are made from raw cotton and are widely used in the cosmetics and medical sectors, across the globe. These pads are majorly used for face cleansing and to prevent bleeding from skin cuts and injuries. Moreover, usage of cotton pads for makeup application a... Read more

Coherent Market Insights

Tire Chord and Tire Fabrics Market, By Product Type (Steel Cord, Polyester, Nylon Dipped Cord, Rayon Cord, Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Sep 2020

Tire cords and tire fabrics are fabrics manufactured by using superior quality yarns. These cords and fabrics have better abrasion resistance, high tensile strength, controlled deformation, etc. They are majorly used across the tire industry especially in a rubber hos... Read more

Coherent Market Insights

Colored PU Foam Market, By Product Type (Rigid PU Foam, Flexible PU Foam), By Application (Furniture & Interior, Construction, Electronic Appliance, Automotive, Footwear, Packaging, Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Aug 2020

Colored PU foams are thermosetting polymers that have excellent properties such as rigidity, durability, flexibility, and fatigue resistance. Moreover, it has high performance, thermal resistance, and versatile design. It is widely used across applications s... Read more

Coherent Market Insights

Smartwatches Market, By Price Range (High-End smartwatches, Mid-End smartwatches, Low-End smartwatches), By Operating System (Android Wear, Watch OS (iOS), Others, Forage and Turf Grasses, Other Crops), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Aug 2020

Smartwatches are wearable computing devices that resemble wristwatch but come with added advanced features such as weather update, messaging, enable call making, connection to the internet, Bluetooth-enabled, GPS, and more. Moreover, it also offers an answering&n... Read more

Coherent Market Insights

Asia Pacific Chocolate Market, By Product Type (Boxed Chocolates, Countline Chocolates, Straightline Chocolates, Molded Bars, Novelties, Other Chocolates), and By Countries (China, India, New Zealand, Japan, Australia, South Korea, Malaysia, Singapore, Rest of Asia Pacific) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Jul 2020

Chocolate is prepared with roasted and ground cacao seeds that made in the form of paste, block, and liquid. Chocolate can be used as a flavoring agent in various food applications. It has numerous health benefits and has a unique and sweet taste. Its consumption redu... Read more

Coherent Market Insights

Membrane Bioreactor (MBR) Systems Market, By Product Type (Hollow Fiber, Flat Sheet, Multi Tubular), By Application (Municipal Wastewater Treatment, Industrial Wastewater Treatment), By Configuration (Submerged, Side Stream), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Jul 2020

Membrane bioreactor is one of the high-efficient wastewater treatment technology as it uses a microbial process. It separates the effluent from wastewater via filtration membrane. Moreover, membrane bioreactor is a high-speed process and also offer better en... Read more

Coherent Market Insights

Coated Fabrics Market, By Material Type (Rubber Coated, Polymer Coated, Other Material Types), By Application (Commercial Tents, Furniture, Industrial, Protective Clothing, Transportation, Others), and By Region (North America, Latin America, Europe, APAC, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date :Jul 2020

Coated fabrics are coated or treated with various products such as lacquer, varnishes, rubber, and thermoplastic coatings. They are manufactured from the pile and smooth fabric. They find applications across transportation, protective clothing, roofing, furniture, and... Read more

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