Consumer Goods

Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights Footwear Market

Published Date : Feb 2024

The global footwear market has been witnessing steady growth in the recent years. Footwear includes various types of wearable foot-coverings such as shoes, boots, sandals, and sneakers. Changing fashion trends and growing disposable incomes have been fuelling the dema... View more

Coherent Market Insights Us Mens Underwear Market

Published Date : Feb 2024

The U.S. men's underwear market is a multi-billion dollar industry that has seen steady growth over the past decade. Underwear is an intimate apparel category that plays an important role in men's daily lives. While briefs and boxer briefs remain the most popular styl... View more

Coherent Market Insights Eyewear Market

Published Date : Feb 2024

Global eyewear market has been witnessing significant growth over the past few years. The changing lifestyle patterns and increasing adoption of luxurious accessories among millennial are driving the market growth. Encouraged by the strongly rising product demand, eye... View more

Coherent Market Insights Luggage Market

Published Date : Feb 2024

Global luggage market has been witnessing steady growth over the past few years. Luggage refers to bags, suitcases or trunks that are used for carrying clothes, personal items, and other belongings while travelling. Rapid urbanization, increasing disposable incomes, a... View more

Coherent Market Insights Gift Card Market

Published Date : Feb 2024

The global gift card market has been witnessing sustainable growth over the past few years due to the increasing preference for digital and plastic card-based gifts over conventional gift items. Gift cards allow the recipient to choose an item of their choice from a s... View more

Coherent Market Insights Fitness Equipment Market

Published Date : Feb 2024

Global fitness equipment market has been witnessing significant growth over the past 2 years driven by rising health awareness and growing obesity rates. More people are recognizing the importance of maintaining a healthy lifestyle and regular exercise. The COVID-19 p... View more

Coherent Market Insights Digestive Health Products Market

Published Date : Feb 2024

Global digestive health market has been witnessing steady growth over the past few years. Digestive health refers to the normal functioning of the digestive system, which includes proper digestion and absorption of food and regular bowel movements. The digestive healt... View more

Coherent Market Insights North America Eyewear Market

Published Date : Feb 2024

North America eyewear market has been witnessing steady growth over the past years. Factors such as the rising trend of using prescription glasses and sunglasses for vision correction as well as fashion statements have been driving the demand in the region. Growing he... View more

Coherent Market Insights Luggage And Leather Goods Market

Published Date : Feb 2024

Global luggage and leather goods market has been witnessing steady growth over the past few years. Factors such as expanding middle-class population, rising tourism activities, increasing disposable incomes and growing consumer spending on luxury and fashion items hav... View more

Coherent Market Insights Colored Pu Foam Market

Published Date : Feb 2024

The colored PU foam market is experiencing steady growth owing to the increasing demand from the automotive and furnishing industries. Polyurethane foams are versatile materials used widely in cushioning, insulation, and sealing applications due to properties such as ... View more

Coherent Market Insights Portable Security Cabin Market

Published Date : Feb 2024

Portable security cabins are a convenient and flexible solution for security needs in various industries and sectors. These cabins are designed to provide a secure, portable, and efficient workspace for security personnel, enabling them to monitor and safeguard the pr... View more

Coherent Market Insights Athletic Footwear Market

Published Date : Feb 2024

Global athletic footwear market has witnessed substantial growth over the past few years due to the increasing popularity of sports and fitness activities amongst the populace. Rising health awareness and growing participation in sports and recreational activities hav... View more

Coherent Market Insights Video Baby Monitors Market

Published Date : Feb 2024

Video baby monitors provide parents with a secure and convenient way to keep a watchful eye on their infants and toddlers from a distance. These advanced devices offer real-time video and audio feeds, ensuring parents can monitor their child’s safety and well-be... View more

Coherent Market Insights Global Vegan Eggs Market

Published Date : Feb 2024

The Global Vegan Eggs Market size is expected to reach US$ 3.49 Bn by 2031, from US$ 1.97 Bn in 2024, at a CAGR of 6% during the forecast period. Rising health concerns regarding cholesterol and growing awareness about the benefits of plant-based products are major fa... View more

Coherent Market Insights Electric Grill Market

Published Date : Feb 2024

The electric grill market has been witnessing significant growth over the years, driven by the increasing preference for convenient and hassle-free cooking solutions. Electric grills offer numerous advantages, such as easy maintenance, quick heating, and smokeless ope... View more

Coherent Market Insights Disposable Shower Caps Market

Published Date : Feb 2024

Disposable shower caps are an essential hygiene product that is widely used in various industries, including hospitality, healthcare, and beauty salons. These caps are designed to provide a convenient and hygienic way of protecting the hair from water, chemicals, and ... View more

Coherent Market Insights Nail Care Market

Published Date : Feb 2024

Nail care is an essential aspect of personal grooming and has gained significant popularity in recent years. It involves the care and maintenance of nails, including trimming, shaping, and applying various products to enhance their strength and appearance. The nail ca... View more

Coherent Market Insights Storage Basket Rack Market

Published Date : Feb 2024

The storage basket rack market has been witnessing tremendous growth over the years. Storage basket racks are shelving units that help organize and store various items in an efficient manner. These racks are usually made of metal wires arranged in grids, which allows ... View more

Coherent Market Insights Curling Irons Market

Published Date : Feb 2024

Curling irons have become an essential tool for hair styling enthusiasts all over the world. These devices are designed to create beautiful and effortless curls, giving individuals the opportunity to change their hairstyles and experiment with different looks. As the ... View more

Coherent Market Insights Windsurf Foil Board Market

Published Date : Feb 2024

A windsurf foil board is an advanced water sports equipment that combines the thrill of windsurfing with the efficiency and speed of hydrofoil technology. This innovative board allows windsurfers to glide above the water, with only the foil and fin touching the surfac... View more

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