Consumer Goods

Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights Cutting Boards Market

Published Date : Jan 2024

The global cutting boards market has been growing steadily over the past few decades. Cutting boards serve as a necessary kitchen tool that provides a safe, sturdy and hygienic surface for food preparation activities like chopping, slicing and dicing. Various material... View more

Coherent Market Insights Sports Hospitality Market

Published Date : Jan 2024

Sports hospitality is a significant segment of the hospitality industry that focuses on providing unique and memorable experiences to sports enthusiasts. It involves offering premium services and amenities to spectators, sponsors, and corporate guests during sports ev... View more

Coherent Market Insights Plastic Toy Storage Market

Published Date : Jan 2024

Plastic toy storage is a convenient solution for organizing playrooms. Being surrounded by children means having toys, challenges and  keeping them organized. Plastic toy storage has become a popular solution for parents and caregivers looking to maintain a tidy ... View more

Coherent Market Insights Global Tattoo Aftercare Products Market

Published Date : Jan 2024

Tattoo aftercare products play a crucial role in tattoo healing and maintaining the quality of tattoos. Tattoo aftercare products are skincare products specially designed to help safeguard the removal of tattoos and protect it from damage or infectious disease. The ta... View more

Coherent Market Insights Facial Tissue Market

Published Date : Dec 2023

Facial tissue, also known as facial paper or tissue paper, is a widely used personal care product that is designed for facial cleansing and hygiene purposes. It is commonly used for wiping the face, removing makeup, or blowing the nose. Facial tissue is made from soft... View more

Coherent Market Insights Boxing Equipment Market

Published Date : Dec 2023

Boxing equipment includes gloves, hand wraps, punching bags, protective gear, training equipment, and apparel. These products are designed to provide safety, comfort, and performance enhancement to boxers during training and competitions. Mouthguards shield the teeth ... View more

Coherent Market Insights Fitness Treadmills Market

Published Date : Dec 2023

The fitness industry has witnessed significant growth in recent years, with an increasing focus on health and wellness. Among the various fitness equipment available in the market, treadmills have gained immense popularity due to their convenience and effectiveness in... View more

Coherent Market Insights Margarita Glass Market

Published Date : Dec 2023

A margarita glass which is also known as a cocktail glass, features a distinctive wide rim and a shallow and curved bowl. It is designed for serving margaritas, a popular cocktail that is made with tequila, triple sec, and lime juice. The shape enhances the presentation and aroma, thus allowing t... View more

Coherent Market Insights Alkali Soap Market

Published Date : Dec 2023

Alkali soap, also known as lye soap or caustic soap, is a type of soap that is made by combining fats or oils with an alkali substance such as sodium hydroxide or potassium hydroxide. This process, known as saponification, creates a solid soap that has been used for c... View more

Coherent Market Insights Console Table Market

Published Date : Dec 2023

Console tables are versatile pieces of furniture that can add functionality and style to any living space. These tables are designed to be narrow and sleek, thus making them ideal for placing in narrow hallways, entryways, or behind sofas. Console tables not only serv... View more

Coherent Market Insights Ready To Eat Food Market

Published Date : Dec 2023

Ready to eat food  is a ready meal that is convenient to consume as it helps in saving time and effort. Such foods have longer shelf-life and can be classified into canned, frozen, and retort. They are widely available across convenience/departmental stores, hype... View more

Coherent Market Insights Upright Exercise Bike Market

Published Date : Dec 2023

The upright exercise bike has been gaining immense popularity in recent years owing to its numerous health benefits and convenience. This fitness equipment is designed to provide a low-impact cardiovascular workout along with toning and strengthening lower body muscle... View more

Coherent Market Insights Merchandise Designing Market

Published Date : Dec 2023

Merchandise designing involves the creation and development of products that are visually appealing, functional, and aligned with the brand's identity. It encompasses a wide range of products, including apparel, footwear, accessories, and more. The success of a brand ... View more

Coherent Market Insights Rubber Dumbbells Market

Published Date : Dec 2023

Rubber dumbbells are widely used in gyms, fitness centers, and homes for various exercises by targeting different muscle groups. These dumbbells are known for their durability, versatility, and ease of use, thus making them a preferred choice among fitness enthusiasts... View more

Coherent Market Insights Police Baton Market

Published Date : Dec 2023

The police baton market is a niche segment within the law enforcement equipment industry that caters specifically to the needs of police officers and security personnel. A police baton, also known as a nightstick or truncheon, is a handheld weapon used for self-defens... View more

Coherent Market Insights Eco Friendly Water Bottle Market

Published Date : Dec 2023

The market for eco-friendly water bottle has been witnessing significant growth in recent years. With increassing awareness about the harmful effects of single-use plastic bottles on the environment, consumers are actively seeking sustainable alternatives. Eco-friendl... View more

Coherent Market Insights Soundproof Sealing Strip Market

Published Date : Dec 2023

Soundproof sealing strip is a customized rubber or foam strip used to make an airtight and soundproof seal between two surfaces. It is intended to increase acoustic insulation and energy efficiency by reducing the transmission of noise, vibration, and air infiltration... View more

Coherent Market Insights Kids Tricycles Market

Published Date : Dec 2023

Kid’s tricycles give young children and toddlers their first taste of independence and freedom. They probably recall it as a turning point in their lives and a rite of passage. Finding the ideal tricycle for a young child might be difficult, though, as there are... View more

Coherent Market Insights Feminine Hygiene Products Market

Published Date : Dec 2023

Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by women during menstruation. The feminine hygiene products are segmented into sanit... View more

Coherent Market Insights Bulkhead Lighting Market

Published Date : Nov 2023

Traditionally a staple for the exterior of boats, bulkhead lights are now a popular design choice for unique interior spaces. The industrial look of a bulkhead light is ideal for unique spaces with an exposed structure, such as a rustic wood finish or concrete surface... View more

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