The usage of a diaper bag is becoming a trend as it has the ability to provide simplicity, and comfort to parents around the world. The various benefit of the diaper bags includes possessing versatility to easily carry in different places, have a variety of compartments for baby supplies, and others. The increasing number of parents traveling with their babies has resulted to upsurge the consumption rate. Furthermore, the rising popularity of the use of daycare centres especially among busy parents is likely to fuel the demand of diaper bags. Additionally, doctors' appointment waiting time taking long hours especially in populated areas has driven the need for the product.
Global diaper bag market was valued at US$ 705.97 Mn in 2021 in terms of revenue, exhibiting a CAGR of 2.67 % during the forecast period (2022 to 2030).
Drivers
One of the major factors boosting the diaper bags market is its easy-to-carry feature that offers major convenience for the adult. This, along with multiple pocket options and easy openings permits the adult to place all baby-related items in a ready and easy-to-grab position while traveling or even for daily use. Some diaper bags are outfitted with string handles and wheels so the user can drag one around for travel or in and around the house while he or she can hold the baby in one hand. This will allow more convenience for the adult to perform other tasks with ease. There are many kinds of diaper bags accessible in the market, including tote backpacks, satchels, messenger, clutch, wanderer, and traditional styles. The vast majority of these diaper bags are outfitted with a padded mat for changing a baby's diaper while traveling.
Increasing traveling activities among families is a driver boosting the product demand. Rising consumer preference for organized utility storage facilities, innovative product development in terms of capacity and design of the bag, and hassle-free travel are some of the factors driving the need for better quality diaper bags. As per the trend, the millennials with infants are traveling more often than once in a year as compared to other demographic on adventure and international trips, thus creates a huge demand for diaper bags. However, lack of awareness of the product in emerging countries is likely to negatively affect the market growth.
Covid 19 impact on diaper bag market -The diaper bags industry has severely been hit by the coronavirus pandemic, badly affecting the sales of product manufacturers. Owing to the stringent lockdown norms, restrictions on non-essential travel and shutdown of related international travel has made the parents be at home and take care of their infants, thus possess less need for diaper bags to store the utilities.
Figure 1. Global Diaper Bag Market Value Share (%), By Region, 2021
Market Restraints
Lack of awareness of the product in various rural places of the world act as restraining factor for the market growth.
Market Trends
North America held the largest share of almost 29% in 2020. Growing recreational activities among the U.S. families, further offer ample opportunities to the product manufacturers in the coming years. Moreover, high disposable income, a high number of working women populations, and high travel rate along with their infants are other factors driving the product demand in the region.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2021 | Market Size in 2021: | US$ 705.97 Mn |
| Historical Data for: | 2017-2020 | Estimated Year: | 2022 |
| Forecast Period 2022 to 2030 CAGR: | 2.67 % | Forecast Period: | 2022-2030 |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle |
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| Restraints & Challenges: |
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Recent Developments
Figure 2. Global Diaper Bag Market value Share (%), By Application, 2021
Competitive Section
Major players operating in the global diaper bag market include Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle amongst others.
Diaper bags are bags that allow a user to carry and store only essential baby related products while travelling. Rising birth rate is expected to drive growth of the global diaper bags market. The choice of diaper bags depends upon various aspects such as product sustainability, cost efficiency with value perceived, and convenient usage, which is further driving growth of the diaper bags market.
Market Dynamics
Among application segment, the travel use segment is expected to grow at the fastest rate in the global diaper bags market over the forecast period. Diaper bags help customers store only required items while travelling. Growing travel and tourism industry is driving growth of the global travel use diaper bags market to a certain extent.
However, restrictions regarding the use of clear bags in selected public places is expected to thwart growth of the global diaper bags market. For instance, in 2018, The Nevada Wolf Pack football team announced a new clear bag policy inside campus sporting events for the safety of its patrons and to reduce security checking time. According to the new policy, diaper bags are not allowed in the stadium premises. Regulations such as these are expected to hamper growth of the global diaper bags market
Key features of the study:
Detailed Segmentation:
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