Global Diaper Bag Market - Insights
A diaper bag also known as a nappy bag is a storage bag that is equipped with several pocket spaces that is big enough to carry utilities required for taking care of a baby. Diaper bags are generally small enough and usually fit on or under the baby carriage or buggy and can even be carried as a backpack.
The global diaper bags market was valued at US$ 600 Mn in 2017 and is projected to increase to US$ 850 Mn by 2025 with a CAGR of around 6.2% during the forecast period (2018-2025). The major driver for growth of the diaper bags market is its convenience on account of the number of pockets and openings allowing the user to keep all baby related items and the ability to carry the same while travelling or for daily use. Some diaper bags are equipped with rigid handles and wheels so that the user can cart one around or travel, letting the person hold the baby more firmly, complete more mundane tasks such as paying, opening doors etc. while also reducing the possibility of a back pain. There are many types of diaper bags available in the market, including backpack, messenger, traditional, satchel, clutch, hobo, and tote styles. Most of these diaper bags are equipped with a padded mat for changing a baby's diaper on-the-go.
By product type, the backpack segment was valued at US$ 150 Mn in 2017and is expected to increase during the forecast period as a backpack diaper bag looks like a regular backpack however, with extra pockets to hold wipes and changing pads, among other items. Other products such as the traditional diaper bag, gives the customer more room to store the required items while distributing the load on the customers shoulders evenly. However, due to changing fashion trends customers are reducing the use of large bags, as they prefer carrying baby products according to specific requirement for activities such as travelling.
Figure 1. Global Diaper Bag Market Share (%), By Region
The North American region for diaper bags was valued at US$ 134 Mn and is expected to increase to US$ 150 Mn by 2025. This is due to the convenience associated with the use of diaper bags along with the rising birth of kids in the North American region. According to National Centre for Health Statistics, the birth rate in the U.S. is up to 12.4 per 1,000 people. As a result North America is expected to account for the largest share in global diaper bags market and it is projected to continue the dominance over forecast period. Africa is projected to have a significant growth rate with high share contribution in the diaper bags market during the forecast period. This is on account of the high fertility in the African regions as compared to other regions. According to the W.H.O in 2017 African women had 4.5 children on average, while in Asia the figure is 2.1 children, in Latin America 2.0, in North America 1.9 and in Europe 1.6.
Asia Pacific is expected to witness the fastest growth in the global diaper bags market, due to rising birthrate among emerging economies such as India and the Philippines amongst others leading to increasing demand for infant care items. According to the W.H.O Philippines has one of the highest birth rate in the Asia Pacific region standing at 23.7 births per 1000 people in 2017. Factors such as these are expected to drive the growth of the global Diaper Bags market.
Figure 2. Global Diaper Bag Market Share (%), By Application
By application the travel use segment is expected to dominate the global diaper bag market and is expected to continue its dominance during the forecast period. This is due to the rising travelling activities globally. For instance according to the EU, Germany recorded highest expenditure of US$ 89.19 billion on international travel in 2016, followed by the U.K. with US$ 72.24 billion and France with US$ 45.15 billion. Factors such as these are expected to
Companies have also begun producing diaper bags with a more rugged look, as part of a growing sector of the baby-products market designed to target men. Various manufacturers and distributors are also engaging in organic and inorganic activities, in order to attract customers and increase their presence in the market. For instance, J.C. Penney Co. Inc. (JCP) began opening stores that sell baby care related products including diaper bags in 500 of its departmental stores after the closure of its Babies R Us stores in 2018.
Some of the major players operating in the global diaper bags market include Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle amongst others
Diaper bags are bags that allow a user to carry and store only essential baby related products while travelling. Rising birth rate is expected to drive growth of the global diaper bags market. The choice of diaper bags depends upon various aspects such as product sustainability, cost efficiency with value perceived, and convenient usage, which is further driving growth of the diaper bags market.
Among application segment, the travel use segment is expected to grow at the fastest rate in the global diaper bags market over the forecast period. Diaper bags help customers store only required items while travelling. Growing travel and tourism industry is driving growth of the global travel use diaper bags market to a certain extent. According to the World Travel and Tourism Council, global domestic expenditure on travel and tourism, in 2014 was US$ 340.4 Million, which increased to US$ 574.6 Million in 2016.
However, restrictions regarding the use of clear bags in selected public places is expected to thwart growth of the global diaper bags market. For instance, in 2018, The Nevada Wolf Pack football team announced a new clear bag policy inside campus sporting events for the safety of its patrons and to reduce security checking time. According to the new policy, diaper bags are not allowed in the stadium premises. Regulations such as these are expected to hamper growth of the global diaper bags market
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.
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