Baby diapers are a great convenience for parents in this modern world as they make babies play and sleep at greater ease. It is made up of protective inner lining known as a top sheet that is soft and breathable. These diapers have the construction of layered which offer the transfer and distribution of liquid away from the skin of the baby to the absorbent site. Baby diapers are produced from different materials such as cellulose, polyethylene, and a super absorbent polymer, polypropylene, elastics, and adhesive products. This product make diaper more effective, thinner, and lighter.

The global baby diaper market was estimated to account for US$ 53.4 billion in terms of revenue in 2018 and is predicted to grow at a CAGR of 4.5 % during the forecast period (2019 to 2027).

Drivers

Increasing disposable income of the individuals around the globe is increasing the purchasing power and willingness to spend on the premium brand products are projected to foster market growth over the forecast period. According to Trading Economics, disposable personal income in India has increased to US$ 2712.2 billion in 2018 from US$ 2386.0 billion in 2017. At the same, in U.S disposable personal income in the United States has increased to US$ 16702.7 billion in November 2019 from US$ 16615.0 billion in October 2019.

Market Opportunities

Growing awareness regarding hygiene among consumers is encouraging them to spend on personal care products is another major reason expected to foster the market growth of baby diapers. Moreover, increasing penetration of the internet and consumer are adopting online purchase mode for buying diaper is also expected to foster the market growth of the baby diaper over the forecast timeframe. Furthermore, increasing the launch of private label products for the baby diaper in order to cater to the demand for diaper is further anticipated to propel the market growth.

Market Restraints

The factor such as the rate of decomposition of the diaper that is highly dependent on the environmental factors is a prime factor projected to hinder the market growth. The rate of decomposition of the diaper is very slow and it the 3rd largest consumer product that is being disposed-off in landfills, and represent 30% of non-biodegradable waste volumes. Also, disposable diapers consist of dioxin, which is a highly toxic by-product of the paper-bleaching process. According to the Environmental Protection Agency (EPA), it is a carcinogenic chemical and most toxic of all cancer-linked chemicals. Due to this, it is also banned in most countries.

Key Takeaways

Among distribution channel, Supermarkets dominated the global baby diaper market in 2018, reporting 46.8% of market share in terms of revenue and is anticipated to reach US$ 34.4 billion by the end of 2027. Supermarket segment was followed by convenience store and retail store in terms of revenue share, respectively.

Market Trends

The rising focus of the manufacturer to expand the production facility of the baby diaper is expected to foster market growth over the forecast timeframe. For instance, in March 2015, Swedish hygiene and forest products company SCA is entering the estimated 4,000-crore market in India for baby diapers and toiletries with the launch of its first manufacturing facility at Ranjangoan near Pune. Hence, expanding production capacity of the baby diapers by the manufacturers is expected to propel the market growth.

An increasing number of partnerships among key players for expanding the market presence in a baby diaper is expected to foster the market growth over the forecast period. For instance, in July 2018, Mitsui & Co has partnered Japanese consumer firm Kao Corporation to enter the baby diaper market in India. The company's brand - Merries - will compete with the likes of Procter & Gamble's Pampers which controls nearly half the market as well as another Japanese firm Unicharm that makes Mamy Poko. Merries generates more than US$ 91 million through annual sales and is the leading premium brand in Japan in term of sales value share for tape and pants diapers

Regulations

Europe

General Product Safety Directive (2001/95/EC)

EU REACH (1907/2006/EC)

EU Persistent Organic Pollutants (850/2004/EC)

EU Regulation (93/42/EEC) for medical devices and pharmacopeia

Competitive Section

Players active in the market are Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Services, Inc, Nobel Hygiene, Bummis, Fujian Shuangheng Group Co., Ltd., and Bumkins.

Few Recent Developments

Kao Corporation

  • In March 2016, the company announced a strategic partnership with China’s largest online direct sale company – JD Worldwide – which will open Kao group’s cross-border flagship store and initially sell Kao group’s baby and maternal care products to Chinese consumers

Bummis

  • In July 2015, the company announced its merger with Mini Kiwi Company, which manufactures and markets cloth diapers and sanitary products. This merger helped the company to expand its distribution network as well as brand reach.

Market Taxonomy

By Product Type

  • Cloth
  • Disposable
  • Biodegradable
  • Non-Biodegradable
  • Training Nappy
  • Swim Suit
  • Others

By Style

  • Tape Style
  • Pant Style

By Distribution Channel

  • Supermarket/Hypermarket
  • Convenience Store
  • Retail Stores
  • Specialty Stores
  • Online

By Region

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • Middle East & Africa
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