BABY DIAPERS MARKET ANALYSIS

Baby diaper is also called as nappy, is a type of underwear designed to be worn by the baby as it allows babies to urinate in it. It absorb the urine and prevent the leakage of outer clothing and require changing after it gets wet or soiled as failure to changing of diaper on a regular basis can cause skin problems to the baby. Diapers are produced by using super absorbent polymer products as they can absorb a large amount of fluid relative to its own mass. Baby diapers can be classified into a cloth diaper, disposable diaper, training nappy, and training nappy.

Global baby diapers market was valued at US$ 60.97 Billion in 2021 in terms of revenue, exhibiting a CAGR of 4.5% during the forecast period (2022 to 2030).

Drivers

Rising advertising and promotion of baby diaper by the major players is a predominantly fueling the growth of the global baby diaper market. For instance, on 24^th May 2022, Pampers, a global baby care brand launched a new campaign for advertising and promotion of baby diaper in India. Hence, rising adoption of advertising strategy by major players has projected to propel the market growth of the baby diapers over the forecast period.

Increasing birth rate in the developing region especially in the Asia Pacific is projected to foster the market growth of the baby diaper over the forecast timeframe. Moreover, improving the property of raw materials and the adoption of advanced technology in the manufacture of the baby diaper is also expected to augment the market growth. Furthermore, increasing focus of the parents on baby care solution is another major factor expected to fuel the market growth of baby diapers over the forecast period. 

Among region, Asia Pacific dominated the global baby diaper market in 2021, reporting 42% market share in terms of revenue, followed by North America and Europe, respectively

Figure 1. Global Baby Diapers Market Value Share (%), By Region, 2021

Market Restraints

Intense competition in the market and fluctuating prices of the raw material of the baby diaper is expected to curb the market growth of the baby diaper over the forecast. Such factors are expected to result in constant pressure on the profit margin of the manufacturer. Hence, intense competition in the market is expected to hinder the market growth of the baby diaper over the forecast timeframe.

Baby diapers can cause an allergic reaction to the skin as babies have soft skin and anything that consists of harsh chemicals may harm their skin. Moreover, diapers may lead to toxicity as it is made up of synthetic materials and the chemical is expected to hamper the market growth of the baby diapers. Furthermore, using baby diapers may cause infection and diapers are also expensive, thus these factors are expected to restrict the market growth.

Market Opportunities

Increasing production of biodegradable diapers by the manufacturer is expected to offer lucrative growth opportunities over the forecast timeframe. For instance, in July 2019, Huggies, an American brand of disposable diapers and baby wipes, introduced Huggies Special Delivery with a liner and waistband made from plant-based materials, including sugarcane that provides better absorption and fit. Furthermore, the diapers have undergone dermatological testing and have been shown to be hypoallergenic in studies.

The rising launch of innovation in the baby diaper is expected to propel the market growth of the baby diaper. For instance, in July 2019, Verily, a subsidiary of Google, has teamed up with U.S. consumer goods giant Procter & Gamble (P&G) to sell smart diapers ‘that monitor baby’s sleeping patterns and track their pee. P&G sold the new product, Lumi, under its own company Pampers which comprises an all-in-one connected system that includes two activity sensors for diapers, a Logitech camera that works as a Wi-Fi monitor and an app to record all the data.

Figure 2. Global Baby Diapers Market Value Share (%), By Product, 2021

On the basis of product type, in 2021, disposable diapers accounted the largest market share of 42% in terms of revenue, followed by biodegradable and cloth diapers. This is mainly because disposable diapers provides more convenience to the parents and ensures good hygiene.

Recent Developments

• In December 2021, Ontex unveiled Climaflex, a cutting-edge infant diaper core technology that was created by Ontex engineers and the company's R&D team in Germany. 
• In May 2021, Pampers, a Procter & Gamble company, created a new hybrid diaper that is made with a plant-based liner, enhanced with Shea butter. It is part reusable and part disposable.
• In June 2021, Pull-Ups, a type of baby diaper, were enhanced by Kimberly-Clark in response to parent feedback. Huggies pull-ups were upgraded, featuring Disney-themed images to keep kids interested.

Competitive Section

Major players operating in the global baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins.