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  • Published On : Aug 2022
  • Code : CMI764
  • Industry : Consumer Goods
  • Pages : 125
  • Formats :

Baby diaper is also called as nappy, is a type of underwear designed to be worn by the baby as it allows babies to urinate in it. It absorb the urine and prevent the leakage of outer clothing and require changing after it gets wet or soiled as failure to changing of diaper on a regular basis can cause skin problems to the baby. Diapers are produced by using super absorbent polymer products as they can absorb a large amount of fluid relative to its own mass. Baby diapers can be classified into a cloth diaper, disposable diaper, training nappy, and training nappy.

Global baby diapers market was valued at US$ 60.97 Billion in 2021 in terms of revenue, exhibiting a CAGR of 4.5% during the forecast period (2022 to 2030).

Drivers

Rising advertising and promotion of baby diaper by the major players is a predominantly fueling the growth of the global baby diaper market. For instance, on 24th May 2022, Pampers, a global baby care brand launched a new campaign for advertising and promotion of baby diaper in India. Hence, rising adoption of advertising strategy by major players has projected to propel the market growth of the baby diapers over the forecast period.

Increasing birth rate in the developing region especially in the Asia Pacific is projected to foster the market growth of the baby diaper over the forecast timeframe. Moreover, improving the property of raw materials and the adoption of advanced technology in the manufacture of the baby diaper is also expected to augment the market growth. Furthermore, increasing focus of the parents on baby care solution is another major factor expected to fuel the market growth of baby diapers over the forecast period. 

Among region, Asia Pacific dominated the global baby diaper market in 2021, reporting 42% market share in terms of revenue, followed by North America and Europe, respectively

Figure 1. Global Baby Diapers Market Value Share (%), By Region, 2021

Baby Diapers  | Coherent Market Insights

Market Restraints

Intense competition in the market and fluctuating prices of the raw material of the baby diaper is expected to curb the market growth of the baby diaper over the forecast. Such factors are expected to result in constant pressure on the profit margin of the manufacturer. Hence, intense competition in the market is expected to hinder the market growth of the baby diaper over the forecast timeframe.

Baby diapers can cause an allergic reaction to the skin as babies have soft skin and anything that consists of harsh chemicals may harm their skin. Moreover, diapers may lead to toxicity as it is made up of synthetic materials and the chemical is expected to hamper the market growth of the baby diapers. Furthermore, using baby diapers may cause infection and diapers are also expensive, thus these factors are expected to restrict the market growth.

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Baby Diapers Market Report Coverage

Report Coverage Details
Base Year: 2021 Market Size in 2021: US$ 60.97 Bn
Historical Data for: 2017 to 2021 Estimated Year: 2022
Forecast Period 2022 to 2030 CAGR: 4.5% Forecast Period: 2022 to 2030
Geographies covered:
  • Region: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa
Segments covered:
  • By Product Type: Cloth, Disposable, Biodegradable, Non-Biodegradable, Training Nappy, Swim Suit, Others
  • By Style: Tape Style, Pant Style
  • By Distribution Channel: Supermarket/Hypermarket, Convenience Store, Retail Stores, Specialty Stores, Online
Companies covered:

Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins.

Growth Drivers:
  • Rising advertising and promotion of baby diapers by key players 
  • Increasing birth rate in the emerging region like Asia Pacific
Restraints & Challenges:
  • Intense competition in the market and fluctuating prices of the raw material of the baby diaper

Market Opportunities

Increasing production of biodegradable diapers by the manufacturer is expected to offer lucrative growth opportunities over the forecast timeframe. For instance, in July 2019, Huggies, an American brand of disposable diapers and baby wipes, introduced Huggies Special Delivery with a liner and waistband made from plant-based materials, including sugarcane that provides better absorption and fit. Furthermore, the diapers have undergone dermatological testing and have been shown to be hypoallergenic in studies.

The rising launch of innovation in the baby diaper is expected to propel the market growth of the baby diaper. For instance, in July 2019, Verily, a subsidiary of Google, has teamed up with U.S. consumer goods giant Procter & Gamble (P&G) to sell smart diapers ‘that monitor baby’s sleeping patterns and track their pee. P&G sold the new product, Lumi, under its own company Pampers which comprises an all-in-one connected system that includes two activity sensors for diapers, a Logitech camera that works as a Wi-Fi monitor and an app to record all the data.

Figure 2. Global Baby Diapers Market Value Share (%), By Product, 2021

Baby Diapers  | Coherent Market Insights

On the basis of product type, in 2021, disposable diapers accounted the largest market share of 42% in terms of revenue, followed by biodegradable and cloth diapers. This is mainly because disposable diapers provides more convenience to the parents and ensures good hygiene.

Recent Developments

  • In December 2021, Ontex unveiled Climaflex, a cutting-edge infant diaper core technology that was created by Ontex engineers and the company's R&D team in Germany. 
  • In May 2021, Pampers, a Procter & Gamble company, created a new hybrid diaper that is made with a plant-based liner, enhanced with Shea butter. It is part reusable and part disposable.
  • In June 2021, Pull-Ups, a type of baby diaper, were enhanced by Kimberly-Clark in response to parent feedback. Huggies pull-ups were upgraded, featuring Disney-themed images to keep kids interested.

Competitive Section

Major players operating in the global baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins.

Baby diapers are absorbent polymers based fibers which absorb urine and prevent its leakage. Baby diapers are vital as they maintain hygienic conditions for infants. Global baby diaper market witnessed a growth in demand in recent past years owing to the changes in consumer’s preferences for premium personal care products that ensures a better hygiene. Companies involved in the market are focused on developing products made from advanced fibers that are non-allergic to babies’ skin, lesser weight, and provides more absorption capacity.

Market Dynamics

Rising demand for hygienic and natural personal care products is expected to fuel the market growth for baby diapers. Growing inclination of people towards the usage of eco-friendly products is encouraging manufacturers to develop bio-degradable diapers. This scenario is to propel the demand for baby diapers over the forecast period.

Among Style, consumers are opting for pant style diapers due to the comfort, ease of use and convenience for parents. This is expected to boost the demand for pant style diapers in next few years. New product launches in the baby diaper market have encouraged the use of ultra-soft fibers with more aesthetic properties.

Parents have firmly embraced using baby diapers due to the growing awareness regarding maintaining the hygiene of infants. Continuous improvements in diaper fabric, absorption capacity, and unique user-friendly features have caused rivals to earn a larger market share. Bio-based disposable diapers are being developed by manufacturers in response to rising consumer desire for healthy and hygienic products, which is also anticipated to boost market demand.

Key features of the study:

  • This report provides an in-depth analysis of global baby diapers market , and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global baby diapers market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
  • The global baby diapers market report caters to various stakeholders in this industry including investors, suppliers, baby daipers service providers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global baby diapers market

Detailed Segmentation:

  • Global Baby Diapers Market, By Product Type:
    • Cloth
    • Disposable
    • Biodegradable
    • Non-Biodegradable
    • Training Nappy
    • Swim Suit
    • Others
  • Global Baby Diapers Market, By Style:
    • Tape Style
    • Pant Style
  • Global Baby Diapers Market, By Distribution Channel:
    • Supermarket/Hypermarket
    • Convenience Store
    • Retail Stores
    • Specialty Stores
    • Online
  •  Global Baby Diapers Market, By Region:
    • North America
      • By Country:
        • U.S.
        • Canada
    • Latin America
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Europe
      • By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Middle East & Africa
      • By Country/Region:
        • Middle East
        • Africa
  • Company Profiles
    • Kimberley-Clark Corporation
      • Company Overview
      • Product Portfolio
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Procter and Gamble
    • Unicharm Corporation
    • Domtar Corporation
    • Kao Corporation
    • Ontex Group
    • Johnson & Johnson Services Inc.
    • Nobel Hygiene
    • Fujian Shuangheng Group Co. Ltd.
    • Bumkins

“*” marked represents similar segmentation in other categories in the respective section

Frequently Asked Questions

Global baby diapers market was valued at around US$ 60.97 Billion in 2021.
Rising advertising and promotion of baby diapers by the key players across the globe is mainly driving the market growth.
The increasing production of biodegradable diapers by the manufacturers and rising launch of innovative baby diaper products are expected to provide lucrative opportunities for the market growth of baby diapers.
Intense competition in the market and fluctuating prices of the raw material of the baby diaper is expected to restrain the market growth of baby diapers.
Major players operating in the market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins.
The market is estimated to grow at around 4.5% CAGR in the forecast period (2022-2030).

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