CRUISE TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Cruise Tourism Market Size and Trends - 2025 to 2032

The cruise tourism market is estimated to be valued at USD 10.43 Bn in 2025 and is expected to reach USD 15.29 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2025 to 2032.

Key Takeaways

• Based on Type, the Ocean Cruise segment is expected to lead the market with 29.7% share in 2025, thrives on travelers’ pursuit of serene relaxation and exploration.
• Based on Duration, the 7 Days segment is expected to hold 20.7% share in 2025, balances relaxation with ample port exploration.
• Based on Travel Type, the Group/Family Cruise segment is projected to account for 26.8% share in 2025, fosters shared experiences across all ages.
• Based on Region, North America is set to lead the cruise tourism market with 35% share in 2025. While, Asia Pacific is anticipated to be the fastest growing region.

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Market Overview

The cruise tourism market has seen positive trends over the past few years. Rising disposable income, increasing millennial population, and growing interest towards unique travel experience are expected to contribute to the market growth during the forecast period. With more cruise lines offering a wide range of cruise packages covering wide geographies and travel themes, the market is poised to grow in the coming years.

Current Events and Its Impacts on the Cruise Tourism Market

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Cruise Tourism Market Frequency

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Segmental Insights 

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Cruise Tourism Market Insights, By Type - An Affinity for Relaxation on the Ocean's Blue Drives Ocean Cruise Segment Growth

In terms of type, ocean cruise segment is expected to hold 29.7% share of the market in 2025, owing to people's innate desire for relaxation and exploration. Sailing leisurely on the open waters allows vacationers to disconnect from their daily stresses and immerse themselves in the serenity of the ocean. Its swaying motion has a calming and meditative quality. Passengers spend hours lounging on deck, taking in the sea air and vast horizon while enjoying live entertainment.

For instance, in April 2025, India opened new areas for cruise tourism. The government's Cruise Bharat Mission wants to double the number of passengers by 2029, which could benefit both ocean and river cruises. India wants to become a global hub for cruise ships, with a wide range of coastal and inland experiences, by investing in infrastructure, changing visa rules, and giving priority to certain berths.

Cruise Tourism Market Insights, By Duration – 7 Days Segment Leads Due to Convenience and Efficiency of the Week-Long Itinerary

In terms of duration, the 7 days segment is expected to hold 20.7% share of the market in 2025, owing to its optimal balance between vacation time and value. A week-long cruise fits neatly within most people's limited time off from work or school. It allows enough days at sea to truly unwind yet leaves plenty of time in each port to explore ashore and make memorable excursions. 

For instance, in December 2025, Celestyal's 7-night Iconic Arabia cruise boosts cruise tourism in the Arabian Gulf. The cruise takes to Dubai, Abu Dhabi, Sir Bani Yas, Doha, Ras Al Khaimah, Khasab, and Bahrain on the Celestyal Discovery. Longer stays in ports and more cultural experiences show that the area is becoming more popular as a top cruise destination.

Cruise Tourism Market Insights, By Travel Type - Shared Experiences Strengthening Family Bonds Drive Group/Family Segment Growth

In terms of travel type, group/family segment is expected to contribute 26.8% share of the market in 2025 because cruising beautifully supports quality time with loved ones. Being together in one contained yet vibrant environment lets families engage in a wide array of activities suited to all ages. From splash pools and water slides to art classes and trivia nights, there are always fun options to indulge shared interests and prevent boredom.

For instance, in November 2025, By the middle of 2026, India plans to offer group e-visas to cruise tourists. This is intended to make it easier for operators to apply for these visas. The goal of the move is to double the number of passengers to one million by 2029. India is going to become a more attractive place for group cruise tourism if it makes immigration easier, improves port infrastructure, and adds new itineraries.

Regional Insights

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North America Cruise Tourism Market Analysis & Trends

North America is expected to dominate the market in 2025 with an estimated share of 35.0%. North America has a mature cruise tourism industry ecosystem with well-established ports and tourism infrastructure across major cities. Supportive government policies have also promoted cruise travel within the region.

For instance, in September 2025, in the summer of 2025, American Cruise Lines started its first Great Lakes cruises, which will go between Chicago and Toronto. American Glory and American Liberty's itineraries go beyond rivers and coasts to include more of the United States. Travelers will enjoy beautiful trips across U.S. and Canadian waters, which will help tourism in the area.

Asia Pacific Cruise Tourism Market Analysis & Trends

The Asia Pacific region exhibits the fastest growth in the cruise tourism sector owing to rising disposable incomes and growing interest in experience-based travel among the expanding middle-class population in countries like China, India, and Australia. New destination ports are being developed to tap into this potential.

For instance, in November 2025, Norwegian Cruise Line started taking reservations for its 2027–28 Asia-Pacific cruises, which will visit Japan, South Korea, Thailand, Vietnam, Indonesia, and Australia. It also started a Black Friday Cruise-A-Thon sale with special deals. The expansion shows how Asia-Pacific is becoming more important in global cruise tourism, which offers travelers a wide range of cultural and scenic experiences.

Cruise Tourism Market Outlook for Key Countries

The U.S. Cruise Tourism Market Trends

The U.S. cruise tourism market is booming in 2025, driven by 12% booking growth, shorter itineraries on modern ships, expanded private-island experiences, and rising interest from Millennials and Gen Z. Travel advisors handle 70% of sales, reflecting complex itineraries and strong demand despite broader economic uncertainty.

For instance, in December 2025, Holland America Line and Seabourn announced to broadcast the FIFA World Cup 2026 live on all of their cruise ships, making the experience better for passengers at sea. While sailing around the world, guests can watch games in theaters, lounges, and bars. The event, which took place in the U.S., Canada, and Mexico, connects cruise tourism to North America.

China Cruise Tourism Market Trends

China's cruise tourism market is rapidly expanding, driven by domestic brands focusing on local routes and international operators offering Asian-themed cruises. With a large population and growing interest in leisure travel, the market is expected to fully recover within 2026 to 2027 within this year, according to the National Development and Reform Commission (NDRC). In early 2024, China launched its first domestically built large cruise ship, the Adora Magic City, which has already completed over 30 voyages, showcasing strong sector momentum.

For instance, in November 2025, China Tourism Group has started a cruise line that is owned by the government and is based in the country. This makes it the largest fleet in Asia. The initiative is based in China and brings together resources to make the country a greater player in the global cruise tourism market. It wants to increase both domestic and international itineraries, draw in passengers, and make Asia a top cruise tourism destination.

Japan Cruise Tourism Market Trends

Japan continues to lead in the Asian markets for luxury cruising, with growing demand for repositioning cruise options. The country is witnessing a rebound in cruise tourism after the pandemic, with an emphasis on safety and unique local experiences. In modern times, the sea has been relegated to second place. According to an August 2024, report by Cruise Lines International Association, demand for cruise ship travel across Asia is among the lowest in the world and has been trending downward.

For instance, in October 2025, Star Cruises added a new cruise to Tokyo and more sailings to Japan and South Korea to its East Asia itineraries. The move strengthens cruise tourism in the region by giving passengers a variety of cultural experiences and increasing demand in Asia's growing market. It gives Star Cruises a competitive edge in the cruise industry in the area.

India Cruise Tourism Market Trends

India's cruise tourism is in its early stages, with growing interest from domestic travelers and international lines. The government is promoting this sector through investments in port infrastructure, despite challenges like limited awareness and seasonal monsoons. With potential to grow tenfold in the next decade due to rising demand and disposable incomes, India aims to become a global cruise hub.

For instance, in December 2025, the Indian government is making cruise tourism along the Konkan coast better by building terminals and other infrastructure. The goal of the initiative is to bring in both domestic and international operators, increase the number of passengers, and strengthen the economies of coastal areas. This strategic push shows that the Konkan region could be a new center for eco-friendly cruise tourism in India.

Market Concentration and Competitive Landscape 

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Market Report Scope 

Market Dynamics

Cruise Tourism Market Driver

Increasing popularity among young population

The increasing popularity of cruises among young travelers is reshaping the industry in 2025. Millennials and Gen Z seek adventure, themed voyages, and sustainable travel, driving demand for shorter, affordable itineraries. Their growing participation significantly boosts the cruise tourism market share, expanding opportunities for operators to capture diverse audiences worldwide.

Cruise Tourism Market Opportunity

Emerging economies in Asia Pacific and Middle East

The economies of many countries in Asia Pacific and Middle East regions have grown rapidly in recent decades. With a burgeoning middle class and increasing disposable incomes, these regions present a massive potential for the cruise tourism industry. Countries like China, India, Indonesia, and Vietnam have seen huge economic expansion with growing expat populations and interest in travel.

Key Takeaways from Analyst

The cruise tourism market is growing promptly since more people are taking cruises, the number of ships is growing, and the economies of the destinations are becoming more connected. In 2024, a record 34.6 million people took ocean-going cruises. The industry expects even more people to take cruises in 2025, when the global fleet is expected to include about 310 ships. Cruise tourism brings in a small number of tourists from around the world, but it has a big economic impact on ports, destinations, and related services.

About 1.6 million people work in this field around the world, with almost three-quarters of those jobs coming from port operations, hospitality, logistics, food services, and excursions. Passenger spending patterns show that shore excursions, local transportation, food and drink, and lodging before and after the cruise are all important areas for destination economies to make money. Compared to mass-market itineraries, premium, luxury, and expedition cruises always show higher spending per passenger.

North America is still the primary source market, and demand is stable across major source countries in Europe. Asia and Oceania are growing from a smaller base, which is leading to more diverse itineraries and changes in seasonal deployment. On the supply side, more capacity is being added to larger resort-style ships and smaller destination-led ships. At the same time, more fuel-flexible and emissions-reduction technologies are being used.

Recent Developments

• In November 2025, TIRUN Travel Marketing and Air India have teamed up to offer India's first Fly-Cruise Holidays. The program combines Air India flights with luxury cruise itineraries from Royal Caribbean Group brands, making it easy to get to ports like Singapore and Hong Kong. This partnership makes things easier and gives Indian tourists more options for traveling abroad.
• In September 2025, Narendra Modi, the Prime Minister, opened Mumbai's International Cruise Terminal and started development projects worth ₹34,200 crore in Gujarat. The terminal at Indira Dock is meant to boost cruise tourism. Projects like expanding highways and improving ports are part of the "Samudra se Samriddhi" program, which supports India's Atmanirbhar Bharat vision.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2025 - 2032)
• Ocean Cruise
• River Cruise
• Expedition Cruise
• Theme Cruise
• Adventure Cruise
• Others
• Duration Insights (Revenue, USD Bn, 2025 - 2032)
• 7 days
• 1-3 days
• 4-6 days
• 8 to 13 days
• 14 days
• 15-20 days
• More than 21 days
• Travel Type Insights (Revenue, USD Bn, 2025 - 2032)
• Group/Family
• Solo
• Others
• Regional Insights (Revenue, USD Bn, 2025 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa
• Key Players Insights
• Cosmos Tours Ltd.
• Carnival Corporation & plc
• AmaWaterways
• Norwegian Cruise Line
• PONANT
• Seabourn Cruise Line
• Ambassador Cruise Holidays Limited.
• Mediterranean Shipping Company S.A.
• Silversea Cruises
• Royal Caribbean Group
• MSC Cruises
• Princess Cruises

Sources

Primary Research Interviews

• Cruise Line Executives & Fleet Operations Managers
• Port Authorities & Cruise Terminal Operators
• Destination Management Organizations (DMOs)
• Marine Tourism Consultants & Travel Industry Experts
• Onboard Service Providers & Shore Excursion Operators
• Others

Databases

• Bloomberg Terminal
• Thomson Reuters Eikon
• Euromonitor International
• Statista
• S&P Global Market Intelligence
• Others

Magazines

• Cruise Industry News
• Travel Weekly
• Seatrade Cruise Review
• Tourism Management Magazine
• Others

Journals

• Tourism Management Journal
• Journal of Travel Research
• International Journal of Hospitality Management
• Annals of Tourism Research
• Others

Newspapers

• Financial Times
• The Wall Street Journal
• The New York Times
• Reuters
• Others

Associations

• Cruise Lines International Association (CLIA)
• World Tourism Organization (UNWTO)
• International Maritime Organization (IMO)
• European Cruise Council
• Others

Public Domain Sources

• World Tourism Organization (UNWTO)
• International Maritime Organization (IMO)
• U.S. Department of Transportation – Maritime Administration
• Eurostat Tourism Statistics
• World Bank Open Data
• Others

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of Information for the Last 8 Years