Cycle Tourism Market Analysis & Forecast: 2025-2032

Cycle Tourism Market Size and Share Analysis – Growth Trends and Forecasts (2025-2032)

Cycle Tourism Market is estimated to be valued at USD 153.26 Bn in 2025 and is expected to reach USD 289.29 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 9.5% from 2025 to 2032.

Key Takeaways

• Based on the Purpose, Cultural Segment dominates the market during the forecast period.
• Europe is the leading market for cycle tourism, accounting for a market share of over 30% in 2025.
• North America is the second-largest market for cycle tourism, accounting for a market share of over 20% in 2025.
• Asia Pacific is the third-largest market for cycle tourism, accounting for a market share of over 15% in 2025.

Market Overview

Cycle tourism market is experiencing growth due to environmentally friendly, healthy, and engaging means to travel to new places. More and more tourists are turning to cycling holidays, where they combine sports with discovery of beautiful country sides and cultural experiences. This trend is fuelled by growing demand for environmentally friendly travel alternatives, and cycle tourism provides a green alternative to other forms of transport.

For instance, in 2024, significant regulatory developments, such as the imposition of tougher environmental regulations in some areas and the introduction of more cycling-friendly urban infrastructure, are helping to boost the market.

Current Events and Its Impact

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Pricing Analysis

The Cycle Tourism Market has witnessed heightened demand, and demand-side factors such as location, inclusions in the tour package, and cycling infrastructure play a major role in determining prices.

Cycle tourism packages for guided tours average between $50 and $300 a day, depending on the destination, the level of service, and the nature of the cycling experience provided. For instance, half-day or day tours usually are $50-$100 per head, while multi-day cycling tours or high-end tours (with the possibility of luxury accommodations, fine dining, and local immersion) are $200-$500+ per day.

The price of renting e-bikes has also been an important aspect of pricing, with average daily rental costing $30-$60. Increased access to electric bikes has enlarged the market, opening up cycling tourism to a wider age bracket, but has also had an impact on the increased price.

Also included are the premium travel destinations (such as Tuscany, France, or the Swiss Alps) with increased pricing based on the region's appeal, its recognized cycling route, and the high-end accommodations offered. The tour operators might also offer premium costs for expert packages like food and wine cycling tours, with prices from $1000-$5000 for a week's experience depending on what's included.

Consumer Comments, Preference, and Behaviour in the Cycle Tourism Market

In 2024, consumer action in the cycle tourism industry is characterized by an increasing trend towards sustainability, health awareness, and genuine travel experiences. Travelers are now more inclined to opt for eco-friendly travel, and cycling enables them to travel at their own pace while lowering their carbon footprint. This can be especially noted in millennials and Gen Z, who value green tourism and are looking for experiences that have their values in alignment.

Consumers are also attracted to highly personalized cycling trips, including customized routes, local experiences, and small-group tours. Traveler feedback suggests that consumers enjoy the ability to fully engage with local cultures, whether through food and wine cycling tours, explorations of history, or nature-oriented itineraries. Consumers often look for tours that provide a mix of active discovery and relaxation, with provisions for easy cycling on flat ground or more demanding routes for serious cyclists.

The increase in electric bikes (e-bikes) has also contributed notably to consumer demand, making cycle tourism possible for a wider number of individuals, even those who do not normally cycle. Tourists enjoy the extra convenience of e-bikes, particularly for hilly or long-distance terrain, as it allows them to take part in cycle tourism without being excessively exhausted. This has created a more diverse group taking part in cycling holidays, including families and mature travelers.

Price elasticity exists, with individuals being willing to pay a premium price for high-end, luxury bike tours featuring high-end accommodations, gourmet cuisine, and VIP experiences. Alternatively, cost-constrained travelers are more inclined to search for self-guided tours, which have cheaper prices and more autonomy.

Cycle Tourism Market Drivers

• Health and Well-being: Today's society is more health-oriented. Cycling provides physical exercise as well as mental well-being. The adventure of traveling through new territories on a bike provides travellers with a chance to involve health and recreation in their trip.
• Sustainable Tourism: Concerns over the environment have promoted the growth of sustainable tourism. Cycling is considered an environmentally friendly mode of transport, leaving a very small ecological footprint.
• Economic Gains: For most places, cycle tourism is a means of stimulating local economies. Cyclists tend to stay longer in an area than other visitors and also incur expenses on local lodging, food, and services.
• Urban Infrastructure: The growth of cycle-friendly cities with biking infrastructure, bike-sharing systems, and other supporting infrastructure encourages tourists to move around cities on bicycles. For example, based on cyclinguk.org, approximately 10% of British adult citizens regularly cycle for leisure. It is expected that the market for cycle tourism would grow as more individuals take up riding activities.

Cycle Tourism Market Trends

• Electric Bicycles (e-bikes): The popularity of e-bikes has transformed the cycle tourism scene by making it easier. E-bikes enable the levelling of the playing field so that individuals of varying levels of fitness can ride longer and together. Due to their popularity, there has been a greater demand for e-bike hire and tours.
• In 2024, Trek Travel the cycling tour company expanded its e-bike offerings, allowing tourists of varying fitness levels to join challenging multi-day tours. E-bikes have enabled travelers to explore difficult terrains without the physical strain, broadening the customer base.
• Gravel Riding: Versatile and capable of riding a variety of terrains, gravel bikes have become increasingly popular. This has given rise to more gravel-focused routes and events that enable riders to discover off-the-tourist-path locations.
• Bikepacking: A mix of mountain biking and extreme camping, bikepacking has been a developing adventurous type of cycle tourism. It is self-sufficient and based on exploratory journeys, tending to be in less accessible or wilder environments.
• Digital Integration: GPS guide, route-sharing websites, and smartphone apps for cycle tourism have become a must. They enable cyclists to plan routes, reserve accommodations, and update their experiences in real-time.

Cycle Tourism Market Opportunities

• Bike Rental Facilities: With the expanding cycle tourism, there will be a higher demand for renting bicycles and e-bicycles to fit a wide variety of cycling enthusiasts. In 2024, Donkey Republic expanded its bike-sharing services across Europe, offering on-demand bike and e-bike rentals via a mobile app. Lime Bikes also increased its e-bike availability in tourist hotspots, enhancing cycling accessibility for tourists.
• Hotel Lodging: Bicyclist specialty lodgings, such as "bike hotels" or "bike bed-and-breakfasts", can provide amenities geared towards cyclists, such as safe storage for bikes, repair facilities, and guidebooks to routes.
• Guided Cycling Tours: Providing guided tours for groups or solo riders can be a potential business for local entrepreneurs. These may be from city explorations to multi-day trips.
• Bike Repair and Maintenance Shops: With more bicycle traffic comes the need for maintenance and repair shops. Having more of these located along popular routes can be a welcome feature for cyclists.

Segmental Insights

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Global Cycle Tourism Market, insights by purpose, Recreational segment dominate the market

Based on the purpose, the Recreational segment holds 25% market share during the forecast period. This growth is driven by growing demand for recreational products and services and consumer trends that prioritize leisure, personal enjoyment, and lifestyle. It provides a lot of opportunities to business to innovate and cater to diverse consumer needs.

Regional Insights

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Cycle Tourism Market Regional Insights

• Europe: Europe is the leading market for cycle tourism, accounting for a market share of over 30% in 2025. The region is home to a number of popular cycling destinations, such as the Netherlands, Belgium, France, and Switzerland. These countries have well-developed cycling infrastructure, including dedicated cycle lanes and trails. They also have a strong cycling culture, with many people cycling for leisure and transportation.
• North America: North America is the second-largest market for cycle tourism, accounting for a market share of over 20% in 2025. The region is home to a number of popular cycling destinations, such as the U.S., Canada, and Mexico. These countries have a variety of cycling landscapes, from flat plains to rugged mountains. They also have a growing cycling culture, with more people cycling for leisure and transportation.
• Asia Pacific: Asia Pacific is the third-largest market for cycle tourism, accounting for a market share of over 15% in 2025. The region is home to a number of popular cycling destinations, such as China, India, and Japan. These countries have a rapidly growing middle class with disposable income, which is driving demand for leisure activities such as cycling. They also have a number of scenic cycling routes, which are attracting tourists from all over the world.

Cycle Tourism Market Dominating Countries

Netherlands Cycle Tourism Market Analysis and Trend

The Netherlands continues to be a world leader in cycle tourism with its vast and well-preserved cycling network. The country boasts more than 35,000 kilometers of specific bike routes, providing access to scenic roads and cultural experiences without interruption. Amsterdam and Rotterdam are famous for their cycling-friendly cities, and with the country's flat landscape, cycling is well within the reach of every experience level. The Netherlands also has a dense collection of long-distance bike routes, like the LF (Landelijk Fietsknooppunt) routes, that appeal to visitors looking for leisure bike rides.

France Cycle Tourism Market Analysis and Trend

France still leads the cycle tourism industry, particularly with its brand-name cycling destinations like the Loire Valley, Provence, and the French Alps. France has witnessed massive investment in cycling facilities in 2024 to welcome tourists. The popularity of the Tour de France has also helped to drive interest in cycling tourism, with tourists opting for sightseeing in the beautiful countryside and historic sites on bicycles. France offers a range of cycling experiences from leisurely tours to more challenging mountain routes, appealing to diverse cyclists worldwide.

Germany Cycle Tourism Market Analysis and Trend

Germany is an emerging hub of cycle tourism, with a wide network of Radweg (cycle paths) that cover the entire nation. Scenic routes such as the Romantic Road and Danube Cycle Path lure tourists to visit the country in their biking gear for viewing holidays. Berlin and Munich are becoming bike-friendly cities, with bike-sharing schemes and cycle lanes. The government's focus on green travel and eco-tourism in Germany continues to boost the cycle tourism industry.

Market Report Scope

Cycle Tourism Market Report Coverage

Key Development

• In 2024, The French cycling tour operator Cyclomundo introduced more e-bike options, catering to tourists interested in exploring destinations like the Loire Valley and Provence without the worry of exhaustion. This has increased participation in their cycling tours, attracting a wider audience.
• In 2024, Cycleurope, one of Europe’s largest bike manufacturers, has ramped up its partnerships with local bike rental companies to ensure greater access to both traditional and electric bikes. The company has seen a growing demand for e-bike rentals in cities like Copenhagen and Amsterdam, popular cycling destinations for tourists, making it easier for tourists to rent e-bikes for short or long-term use.

Analyst’s Viewpoint

• Growing health-conscious and environment-friendly consumers will drive demand in the global market. Cycling emerges as an environment-friendly mode of transport that not only offers fitness benefits. Yet another key influence is the widespread use of e-bikes, which facilitate cycling without much effort and make it available to all sections of society. Safety issues about cycling, along with inadequate provision of cycling-friendly infrastructure, are check constraint. Investing in specific cycling lanes, routes, and friendly signage would be able to tackle this.
• Currently, Europe leads the world's cycle tourism market due to its ubiquitous cycling culture and friendly policies of most governments in Europe. The Netherlands, Denmark, Germany, and Belgium have thriving cycle tourism industries. North America and Asia Pacific are, however, expected to be the fastest-growing regions, playing catch-up with infrastructure improvements. In Asia, China is aggressively promoting cycle tourism with a plan to invest billions of dollars in cycling initiatives across the country.
• Mountain and rural regions can capitalize on cycling to increase tourism. Many places are marketing cycle trails and routes as a means to draw new tourists. This enables tourists to visit off-the-beaten-path areas while engaging in an active outdoor activity. Cycle tourism also has the potential to alleviate seasonal imbalances in some destinations by promoting visits year-round. Yet, terrain, weather patterns, and sparsely populated areas make it difficult for rural and mountainous regions to build a successful cycle tourism industry.

Market Segmentation

• Cycle Tourism market, By Type of Tour
  • Self-guided Tours
  • Guided Tours
  • Package Tours
• Cycle Tourism market, By Duration
  • Day Trips
  • Multi-day Tours
• Cycle Tourism market, By Terrain
  • Road Cycling
  • Mountain Biking
  • Hybrid Routes
• Cycle Tourism market, By Purpose
  • Recreational
  • Adventure
  • Cultural
  • Health & Fitness
•  Cycle Tourism market, By Accommodation Type
  • Camping
  • Hotels & B&Bs
  • Hostels
  • Bike & Stay
•  Cycle Tourism market, By Distance
  • Short Range
  • Medium Range
  • Long Range
• Cycle Tourism market, By Skill Level
  • Beginner
  • Intermediate
  • Advanced
• Cycle Tourism market, By Specialized Tours
  • Wine & Dine Cycling Tours
  • Family Tours
  • Solo Traveler Tours
  • Group Tours
• Cycle Tourism market, By Age Group
  • Youth
  • Adults
  • Seniors
• Cycle Tourism market, By Geography
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • Butterfield & Robinson
  • Backroads
  • Trek Travel
  • DuVine Cycling + Adventure Co.
  • Exodus Travels
  • Intrepid Travel
  • TDA Global Cycling
  • Bicycle Adventures
  • Freewheel Holidays
  • Cycling for Softies

Sources

Primary Research Interviews

• European Cyclists’ Federation (ECF) representatives
• Senior analysts from Future Market Insights
• Tourism board officials from EuroVelo network regions
• Cycling advocacy group leaders (e.g., Adventure Cycling Association)
• Others

Databases

• Others

Magazines

• Bicycle Touring Quarterly
• Travel + Leisure Cycling
• Cycling Tourism Magazine
• Others

Journals

• Cycle Tourism Market
• Journal of Sustainable Tourism (for eco-trends)
• Tourism Management (market dynamics)
• Transportation Research Part D: Transport and Environment
• Others

Newspapers

• The Guardian (sustainable travel coverage)
• The New York Times (cycling infrastructure updates)
• Financial Times (market growth analysis)
• Others

Associations

• European Cyclists’ Federation (ECF)
• Adventure Cycling Association
• International Bicycle Fund
• Others

Public Domain Sources

• EuroVelo route network documentation
• National tourism department reports (e.g., Australia’s Great Victorian Bike Ride)
• Environmental protection agency cycling initiatives
• Others

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years

*Definition: Cycle Tourism refers to the type of tourism where the primary purpose of the vacation or trip is cycling, either on-road or off-road, to explore destinations, landscapes, and cultures. It can encompass everything from short-day excursions to longer multi-day trips and can be self-guided or organized through tour operators.