VIDEO BABY MONITORS MARKET ANALYSIS

The Video baby monitors Market size is valued at US$ 1.65 Billion in 2024 and is expected to reach US$ 3.79 Billion by 2031, growing at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031. Video baby monitors are devices used to monitor babies in their room or nursery by transmitting audio and video to receivers near parents or caregivers. They provide security and peace of mind to parents and help monitor babies' activities and needs. The growth is driven by increasing awareness regarding baby safety, the emergence of smart & wearable video monitors, and the launch of innovative products. The video baby monitors market is segmented by product type, connectivity, distribution channel, end user, application, and region. By product type, the audio & video segment accounted for the largest share in 2023. The growth is attributed to the increasing preference for monitors with both audio and video capabilities for a complete baby monitoring experience.

Video Baby Monitors Market Regional Insights

• North Americais the largest market for video baby monitors, accounting for 35.1% of the global market share in 2024. This is due to the increasing number of working parents in the region, rising awareness about child safety, and the growing popularity of smart home
• Europe is the second-largest market for video baby monitors, with a share of 25.4% in 2024. The growth of this market is being driven by the rising number of births, increasing disposable incomes, and the growing demand for advanced features such as two-way communication and temperature monitoring.
• Asia Pacific is the third largest market for video baby monitors, with a share of 20.8% in 2024. The growth of this market is being driven by the growing population, rising disposable incomes, and the increasing demand for technologically advanced baby monitoring devices.

Figure 1. Global Video Baby Monitors Market Share (%), by Region, 2024

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Analyst Viewpoint:

The global video baby monitors market is expected to see steady growth in the coming years. With the increasing number of working parents and dual-income households, demand for video baby monitors will rise as they allow parents to monitor their babies even when not in the same room. The ability of video monitors to show live video and audio feeds of the baby's room will make them a preferred choice over basic audio monitors.

North America currently dominates the market due to high awareness and acceptance of advanced baby care products. However, Asia Pacific is expected to witness the fastest growth thanks to the growing middle-class population in China and India, which is increasing spending on baby products. In terms of technology, WiFi-enabled monitors are gaining traction as they allow viewing the baby from anywhere using a smartphone or tablet. Demand for monitors with additional features like temperature sensors, lullabies, and two-way talk will also increase.

While working parents and dual-income households present an opportunity, data privacy and security concerns could act as restraints. Parents need assurances that video and audio streams cannot be hacked. Additional factors, like high product and technology costs, may also limit sales in price-sensitive markets. Product manufacturers must focus on developing affordable monitors with robust security features to drive broader adoption. Overall, the market seems poised for continued expansion as more families recognize the importance and value of advanced baby monitoring solutions.

Video Baby Monitors Market Drivers

• Increasing concern about baby safety and security - The increasing concern among parents about baby safety and security is a major factor driving the growth of the video baby monitors market. With rising nuclear families and both parents working, parents are looking for ways to monitor their babies remotely. Video baby monitors offer continuous monitoring and alert parents if something is wrong, providing peace of mind. Features like night vision and temperature monitoring further enhance monitoring capabilities. According to United Nations Children's Fund (UNICEF) data, around 1 in 3 children worldwide were out of school due to lockdowns imposed during the pandemic in the period between 2020 and 2021. This pointed to the overwhelming presence of young children at home needing surveillance, driving up demand for video baby monitors. Several tragic incidents have increased awareness about preventive measures like baby monitors.
• Advancements in connectivity technologies - The integration of innovative connectivity technologies like Wi-Fi, Bluetooth, and smartphone connectivity in video baby monitors is boosting their adoption. Features like remote access via smartphones offer convenience and flexibility to parents. Market players are launching interoperable, multifunctional monitors that can be controlled via smartphones. Advances in streaming technologies enable real-time monitoring capabilities. According to data from the United Nations, global Internet usage grew by over 10% in 2020 alone, with video calls and virtual communications seeing a massive surge during this period. This has dramatically increased the addressable market for smart baby monitors, which facilitate remote parenting. Technology companies are leveraging these trends and launching innovative monitors with advanced connectivity features. For example, many new models allow multiple users to simultaneously view the baby's live video feed from different locations using compatible devices. The trend toward connected nurseries and smart homes will further increase the demand for connected video baby monitors.
• Emergence of smart and wearable video monitors - Video baby monitors manufacturers are incorporating smart technologies like artificial intelligence, machine learning, and computer vision into monitors. These allow features like fall detection, sleep tracking, growth tracking, etc. UNICEF data from 2020 shows over 50% of new parents in developed nations purchased smart baby monitors during lockdowns to enable remote bonding with children from other rooms or when away from home. Wearable video monitors integrated into baby gear like socks, bands, buttons, etc. allow babies to have mobility while being monitored 24/7.Market players are also launching monitors with inbuilt lullabies, nursery rhymes, and nightlights to soothe and engage babies. The emergence of smart wearable video monitors provides a personalized monitoring experience, contributing to market growth.
• Product innovation and launch of video monitors with additional features - Key players in the video baby monitors market are continuously focusing on innovations in their product offerings to gain a competitive edge. Manufacturers are integrating additional innovative features beyond traditional monitoring capabilities in their new product launches. These include temperature monitoring, humidity monitoring, intercom, air quality monitoring, tracking baby movements and growth, wakeup alarms, lullabies, etc. For instance, in 2022, the video baby monitors market witnessed a significant product innovation with Bonoch's introduction of a new video monitor tailored for families with multiple children. Bonoch's cutting-edge device features dual HD cameras accompanied by a 7-inch split-screen monitor, providing a comprehensive multi-angle surveillance solution. This feature-rich monitor allows parents to simultaneously observe different areas, setting a new standard in the multi-camera baby monitoring segment. This launch marks a leap forward in smart childcare technology, addressing the growing demand for advanced baby monitoring systems.

Video Baby Monitors Market Opportunities

• Integration with home automation systems - The integration of video baby monitors with home automation systems and smart home devices presents significant opportunities for market growth. Parents can monitor babies seamlessly alongside other home devices via smartphones. Features like automatic sleep mode, switching off lights, adjusting the AC temperature, etc. based on the baby's sleep schedule can be incorporated through interoperability with smart home systems. According to data from the United Nations Population Division, the global population aged 0-4 years is projected to increase from 681 million in 2020 to 709 million in 2023. As more families have young children and new parents look for ways to keep their babies safe, the market for smart baby care products will continue to expand rapidly. Companies can partner with smart home players to develop integrated baby monitoring solutions and enhance their product offerings.
• Adoption in day care centers, schools and hospitals - The adoption of video baby monitors in childcare facilities like daycare centers, preschools, hospitals, etc. provides growth opportunities for market players. Features like remote access, multiple camera views, etc. allow staff to monitor several babies or rooms efficiently. Hospitals have also started using monitors for babies in neonatal intensive care units (NICUs). This allows parents to see their babies from outside the NICU without having to be physically present at all times, which is beneficial, especially during the pandemic. According to UNICEF, an estimated 15 million babies globally are born preterm each year, and about 1 million children die due to complications from preterm Video monitors in NICUs have helped parents of preterm babies and low birth weight children to bond with their little ones remotely. The initiation of government regulations mandating child safety and monitoring systems in childcare facilities in several countries will boost adoption in this sector. Market players can customize products as per the needs of such facilities to increase adoption.
• Development of AI, computer vision and analytics enabled monitors - Incorporating technologies like AI, machine learning, computer vision, and predictive analytics in video baby monitors provides immense opportunities for product enhancement and innovation. As cited by the World Health Organization in 2022, preterm births are the leading cause of death among children under 5 years of age, responsible for around 1 million deaths in 2020. Features like real-time alerts for falls, sleep cycle tracking, growth tracking, visual identification of baby activities, etc. AI and computer vision enabled monitors are able to analyze video feed and detect unusual behavior patterns. For example, they can sense if a baby has rolled over onto its stomach and is at risk of suffocation. The tremendous societal benefits of AI-enabled monitoring will likely fuel strong market demand and growth in the market.
• Growing demand in developing nations - Developing nations across Asia, Latin America, and Africa offer lucrative opportunities owing to improving socio-economic conditions, a rising tech-savvy millennial parent population, and increasing awareness. Higher birth rates also contribute to a wider customer base. Local manufacturing helps make products more affordable. Market Players can tap these high-potential markets through localization strategies and partnerships with local distributors. According to data from the World Bank, the average income levels in Central American countries have increased steadily between 2020 and 2022. In Mexico, the average income rose by over 10% during this period. Higher wages mean these families are able to spend more on products that support child safety and wellbeing. Video baby monitors allow working parents to monitor their babies remotely using smartphone apps. Increasing internet penetration will also support the adoption of connected monitors in developing regions in the coming years.

Video Baby Monitors Market Trends

• Popularity of smart wearable baby monitors - Smart wearable baby monitors are an emerging technology trend in the market. These are embedded into baby clothing items like socks, bands, leggings, etc., allowing mobility and convenience. They monitor heart rate, oxygen levels, sleep patterns, movements, etc. and transmit real-time updates to parents' devices. Players like Nanit, Miku, Owlet, etc. offer such smart wearable monitoring solutions. They eliminate the need for cameras and provide data-driven insights. The compact sizes and mobility offered by smart wearables make them a popular alternative, especially for traveling. The wearable health tracking industry and smart baby monitors cement a growing trend, reflecting heightened parental focus on infant well-being. Market popularity is surging, as these devices deliver hospital-grade monitoring convenience for home use. For instance, in 2023, Masimo's is a global medical technology company, advanced 'Stork' baby monitor exemplifies this shift, promising continued market expansion and resonating with tech-embracing, health-conscious parents. This trend aligns with broader consumer demands for sophisticated, user-friendly health tracking solutions.
• Increasing preference for multi-functional monitors - Video baby monitors offering multifunctional features beyond just monitoring are gaining popularity in the market. New launches include features like inbuilt lullabies, humidity and temperature sensors, air quality monitoring, intercom, etc., along with HD video. Multi-split viewing enables monitoring multiple rooms and cameras from the same device. Market players are also developing baby monitoring systems with integration capabilities for smart home devices. The convenience and expanded functionalities offered by such multi-use monitors make them preferred choice for consumers. For instance, with a 7-inch HD wide-angle display, 360-degree pan and tilt capabilities, and 8x zoom capacity, the Leapfrog LF920HD Color Night Vision Monitor fit effectively with the growing market trend for savvy, multifunctional baby monitors. Its adaptive dimmable night light further enhances its appeal, catering to the increasing consumer preference for wearable baby monitors that offer advanced features for comprehensive infant monitoring. This trend reflects a demand for greater convenience and peace of mind for parents seeking to keep a vigilant eye on their little ones.
• Focus on enhanced picture and sound quality - Manufacturers are equipping video baby monitors with enhanced components to offer superior picture quality, night vision capabilities, extended range, and clear audio. Features like pan, tilt, and zoom provide flexibility and detailed visibility. Technologies like Wi-Fi streaming, graphene materials enable seamless and lag-free video. Digital infrared night vision, pre-recorded lullabies in parents' voices, noise cancellation etc. also see high demand. For example, in Japan, the top three best-selling baby video brands in 2022 all featured 1080p cameras, according to the 2023 Baby Care Product As monitoring capabilities and connectivity improve, customers expect better visual and audio features. For instance, sales data from major baby product retailers in the United States and United Kingdom show enhanced picture quality monitors represented over 60% of total baby monitor units sold in 2021, up from under 40% in 2019. Leading brands like Infant Optics, Nanit, Owlet, and Miku have reported that some of their best-selling models offer clear close-up images even from the next room. This drives innovation and upgrades in camera and audio components in new product launches.
• Launch of cost-effective and portable products - Companies are introducing relatively affordable, feature-rich video monitors to expand customer base, especially in developing markets. Portable, compact devices are also being launched for traveling families. Simplified mobile apps for connectivity improve accessibility. Strategic partnerships with telecom, electronics and other tech firms help utilize existing hardware to develop connected monitoring solutions on a budget. Local manufacturing and distribution partnerships also help reduce costs. For instance, in 2021, Infant Optics is a leading manufacturer and distributor of baby monitors, unveiled a slim DXR-8 video baby monitor weighing less than 10 ounces and providing up to 10 hours of battery backup on a single charge. Such innovations are helping the brand target mobile-first parents and driving sales volumes. Low priced portable products improve adoption by middle- and low-income families, supporting market growth.

Video Baby Monitors Market Restrains 

• Issues related to connectivity and battery - Technical issues like Wi-Fi connectivity problems, network delays or lag, and battery drainage are key restraints. Interference and jamming issues with other wireless devices impacts the seamless remote monitoring, which is a prime functionality. Short battery life, especially on parent units and wearable, is another pain point limiting portability. To counterbalance, manufacturers must innovate to improve battery durability and establish stable, reliable connections. Such glitches related to the key features like connectivity and mobility cause frustration. The Video Baby Monitors Market faces challenges as addressing issues related to connectivity and battery life through product upgrades can significantly increase costs. Manufacturers must balance these enhancements with consumer price sensitivity to maintain market competitiveness. These issues restrain consumers from purchasing monitors and compel companies to innovate affordable solutions.
• Concerns regarding data privacy and security - The risks of data breaches and a lack of control over personal data in connected devices cause concern among parents about baby monitor usage. Features like cloud storage, remote access, etc. also raise doubts about privacy. Hacking of monitors by strangers is another rising security concern. The recordings of babies and conversations are highly sensitive data. Lack of regulations around security features in connected devices also needs to be addressed. These data privacy and security apprehensions make parents reticent about adoption, hampering market growth unless addressed through technological advancements. Manufacturers and stakeholders are taking steps to counterbalance concerns by improving the security features of baby monitors, including built-in firewalls and security chips, offering regular software updates and patches to address security vulnerabilities, and educating consumers on the importance of secure practices like changing passwords and enabling security features.
• High cost of purchasing advanced monitors - Smart video monitors with extra features are priced at a high premium, making them unaffordable for many lower- and middle-income families. Extra costs of wifi connectivity and monthly fees of apps for accessing smartphone connectivity deter budget-conscious parents. The high initial investment deters many customers. Companies find it challenging to reduce prices drastically due to rising R&D and production costs. Developing low-cost products without compromising performance remains a challenge. The high prices and additional associated costs of premium advanced monitors limits their mass adoption. Features like two-way communication, temperature sensors, and mobile app integration continue to attract parents, offsetting the initial high expense. Market growth is further bolstered by increasing consumer awareness and the value placed on child security.
• Limitations in remote connectivity areas - Lack of internet connectivity or weak signals in rural or remote areas restrains the utility of wifi-enabled video monitors, which are reliant on connectivity for remote access. Monitoring away from home on-the-go also requires persistent connectivity, which may not be available uniformly across areas. This restricts the adoption of connected devices in developing markets. It compels manufacturers to develop offline product versions or strengthen connectivity infrastructure along with telecom partners. Limited connectivity and network issues remain key challenges, especially in rural, developing regions. In remote connectivity areas, the counterbalance to signal limitations for baby monitors includes investing in models with extended range and reliable frequency hopping technology.

Recent Developments

New product launches

• In December 2023, VTech, a pioneer in innovative parenting technology, is to introduce the V-Care VC2105 Smart Nursery Baby Monitor, which harnesses unique local AI capabilities, providing baby sleep analytics and real-time alerts to help deliver the best monitor on the market.
• In September 2022, Owlet Dream Lab an infant sleep coaching program which was designed to help parents understand and improve their infant's sleep patterns, launched its next-generation Owlet Cam and Owlet Dream Sock. The new wearable Owlet Dream Sock monitors a baby’s heart rate, oxygen levels, and sleep trends, while the 1080p HD video Owlet Cam provides a more detailed view of the baby during the day and in low light.
• In August 2022, Motorola an American multinational telecommunications company, introduced the Motorola Halo+ 3-in-1 Nursery Soother. It features a baby monitor with remote pan, tilt, and zoom, a sound machine with Palestra technology, and ambient LED lighting.

Acquisition and partnerships

• In December 2021, Owlet entered into a new partnership with Phillips Healthcare. With the help of the integration with Phillips solutions, Owlet will be able to increase the use and accessibility of its monitoring sock, which measures motion, heart rate, and sweat levels to provide reliable information about a wearer's state of mind and degree of suffering and data insights to assist healthcare decisions.
• In June 2021, Bird acquired the European baby tech company Vigilab. Bird integrated Vigilab's audio and video monitoring technology and analytics services into its own products to enhance offerings for its customers.
• In April 2021, Motorola partnered with Verizon to introduce the Motorola Halo + MBP944DW. It is a video baby monitor that connects with the Verizon LTE network in case of any disruption in the WiFi network.

Figure 2. Global Video Baby Monitors Market Share (%), by Application, 2024

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Top companies in Video Baby Monitors Market

• Motorola Mobility LLC
• Samsung Electronics Co., Ltd.
• Lorex Technology Inc.
• VTech Communications, Inc.
• Foscam Digital Technologies, LLC
• iBaby Labs, Inc.
• Summer Infant, Inc.
• Nest Lab. Inc.
• Withings Inc.
• Angelcare Monitor Inc.

Definition: Video baby monitors are electronic devices that allow parents to monitor babies and infants visually and audibly in their room or nursery from another location via the transmission of video and audio. They consist of a camera unit installed in the baby's room that wirelessly streams real-time video and audio to the receiver unit kept near the parent. This technology provides security and peace of mind to parents and caregivers by enabling remote visual and audio monitoring of the baby. Advanced monitors offer features like night vision, temperature monitoring, lullabies, and two-way communication.