VIDEO BABY MONITORS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The Video Baby Monitors Market size is expected to reach US$ 3.38 billion by 2030, from US$ 1.47 billion in 2023, at a CAGR of 12.6% during the forecast period. Video baby monitors are devices used to monitor babies in their room or nursery by transmitting audio and video to receivers near parents/caregivers. They provide security and peace of mind to parents and help monitor babies' activities and needs. The growth is driven by increasing awareness regarding baby safety, emergence of smart & wearable video monitors, and launch of innovative products. The Video Baby Monitors Market is segmented by product type, connectivity, distribution channel, end user, application, and region. By product type, the audio & video segment accounted for the largest share in 2022. The growth is attributed to the increasing preference for monitors with both audio and video capabilities for complete baby monitoring experience.

Video Baby Monitors Market Regional Insights

• North Americais the largest market for video baby monitors, accounting for 35.1% of the global market share in 2022. This is due to the increasing number of working parents in the region, rising awareness about child safety, and the growing popularity of smart home
• Europeis the second largest market for video baby monitors, with a share of 25.4% in 2022. The growth of this market is being driven by the rising number of births, increasing disposable incomes, and the growing demand for advanced features such as two-way communication and temperature monitoring.
• Asia Pacificis the third largest market for video baby monitors, with a share of 20.8% in 2022. The growth of this market is being driven by the growing population, rising disposable incomes, and the increasing demand for technologically advanced baby monitoring devices.

Figure 1. Global Video Baby Monitors Market Share (%), by Region, 2023

Video Baby Monitors Market Drivers

• Increasing concern about baby safety and security - The increasing concern among parents about baby safety and security is a major factor driving the growth of the video baby monitors market. With rising nuclear families and both parents working, parents are looking for ways to monitor their babies remotely. Video baby monitors offer continuous monitoring and alert parents if something is wrong, providing peace of mind. Features like night vision, temperature monitoring further enhance monitoring capabilities. Several tragic incidents have increased awareness about preventive measures like baby monitors.
• Advancements in connectivity technologies - The integration of innovative connectivity technologies like Wi-Fi, Bluetooth and smartphone connectivity in video baby monitors is boosting their adoption. Features like remote access via smartphones offer convenience and flexibility to parents. Market players are launching Interoperable, multifunctional monitors that can be controlled via smartphones. Advances in streaming technologies enable real-time monitoring capabilities. The trend of connected nurseries and smart homes will further increase the demand for connected video baby monitors.
• Emergence of smart and wearable video monitors - Video baby monitors manufacturers are incorporating smart technologies like artificial intelligence, machine learning and computer vision in monitors. These allow features like fall detection, sleep tracking, growth tracking etc. Wearable video monitors integrated in baby gear like socks, bands, buttons etc. allow mobility to babies while being monitored 24/7. market players are also launching monitors with inbuilt lullabies, nursery rhymes, and nightlight to soothe and engage babies. The emergence of smart wearable video monitors provides a personalized monitoring experience, contributing to market growth.
• Product innovation and launch of video monitors with additional features - Key players in the video baby monitors market are continuously focusing on innovations in their product offerings to gain a competitive edge. Manufacturers are integrating additional innovative features beyond traditional monitoring capabilities in their new product launches. These include temperature monitoring, humidity monitoring, intercom, air quality monitoring, tracking baby movements and growth, wakeup alarms, lullabies etc. The launch of video monitors with additional safety and convenience-related features provides added value to parents, thereby driving the product adoption and market growth.

Video Baby Monitors Market Opportunities

• Integration with home automation systems - The integration of video baby monitors with home automation systems and smart home devices presents significant opportunities for market growth. Parents can monitor babies seamlessly alongside other home devices via smartphones. Features like automatic sleep mode, switching off lights, adjusting AC temperature etc. based on the baby's sleep schedule can be incorporated through interoperability with smart home systems. Companies can partner with smart home players to develop integrated baby monitoring solutions and enhance their product offerings.
• Adoption in day care centers, schools and hospitals - The adoption of video baby monitors in childcare facilities like daycare centers, preschools, hospitals etc. provides growth opportunities for market players. Features like remote access, multiple camera views etc. allow staff to monitor several babies/rooms efficiently. Initiation of government regulations mandating child safety and monitoring systems in childcare facilities in several countries will boost adoption in this sector. Market players can customize products as per needs of such facilities to increase adoption.
• Development of AI, computer vision and analytics enabled monitors - Incorporating technologies like AI, machine learning, computer vision and predictive analytics in video baby monitors provides immense opportunities for product enhancement and innovation. Features like real-time alerts for falls, sleep cycle tracking, growth tracking, visual identification of baby activities etc. leveraging these technologies will find increased consumer interest. R&D investments to develop smart AI-enabled video monitoring solutions, partnerships with tech companies and acquiring startups working in this space are key opportunities for players.
• Growing demand in developing nations - Developing nations across Asia, Latin America and Africa offer lucrative opportunities, owing to the improving socio-economic conditions, rising tech-savvy millennial parents population and increasing awareness. Higher birth rates also contribute to a wider customer base. Local manufacturing helps make products more affordable. Players can tap these high-potential markets through localization strategies and partnerships with local distributors. Increasing internet penetration will also support the adoption of connected monitors in developing regions in the coming years.

Video Baby Monitors Market Trends

• Popularity of smart wearable baby monitors - Smart wearable baby monitors are an emerging technology trend in the market. These are embedded into baby clothing items like socks, bands, leggings etc. allowing mobility and convenience. They monitor heart rate, oxygen levels, sleep patterns, movements etc. and transmit real-time updates to parents' devices. Players like Nanit, Miku, Owlet etc. offer such smart wearable monitoring solutions. They eliminate the need for cameras and provide data-driven insights. The compact sizes and mobility offered by smart wearables make them a popular alternative, especially for traveling.
• Increasing preference for multi-functional monitors - Video baby monitors offering multifunctional features beyond just monitoring are gaining popularity in the market. New launches include features like inbuilt lullabies, humidity/temperature sensors, air quality monitoring, intercom etc. along with HD video. Multi-split viewing enables monitoring multiple rooms/cameras from the same device. Market players are also developing baby monitoring systems with integration capabilities for smart home devices. The convenience and expanded functionalities offered by such multi-use monitors make them preferred choice for consumers.
• Focus on enhanced picture and sound quality - Manufacturers are equipping video baby monitors with enhanced components to offer superior picture quality, night vision capabilities, extended range, and clear audio. Features like pan, tilt and zoom provide flexibility and detailed visibility. Technologies like wifi streaming, graphene materials enable seamless and lag-free video. Digital infrared night vision, pre-recorded lullabies in parents' voices, noise cancellation etc. also see high demand. As monitoring capabilities and connectivity improve, customers expect better visual and audio features. This drives innovation and upgrades in camera and audio components in new product launches.
• Launch of cost-effective and portable products - Companies are introducing relatively affordable feature-rich video monitors to expand customer base, especially in developing markets. Portable compact devices are also being launched for traveling families. Simplified mobile apps for connectivity improve accessibility. Strategic partnerships with telecom, electronics and other tech firms help utilize existing hardware to develop connected monitoring solutions on a budget. Local manufacturing and distribution partnerships also help reduce costs. Low priced portable products improve the adoption by middle- and low-income families, supporting market growth.

Video Baby Monitors Market Restrains 

• Issues related to connectivity and battery - Technical issues like wifi connectivity problems, network delays/lag, battery drainage are key restraints. Interference and jamming issues with other wireless devices impacts the seamless remote monitoring which is a prime functionality. Short battery life, especially on parent units and wearables is another pain point limiting portability. Such glitches related to the key features like connectivity and mobility cause frustration. Addressing these through upgrades adds to product costs. These issues restrain consumers from purchasing monitors and compel companies to innovate affordable solutions.
• Concerns regarding data privacy and security - The risks of data breach and lack of control over personal data in connected devices causes concern among parents about baby monitor usage. Features like cloud storage, remote access etc. also raise doubts on privacy. Hacking of monitors by strangers is another rising security concern. The recordings of babies and conversations are highly sensitive data. Lack of regulations around security features in connected devices also need to be addressed. These data privacy and security apprehensions make parents reticent about adoption, hampering market growth unless addressed through technological advancements.
• High cost of purchasing advanced monitors - Smart video monitors with extra features are priced at a high premium, making them unaffordable for many lower- and middle-income families. Extra costs of wifi connectivity, monthly fees of apps for accessing smartphone connectivity deter budget-conscious parents. The high initial investment deters many customers. Companies find it challenging to reduce prices drastically due to rising R&D and production costs. Developing low-cost products without compromising performance remains a challenge. The high prices and additional associated costs of premium advanced monitors limits their mass adoption.
• Limitations in remote connectivity areas - Lack of internet connectivity or weak signals in rural or remote areas restraints the utility of wifi-enabled video monitors which are reliant on connectivity for remote access. Monitoring away from home on-the-go also requires persistent connectivity which may not be available uniformly across areas. This restricts the adoption of connected devices in developing markets. It compels manufacturers to develop offline product versions or strengthen connectivity infrastructure along with telecom partners. Limited connectivity and network issues remain key challenges especially in rural developing regions.

Recent Developments

New product launches

• Owlet Dream Lab launched its next-generation Owlet Cam and Owlet Dream Sock (September 2022). The new wearable Owlet Dream Sock monitors a baby’s heart rate, oxygen levels, and sleep trends, while the 1080p HD video Owlet Cam provides a more detailed view of the baby during the day and in low light.
• Motorola introduced the Motorola Halo+ 3-in-1 Nursery Soother (August 2022). It features a baby monitor with remote pan, tilt and zoom, a sound machine with Palestra technology, and ambient LED lighting.
• Nanit launched Breathing Wear for the Nanit Pro baby monitoring system (July 2022). It is the category's first band that monitors a baby's breathing motion directly at the chest. Parents can monitor breathing motion and receive alerts via the Nanit app.

Acquisition and partnerships

• Owlet entered a new partnership with Phillips Healthcare (December 2021). The integration with Phillips solutions will allow Owlet to expand accessibility and utilization of its monitoring sock and data insights to inform healthcare decisions.
• Bird acquired European baby tech company Vigilab (June 2021). Bird integrated Vigilab's audio and video monitoring technology and analytics services into its own products to enhance offerings for its customers.
• Motorola partnered with Verizon to introduce the Motorola Halo + MBP944DW (April 2021). It is a video baby monitor that connects with the Verizon LTE network in case of any disruption in the WiFi network.

Figure 2. Global Video Baby Monitors Market Share (%), by Application, 2023

Top companies in Video Baby Monitors Market

• Motorola Mobility LLC
• Samsung Electronics Co., Ltd.
• Lorex Technology Inc.
• VTech Communications, Inc.
• Foscam Digital Technologies, LLC
• iBaby Labs, Inc.
• Summer Infant, Inc.
• Nest Lab. Inc.
• Withings Inc
• Angelcare Monitor Inc.

*Definition: Video baby monitors are electronic devices that allow parents to monitor babies and infants visually and audibly in their room/nursery from another location, via the transmission of video and audio. They consist of a camera unit installed in the baby's room which wirelessly streams real-time video and audio to the receiver unit kept near the parent. This technology provides security and peace of mind to parents and caregivers by enabling remote visual and audio monitoring of the baby. Advanced monitors offer features like night vision, temperature monitoring, lullabies and two-way communication. The widespread concern about infant safety among parents is a key factor driving the adoption of video baby monitors.